University Students Challenge Bullying Through Song

October 2, 2017: Dubai, United Arab Emirates; Communications students from Canadian University Dubai, in collaboration with pupils from Gems Wellington School in Silicon Oasis have come together to face up to bullying through music.

As part of their Media Impact course CUD students talked to Gems pupils about bullying and how it can affect the lives of both the victim and the bullies themselves. The students shared their own experiences with their younger colleagues hoping to shine on a light on the difficulty of having to deal with bullies alone.

During the group talks, Mr. Omar Al Ali of Geeky Lizard, an online video gaming company in Dubai, shared his personal thoughts on bullying and chatted informally about the various options for overcoming bullying and the negativity that came with it.

During the visit, each Gems student contributed a line they wrote about bullying to a song and together they sang it over a background track developed at the University's studios with some students even putting together very creative rap versions. The songs were recorded on video as a token of the experience and to share with others who may be afraid to come forward. 

By sharing the song as widely as possible; the issues around bullying will generate increased exposure that will bring it to the forefront allowing for actual positive change to take place.

Speaking of the event, Dr. Franziska Apprich, Professor of Education at CUD said that despite constant discussion and dissection of the issue of bullying, it still remains a concern for children and parents alike and by addressing the problem in a novel way through dialogue and song, the issue can continue to be brought to a wider audience. Even if only one child is touched by the message it will be worth the effort.

Upon completing production, the song will be available for distribution to anyone who is interested in learning about bullying and positive ways to combat it.

For more details on the initiative, contact:

Dr Fran Apprich
Communication Professor