Associate Degree in Marketing

  •   Associate Degree in Marketing
  •   2 Years (4 semesters)
  •   66 Credit Hours
  •   Fall, Spring and Summer

The Associate Degree in Marketing provides you with the opportunity to develop applied marketing skills within a two year program. The program is designed specifically to develop the knowledge and professional competencies for entry level positions in the sales and marketing fields. Students of the program study general management courses and some applied courses related to selling techniques, advertising and promotion, and professional communications.

Benefits

Following successful completion of the two-year study program, you can enter the workforce with a fully accredited Associate Degree in Marketing, or elect to transfer your credits to the BBA Marketing program.

Career Opportunities

Graduates of the Associate Degree in Marketing are qualified to take up positions in a broad range of marketing disciplines. Career opportunities exist in global corporations, government and international agencies, international trade, and international public institutions in roles such as:

  • Marketing and Sales Management
  • Advertising/Promotion and Direct Marketing
  • Brand and Product Management
  • Public Relations
  • Customer Relationship Management
  • Social Media Marketing
  • Retail Management
  • Purchasing and Distribution Management.

Program Structure

The Associate Degree in Marketing is offered by the SBA is awarded after completing 66 credit hours that consist of:

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Free Elective
Credit Hours
Total
Credit Hours
University Requirement  (UR) 18 9 - 27
School (Business Core) (CR) 21 - - 21
Department (Major) (MJ) 15 3 - 18
Total 54

12

66

University Requirements

University Requirements are 27 credits out of which 18 credits Compulsory Courses. These requirements are:

Course # Course Title Credit Hours Pre-requisite
1) Languages, statistics and Islamic Culture
LNG 171 English I 3  
LNG 172 English II 3 LNG 171
LNG 173 Professional Communication Skills 3 LNG 172
MTH 196 Mathematics for Business 3  
GED 198E Islamic Culture 3  
GED 101E Applications of Computer Software 3  
2) Humanities: Students should select one course from the following pool: (3 credits)
GED 110E Modern Art Appreciation 3  
GED 111 Music Appreciation and Communication 3  
GED 112 Using Positive Psychology at Work 3 LNG 172
GED 196E Communication Skills in Arabic 1 3  
GED 252E Critical Thinking 3 LNG 172
GED 205E Psychology in Every Day Life 3 LNG 172
GED 272E Fundamentals of Public Speaking 3 LNG-172
GED 298E Special Topics in Western Culture 3 LNG-172, GED-198E
GED 324E Ethical Reasoning for Today's World 3 LNG 172
GED 140E Entrepreneurship Theory and Practice 3  
3) Science & Technology Students should select one course from the following pool: (3 credits)
BIO 101 Human Biology 3  
SHS 103 Chemistry 3  
SWS 361 Introduction to GIS 3  
GED 125E Ecosystems and Human Health - I 3  
ENV 301 Introduction to Environmental Science 3  
GED 132E Science and Technology in Society 3  
GED 195E Descriptive Geometry 3  
4) Social & Culture : Students should select one course (3 credits)
GED 199E UAE Society 3  

Business Core Requirements

All students in Bachelor of Science business programs must complete the following 21 credits (7 courses) of business core courses.

Course # Course Title Credit Hours Pre-requisite
ACT 112 Principles of Accounting I 3  
BUS 231 Legal environment of Business 3  
BUS 210 Business Reporting 3 LNG 172
MGT 202 Principles of Management 3  
MKT 201 Principles of Marketing 3  LNG 171
HRM 310 Human Resource Management 3 MGT 202
QBA 241 Quantitative Business Analysis 3  MTH-196

Marketing Major

Course # Course Title Credit Hours Pre-requisite
MKT 208 Consumer behavior 3 MKT 201
MKT 310 Advertising & Promotion 3 MKT 201
MKT 320 Retailing 3 MKT 201
MKT 340 E- Marketing 3 MKT 201
MKT 265 Business Marketing            3 MKT 201
Major Electives : Select one course
MKT 230 Professional Selling 3 MKT 208
MKT 251 Marketing Practicum 3 Satisfactory completion of 9 hours in Marketing courses
MKT 242 Introduction to Public Relations 3 MKT201
MKT 371 Brand Marketing 3 MKT201
MKT 370 Integrated Marketing Communications 3 MKT 310