CUD students participate in men’s cosmetics product launch

Tuesday, March 16, 2021: International award-winning Canadian University Dubai (CUD) Associate Professor in Entrepreneurship, Faculty of Management, Dr. Naveed Yasin, and his entrepreneurship students have joined hands with CEO of DFA Clinics, Dr. Fazeela Abbasi, as well as Netflix celebrity ambassador and internationally acclaimed Turkish actor, Cengiz Coskun.

Dr. Yasin will be mentoring his students on a series of design thinking projects for the development of a new product line for the men’s cosmetics industry- an industry whose value is projected to reach $18.92bn by 2027.

“This is an excellent opportunity for my students to work on a live project with tangible outcomes that allows them to unleash their creative and entrepreneurial talents while working with such internationally recognised celebrities in dynamic industries,” says Dr Yasin. “This not only helps the students in their learning and application, but also provides them with industry-based recognition.”

Dr. Abbasi, who acknowledges there is a growing demand for new products and services in the men’s cosmetics sector, says that these opportunities have drawn DFA focus. “DFA has developed a range of products for this market. It is exciting to be working with the international award-winning design thinking and entrepreneurship specialist, Dr. Yasin and his students at Canadian University Dubai to develop a series of prototypes underpinned by design thinking methods.”

Known for his role in the hit TV series Ertugrul aka. Dirilis, Coskun is looking forward to the opportunity of working with CUD’s students under the supervision of Dr. Yasin. "It is important to work with talents of today’s younger generation for this initiative,” he says. 

Although Dr. Yasin’s students have won many competitions in international designing and packaging competitions throughout Europe and the Middle East, this opportunity will take it a step further into the real world of entrepreneurship, innovation, and new product development.

Dr. Naveed Yasin is a Senior Academic in Entrepreneurship with over 10 years of experience of delivering excellence (UK, Oman, and now the UAE). He is the 2015 prestigious award winner for the 'Outstanding All Round Academic Award’ from the Teaching & Learning Institute, UK., a Senior Fellow of the Higher Education Academy (SFHEA), an International Keynote Speaker, holder of Chartered Manager and Fellow status from the Chartered Management Institute (UK), Fellow of the National Council of Entrepreneurship in Education (NCEE) and has Certified CMBE accreditation from the Chartered Association of Business Schools, and CIM Chartered Manager's Canada (C.MGR.). Dr. Yasin has been published extensively in internationally renowned ABS and Scopus indexed journals and has authored several books in the field of enterprise education, education management, and cross-border migrant entrepreneurship.