Dr. Muhammad Farooq Haq |
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Highest Degree | PhD (Charles Darwin University, Australia) |
Position | Associate Professor |
Titles | Program Coordinator of Marketing |
Faculty | School of Management |
Telephone/Ext | +971(4)7096204 |
Position Associate Professor
Email farooq@cud.ac.ae
Telephone/Ext +971(4)7096204
Highest Degree PhD (Charles Darwin University, Australia)
Titles Program Coordinator of Marketing
Faculty School of Management
Dr. Haq holds a PhD in Marketing from Charles Darwin University (Australia) and an MBA in Marketing from Central Queensland University (Australia). Dr. Haq is considered a pioneer of research in marketing spiritual tourism and a recognized expert of Islamic marketing. Since 2016, he has been a member of the Editorial Board for the Journal of Islamic Marketing, Emerald, Scopus and the Journal of Management and Research.
Prior to joining Canadian University Dubai, Dr. Haq was a Lecturer in the School of Business & Law at Charles Darwin University (Australia). He also has extensive industry experience as a Project and Marketing Manager, Retail Manager, and Training Manager.
Dr. Haq’s research interests are in tourism marketing, Islamic tourism marketing, Islamic marketing, Halal branding and special products marketing. His publications that are SCOPUS recognized are listed below:
Academic Publications
Book Co-Editor
Strategic Cooperation and Partnerships between Australia and South Asia: Economic Development, Trade, and Investment Opportunities Post-COVID-19. Editors: Anita Medhekar (Central Queensland University, Australia), Sreeparna Mukherjee (Central Queensland University, Australia) and Farooq Haq (Canadian University Dubai, UAE).
IGI Publishers, Pages: 300, DOI: 10.4018/978-1-7998-8657-0, ISBN13: 9781799886570. https://www.igi-global.com/book/strategic-cooperation-partnerships-between-australia/272195
Book Co-Editor
Strategic Cooperation and Partnerships between Australia and South Asia: Economic Development, Trade, and Investment Opportunities Post-COVID-19. Editors: Anita Medhekar (Central Queensland University, Australia), Sreeparna Mukherjee (Central Queensland University, Australia) and Farooq Haq (Canadian University Dubai, UAE).
IGI Publishers, Pages: 300, DOI: 10.4018/978-1-7998-8657-0, ISBN13: 9781799886570. https://www.igi-global.com/book/strategic-cooperation-partnerships-between-australia/272195
Research Paper Published/Accepted
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Haq, F. (In print, 2021), ‘Co-creation applied to innovation for branding online distance education’, Turkish Online Journal of Distance Education. [Scopus Indexed]
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Haq, F., Seraphim, J. & Medhekar, A. (In print, 2021), ‘Branding heritage tourism in Dubai: A qualitative study’, Advances in Hospitality and Tourism Research.
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Haq, F. & Jackson, J. (In print, 2021), Tourism Marketing Mix Applied for Inclusive Spiritual Tourists in Pakistan and Australia. NUST Business Review, an International Journal.
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Haq, F. M., & Medhekar, A. (2020), ‘The Rise of Spiritual Tourism in South Asia as Business Internationalization’, Journal of Management and Research, vol. 7, no. 1, pp. 52-78.
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Seraphim, J., & Haq, F. (2019), ‘Can Design Thinking Enhance Experiential Heritage Tourism in Pakistan’? NUST Business Review, an International Journal, vol. 1, no. 1, pp. 1-11.
Manuscripts in Review
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Haq, F., Seraphim, J. & Medhekar, A. (2020), “The Impact of COVID-19 on Heritage Tourism Strategy in United Arab Emirates”, Special Issue of IJHTS: "Covid-19 (Pandemic): Challenges, Impacts and Planning Ahead for Hospitality & Tourism", International Journal of Hospitality & Tourism Systems. [Scopus Indexed]
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Chadli, L., Haq, F., Okasha, A. & Attou, R. (2020), “Post-traumatic mental and physical consequences of frontline reporting in MENA”, Journal of African Journalism Studies. Amended version resubmitted. [Scopus Indexed]
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Medhekar, A. & Haq, F. (2020), “Impact of COVID-19 Pandemic on Spiritual Tourism to Kartarpur Corridor”, Special Issue of IJHTS: "Covid-19 (Pandemic): Challenges, Impacts and Planning Ahead for Hospitality & Tourism", International Journal of Hospitality & Tourism Systems. [Scopus Indexed]
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Syed, A. & Haq, F. (2020), “The Impact of Covid-19 on Luxury Consumption in Tourism to and from Dubai”, Special Issue of IJHTS: "Covid-19 (Pandemic): Challenges, Impacts and Planning Ahead for Hospitality & Tourism", International Journal of Hospitality & Tourism Systems. [Scopus Indexed]
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Ghosson, N. & Haq, F. (2020), “Post Covid-19: An unprecedented opportunity for medical tourism in emerging countries”, Special Issue of IJHTS: "Covid-19 (Pandemic): Challenges, Impacts and Planning Ahead for Hospitality & Tourism", International Journal of Hospitality & Tourism Systems. [Scopus Indexed]
Book Chapters Published/Accepted
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Haq, F. (In Print, July 2021), ‘Marketing Spiritual and Religious Tourism Experiences’, Chapter 24. In, The Routledge Handbook of Religious and Spiritual Tourism, Daniel Olsen & Dallen Timothy (Editors). Routledge Publishers: New York. [Scopus Indexed] https://www.routledge.com/The-Routledge-Handbook-of-Religious-and-Spiritual-Tourism/Olsen-Timothy/p/book/9780367191955
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Seraphim, J., & Haq, F. (2020). Experiential heritage tourism designing in the United Arab Emirates, In, The Routledge Handbook of Tourism Experience Management and Marketing, Dixit, S. (Ed.), Chapter 17, pp. 195-206, Routledge Publishers: New York. https://www.routledge.com/The-Routledge-Handbook-of-Tourism-Experience-Management-and-Marketing/Dixit/p/book/9780367196783
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Medhekar, A. & Haq, F. (2020), Capacity Building for Spiritual Heritage Tourism: the Case of India and Pakistan, Chapter 2. In, Capacity Building Through Heritage Tourism An International Perspective, Srivastava, S. (Ed.), Apple Academic Press: USA. https://www.routledge.com/Capacity-Building-Through-Heritage-Tourism-An-International-Perspective/Srivastava/p/book/9781771889100
Other resources
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Haq, F. & Medhekar, A. (2017), ‘The Economic Effects of Spiritual Tourism in India and Pakistan’, Chapter 4. In, Urbanization and Its Impact on Socio-Economic Growth in Developing Regions, Umar Benna & Indo Benna (editors). IGI Global publishing, USA, pp. 66-86.
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Medhekar, A. & Haq, F. (2017), ‘Urbanisation and New Jobs Creation in Healthcare Services in India: Challenges and Opportunities, Chapter 10. In, Urbanization and Its Impact on Socio-Economic Growth in Developing Regions, Umar Benna & Indo Benna (editors). IGI Global publishing, USA, pp. 198-218.
Dr. Haq is a member of the Australia New Zealand Marketing Academy Conference (ANZMAC), the International Islamic Marketing Association, the Australia New Zealand Academy of Management (ANZAM), and the INTELLECTBASE International Academic Consortium in USA.