Social Media Specialist

Job Purpose

The Social Media Specialist will be part of the Marketing and Communication team reporting directly to the Marketing & Communication Manager. This incumbent will be responsible to develop and create content, implement strategies, track and optimize CUDs social media marketing campaigns across all digital channels.

Job Role

The Social Media Specialist duties include, but are not limited to, the following:

Areas of Responsibility

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Maintain a social media calendar of ongoing campaigns, as well as sporadic/one-off posts based on what’s occurring on campus, and post accordingly.
  • Be an expert in content creation. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action/engage.
  • Develop creative content appropriate for each social media platform: Instagram, Facebook, Twitter, LinkedIn, Tik Tok.
  • Be active with the student body, and be connected with the Student Affairs and Student Recruitment departments, to be aware of all student activities to provide coverage and create engagement with students and the community on social media platforms.
  • Collaborate with team members and other departments to create engaging content for CUD initiatives and events.
  • Design, build and maintain our social media presence.
  • Attend CUD events on and off campus to provide social media coverage. (Some events will be outside of the standard working hours, in evenings or on the weekends.)
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with agencies and other vendor partners, as required for specific campaigns and purposes.
  • Brainstorm new and creative growth strategies.
  • Evaluate emerging technologies. Provide ideas and perspective for adoption of new technologies where appropriate.

Qualification & Experience

  • A related university undergraduate degree or a two-three-year certificate/diploma.
  • Proven work experience in social media – both organic and paid campaigns
  • Experience with and an understanding of social media platforms, including but not limited to: Instagram, Facebook, Twitter, LinkedIn, and Tik Tok
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action
  • Experience in creative campaign development
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing/social media
  • Canadian affiliation or a keen understanding of Canada is required.

Knowledge & Skills

  • Planning and Organizing
  • Multi-tasking
  • IT skills: Microsoft Word, Powerpoint, and Excel
  • Communication skills
  • Achievement & commitment
  • Customer focus and service
  • English: verbal and writing skills. Arabic or French is an asset.
  • Good interpersonal skills
  • Knowledgeable of the environment and the workings thereof in the higher education sector both locally and internationally
  • A team player who is willing to do what is required to get the job done in benefit of the MarCom team and CUD.

Critical Competencies

  • Creative content developer
  • Good Time Management skills
  • Organised and structured
  • Flexibility and adaptability to fulfill on your duties
  • Excellent attitude and collaboration abilities
  • Presentation skills
  • To work under pressure
  • Effective Communication Skills
  • Creativity and Understanding of High Education
  • Technical Knowledge of All Social Media Platforms
  • Excellent English writing skills


  • English
  • Arabic or French is an assets.


Interested candidates should submit their CV and statement of interest via email to:

Only shortlisted candidates will be contacted by CUD. Review of applications will continue until the position is filled.

We look forward to receiving your application!

About the Institution

Founded on a vision to pursue academic excellence and to leverage a diverse North American and European learning culture, Canadian University Dubai provides rich opportunities in education, research and professional development.  Join our enthusiastic Faculty and Staff who deliver leading edge curriculum, tailored for a unique Canadian education experience.   All of our programs are fully accredited in Canada and the UAE, opening doors and opportunities for our students to pursue their goals in Canada and abroad.  You can do all of this, and be part of the exciting challenge, from our new campus in City Walk, where art, imagination and design meet, in the heart of Dubai’s newest boutique community. Canadian University Dubai offers full, expatriate assignments, with competitive total rewards. Canadian University Dubai strives to provide employees, students, and visitors with a diverse, safe, professional and ethical work environment, free of harassment.   At Canadian University Dubai, we foster a culture of inclusion and encourage applications from all qualified individuals, including those of determination and those that are traditionally underrepresented in employment.