- Bachelor Degree Program
- 4 Years (8 Semesters)
- 123 Credit Hours
- Fall, Spring and Summer
The rapid expansion of technologies is impacting how we interact with each other, in both our business and social lives. This revolution requires all of us to develop new skills, to fully leverage these new communications tools and to better understand the world around us.
The Bachelor of Arts in Communication program will provide you with a comprehensive understanding of the various disciplines that contribution to the communications profession. You have to opportunity to select one of three concentration areas, to further develop your knowledge and expertise in a specific field of professional practice.
Bachelor of Arts in Communication - Public RelationsAs the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets in order to effectively deliver their message. The Public Relations program will provide you with a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copy writing, public relations planning and advert design, whilst also preparing you for professional practice in a modern communications environment.Discover this program
Bachelor of Arts in Communication - JournalismOur perception of the world around us is now being shaped, not only by traditional news media, but also by the social media outlets, which are playing an increasing role in the way we are informed. The Bachelor of Arts in Communication – Journalism program is designed to develop your understanding of the changing roles and players in the field of news media, and to help you build the necessary skills to have an influential voice in our technology driven society.Discover this program
Bachelor of Arts in Communication - AdvertisementAdvertising is an exciting and fast-paced industry that requires a flair for creative communication. The Bachelor of Arts in Communication – Advertisement program is designed to prepare you to enter the dynamic world of traditional and online advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copy writing, planning and design, and will develop the skills and professional competencies to enter the field of modern advertising.Discover this program
The Public Relations concentration will provide you with the opportunity to take up positions in PR writing, planning and publishing for agencies and other organizations.
The Journalism concentration will provide you with the opportunity to take up positions in newspapers, magazines and other forms of publishing, as well as broadcast journalism, electronic media and online journalism.
The Advertisement concentration will provide you with the opportunity to take up positions in ad creation sales, management or production with advertising agencies, or corporate advertising departments.