Bachelor of Business Administration in Events and Tourism

  •   Bachelor Degree Program
  •   4 Years (8 Semesters)
  •   123 Credit Hours
  •   Fall, Spring and Summer

Canadian University Dubai's BBA in Events & Tourism Management will give students a solid background in business studies, including management, accounting, finance, marketing, human resource management, and general culture as well as specialized skills that are specific to the events and tourism industry. Study-skills such as product design and tourism service-management, as well as event organizing are covered.

Students will be required to take compulsory courses in tourism and hospitality management, event and festival management, recreation and tourism, tourism destinations, events marketing, and tourism development. Graduates will be able to respond effectively to tourists' needs taking their own experience, objective, and cultural understanding into account, as well as the needs of employers.


The growth of the tourism industry has been identified as key to the future economic growth of the UAE. In 2015 earnings from tourism accounted for 8.7% of the UAE’s Gross Domestic Product (GDP) and the vision of Dubai Tourism is to attract 20 million visitors per year to the emirate by expanding existing attractions and promoting Dubai as a business, event, and entertainment destination.

In order to achieve these goals the demand for employees with training in event and tourism management will grow exponentially. Therefore to continue to host successful live concerts, business meetings, sporting events, festivals, religious events, theatrical performances, etc., the UAE and Dubai will need educated and competent specialized employees meaning that graduates of the BBA in Event & Tourism Management will be in high demand across the country.

Career Opportunities

Graduates of this program will be in demand from a number of key organizations in event and tourism management, including:

  • Government Departments
  • Tourism Organizations
  • Event Agencies,
  • Marketing Agencies,
  • PR Agencies
  • Tour Operators
  • Travel Agencies
  • Hotels and Restaurants

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Credit Hours
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 27 3 30
Total 108 15 123

Core Requirements

Course Code Course Title Prerequisite Credit Hours
ACT 112 Principles of Accounting I None 3
ACT 212 Principles of Accounting II ACT-112 3
MGT 202 Principles of Management None 3
ECO 222 Principles of Macroeconomics None 3
ECO 221 Principles of Microeconomics None 3
FIN 201 Managerial Finance ACT-112 3
HRM 310 Human Resource Management MGT-202 3
MGT 210 Business Report Writing LNG-172 3
MGT 231 Legal Environment of Business None 3
MGT 311 Business Research Methods QBA-341 3
MGT 320 Organizational Behavior HRM-310 3
MGT 361 Operations Management QBA-341, MGT-202 3
MGT 405 Business Ethics & Social Responsibility Complete 90 Cr.H 3
MGT 470 Strategic Management MGT-320, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361 3
MKT 201 Principles of Marketing LNG-171 3
QBA 241 Quantitative Business Analysis None 3
QBA 341 Quantitative Approaches to Decision Making QBA-241 3
SWS 351 Management Information Systems GED-101E 3
INB 360 International Business MGT-202 3
MGT 250 Entrepreneurship MGT-202 & GED-140 3

Core Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Credit Hours
FIN 325 Financial Markets and Institutions ECO-222 3
MCM 205 Social & Digital Media None 3
MGT 310 Tourism Management MGT-202 3
SPT 112 Introduction to Sport Management None 3

Major Requirements

Course Code Course Title Prerequisite Credit Hours
ETM 200 Tourism & Hospitality Management LNG-172 & MGT-202 3
MKT 208 Consumer Behavior MKT-201 3
ETM 300 Events Management ETM-200 3
ETM 310 Recreation and Tourism ETM-200 3
ETM 320 Festivals Management ETM-300, BUS-210 3
ETM 410 Events Marketing MKT-201 and/ETM-300 /MKT-310/MKT-208 3
ETM 415 Tourism Destination ETM-200, BUS-210 3
ETM 420 Sustainable Tourism Development ETM-410 3
BUS 400 Internship 90 Cr.H+ Min CGPA 2.0 3

Major Electives

*Students must complete 3 Cr.H (1 Course)
Course Code Course Title Prerequisite Credit Hours
ETM 315 Meetings Incentive Conferences and Events (MICE) Management ETM-320 3
ETM 330 Medical & Wellness Tourism ETM-200 3
ETM 430 Resort and Hotel Facilities ETM-310 3