Associate Degree in Marketing

  •   Associate Degree in Marketing
  •   2 Years (4 semesters)
  •   66 Credit Hours
  •   Fall, Spring and Summer

The Associate Degree in Marketing provides you with the opportunity to develop applied marketing skills within a two year program. The program is designed specifically to develop the knowledge and professional competencies for entry level positions in the sales and marketing fields. Students of the program study general management courses and some applied courses related to selling techniques, advertising and promotion, and professional communications.

Benefits

Following successful completion of the two-year study program, you can enter the workforce with a fully accredited Associate Degree in Marketing, or elect to transfer your credits to the BBA Marketing program.

Career Opportunities

Graduates of the Associate Degree in Marketing are qualified to take up positions in a broad range of marketing disciplines. Career opportunities exist in global corporations, government and international agencies, international trade, and international public institutions in roles such as:

  • Marketing and Sales Management
  • Advertising/Promotion and Direct Marketing
  • Brand and Product Management
  • Public Relations
  • Customer Relationship Management
  • Social Media Marketing
  • Retail Management
  • Purchasing and Distribution Management.

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
University Requirement (UR) 18 9 27
Faculty Requirements (Core) (CR.H) 21 - 21
Concentration (Major) (MJ) 15 3 18
Total 54 12 66

Core Requirements

Course Code Course Title Prerequisite Credit Hours
ACT 112 Principles of Accounting I   3
MGT 231 Legal Environment of Business   3
MGT 210 Business Report Writing LNG 172 3
MGT 202 Principles of Management   3
MKT 201 Principles of Marketing LNG 171 3
HRM 310 Human Resource Management MGT 202 3
QBA 241 Quantitative Business Analysis MTH 196 3

Major Requirements

Course Code Course Title Prerequisite Credit Hours
MKT 208 Consumer behavior MKT 201 3
MKT 310 Advertising & Promotion MKT 201 3
MKT 320 Retailing MKT 201 3
MKT 340 E- Marketing MKT 201 3
MKT 265 Business Marketing MKT 201 3

Major Electives

*Students must complete 3 Cr.H (1 Course)
Course Code Course Title Prerequisite Credit Hours
MKT 230 Professional Selling MKT 208 3
MKT 251 Marketing Practicum Satisfactory completion of 9 hours in Marketing courses 3
MKT 242 Introduction to Public Relations MKT201 3
MKT 371 Brand Marketing MKT201 3
MKT 370 Integrated Marketing Communications MKT 310 3