Autonomous sensory meridian response (ASMR)
Lead: Dr. Franziska Apprich
Autonomous sensory meridian response (ASMR) is a psychological phenomenon in which sound can induce pleasurable feelings that enhance wellbeing. This research uses ASMR in a consumer context, to help advertisers understand their audience and to create content that engages them effectively.
Lead: Dr. Mohamed Ben Moussa
The shifting political landscape in the Middle East and North Africa has captured the world's attention and drawn media scholars' scrutiny to the 'Arab Internet'. This research explores how Arab journalists use the Internet to preserve their journalistic independence and establish 'alternative' forms of journalistic practice that have an important impact on civil society.