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Saturday 9:00 - 16:00

Address

P.O.Box 117781
Tel + 971 (4) 321 9090
Email info@cud.ac.ae
Location 1st Interchange,
Sheikh Zayed Road,
Dubai, United Arab Emirates.

MBA Marketing

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behaviour, market segmentation and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.

Study Plan

Program Structure: MBA Marketing

Requirements Compulsory
Cr. H
Concentration Elective
Cr. H
Total
Cr. H
Business Core (CR) 27 - 27
Concentration (CE) 6 3 9
Total 33 3 36

Program Core Courses

Course # Course Title Prerequisite Cr
MBA 641 Managerial Accounting None 3
MBA 642 Managerial Finance None 3
MBA 643 Quantitative Analysis for Managers None 3
MBA 644 Managerial Economics None 3
MBA 645 Marketing Management None 3
MBA 646 Operations Management MBA-643 3
MBA 647 Management of Information Systems None 3
MBA 651 Organization behavior None 3
MBA 648 Business Strategy (capstone) All other program core courses 3

Marketing courses compulsory

Course # Course Title Prerequisite Cr
MBA 691 Marketing Channels MBA 645 3
MBA 692 International Marketing MBA 645 3

Marketing Concentration Electives
(Select one course)

Course # Course Title Prerequisite Cr
MBA 693 Business Marketing MBA 645 3
MBA 695 Marketing Research MBA 645 3
MBA 694 Innovation Management and New Product Development MBA 645 3

MBA Marketing Study Plan

Semester Code Subject Title Pre req. Cr
Term 1 MBA 641 Managerial Accounting None 3
MBA 642 Managerial Finance None 3
MBA 643 Quantitative Analysis for Manager None 3
MBA 644 Managerial Economics None 3
  12
Term 2 MBA 645 Marketing Management None 3
MBA 646 Operations Management MBA-643 3
MBA 647 Management of Information Systems None 3
MBA 651 Organization behavior None 3
  12
Term 3 MBA 648 Business Strategy (Capstone) All other program core courses 3
MBA 691 Marketing Channels MBA 645 3
MBA 692 International Marketing MBA 645 3
MBA XXX Marketing Elective MBA 645 3
  12
Total   36

Discover concentration

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