Dr Farooq Haq is a Full Professor of Marketing in the School of Management at the Canadian University Dubai. Dr Haq completed his MBA in Marketing from Central Queensland University in Australia in 1996. Then he entered the industry and worked for marketing organizations in Pakistan, Thailand, and Australia. In Australia he worked with the marketing team of Burger King in Sydney before joining the academia in 2003.  He completed his PhD from Charles Darwin University in Australia where he also worked as a permanent lecturer of Marketing. Dr Haq joined Canadian University Dubai in 2012 as Assistant Professor of Marketing where he was promoted to Associate Professor in 2016 and Full Professor in 2022.

Dr. Haq is considered as a pioneer of research in marketing spiritual tourism, and he is a recognized expert of Islamic Marketing. Now he is focusing on new research area of Islamic Entrepreneurship. He has published several research papers in these areas and has been a member of the Editorial Board for the International Journal of Religious Tourism and Pilgrimage Scopus Q1 and the Journal of Islamic Marketing, Emerald, Scopus Q2.

Recent Scopus Publications

• Haq, Farooq and Medhekar, Anita (2025) "Evaluating the Religious Experience of Pilgrims at Kartarpur Corridor: A Qualitative Analysis," International Journal of Religious Tourism and Pilgrimage: Vol. 13: Iss. 3, Article 10, 116-130. [Scopus Indexed Q 1] Available at: https://arrow.tudublin.ie/ijrtp/vol13/iss3/10
• Yasin, N., Samhouri, D., Haq, F., Salamzadeh, A., Noaman, S. B., & Zaheer, M. (2025). The Persian Rug Story: A Case Study of Immigrant Entrepreneurship in Canada. Asian Journal of Management Cases, 09728201251356003. https://doi.org/10.1177/09728201251356003 [Scopus Indexed Q 3]
• Haq, F., Yasin, N., & Nair, G. (2023). Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery. Heritage, Vol. 6, No. 6, 4557-4572. [Scopus Indexed Q 1] https://doi.org/10.3390/heritage6060242
• Haq, F., & Medhekar, A. (2022). The Economic Impact of COVID-19 on Religious Tourism to the Kartarpur Corridor. International Journal of Religious Tourism and Pilgrimage, Vol. 10, No. 2, 35-46. [Scopus Indexed Q 1] https://doi.org/10.21427/k92h-2q53
• Ahmad, O., Haq, F., Medhekar, A. & Yasin, N. (2022). Exploring The Challenges for Medical Tourism in the UAE during the COVID 19 Pandemic Era: A Stakeholder Perspective. Worldwide Hospitality and Tourism Themes, Vol. 15, No. 2, pp. 155-168. [Scopus Indexed Q 2]
• Chadli, L., Haq, F., Okasha, A. & Attou, R. (2022), Post-traumatic mental and physical consequences of frontline reporting in MENA, The Open Public Health Journal, Vol. 15, No. 1. http://dx.doi.org/10.2174/18749445-v15-e221209-2022-233 [Scopus Indexed Q 2]
• Ni, L., Wang, L., Haq, F., Nassar, I. and Erkir, S. (2022). The Effect of Children’s Innovative Education Courses Based on Fractional Differential Equations. Applied Mathematics and Nonlinear Sciences, Vol.8, No. 1, pp.543-550. [Scopus Indexed Q 3]
• Haq, F. (2021), Co-creation applied to innovation for branding online distance education, Turkish Online Journal of Distance Education, Vol. 22, No.4, pp. 295-306. [Scopus Indexed Q 2] https://www.scopus.com/sourceid/23858
• Haq, F., Seraphim, J. & Medhekar, A. (2021), Branding heritage tourism in Dubai: A qualitative study, Advances in Hospitality and Tourism Research, Vol. 9, No. 2, 243-267 1248171 (dergipark.org.tr) [Scopus Indexed Q 3] https://www.scopus.com/sourceid/21100889417
• Haq, F. (2014), The significance of Partnership as a marketing strategy for Islamic spiritual tourism, Journal of Islamic Marketing, vol. 5, no. 2, pp. 258 - 272. [Scopus Indexed Q 2]
• Haq, F. & Wong, H. Y. (2010), ‘Is spiritual tourism a new strategy for marketing Islam’? Journal of Islamic Marketing, vol. 1, no. 2, pp. 136-148. A “Highly commended paper award” winner at the Emerald Literati Network Awards for Excellence 2011. [Scopus Indexed Q 2]
• Haq, F. & Jackson, J. (2009), ‘Spiritual journey to Hajj: Australian and Pakistani experience and expectations’, Journal of Management, Spirituality & Religion, vol. 6, no. 2, pp. 141-156. [Scopus Indexed Q 1]