The Bachelor of Business Administration in Events and Tourism is your gateway to an exciting career in this booming sector of the Dubai economy. The program offers the best of both worlds – a solid foundation in the fundamentals of business studies, combined with specialist knowledge in a growing national industry.
With a curriculum that mirrors all CUD BBA programs in the first two years, you will develop a critical understanding across the whole spectrum of business functions, including management, accounting, finance, marketing, and human resource management. These skills will enable you to pursue a graduate career in any commercial sector. In the third and fourth years, the core and elective courses of the Events and Tourism specialism will equip you with in-depth knowledge in a wide range of relevant disciplines, from tourism and hospitality management, to events marketing.
Benefits
As the sixth most visited city in the world and a growing international hub for business and recreational events, such as Expo 2020, Dubai needs a strong supply of well-trained, highly-skilled, creative individuals to meet an ever-growing industry demand. Through the BBA in Events and Tourism you will learn how to operate effectively in this exciting, fast-paced business context, and you will be well prepared for professional practice in your chosen field. From hospitality, entertainment, arts and sports, to congresses, conventions, fairs and trade exhibitions, the possibilities are endless.
Career Opportunities
As Dubai aims to grow its visitors to 20 million a year by 2020, graduates of the BBA in Events and Tourism will be in high demand to fill lucrative positions in a range of sector organizations, including:
- Government Departments
- Tourism Organizations
- Event Agencies
- Marketing Agencies
- PR Agencies
- Tour Operators
- Travel Agencies
- Hotels and Restaurants
Program Structure
Program Requirements
| Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Total Credit Hours |
|---|---|---|---|
| University Requirement (UR) | 21 | 6 | 27 |
| Faculty Requirements (Core) (CR.H) | 60 | 6 | 66 |
| Concentration (Major) (MJ) | 27 | 3 | 30 |
| Total | 108 | 15 | 123 |
Core Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| ACT | 112 | Principles of Accounting I | None | 3 |
| ACT | 212 | Principles of Accounting II | ACT-112 | 3 |
| MGT | 202 | Principles of Management | None | 3 |
| ECO | 222 | Principles of Macroeconomics | None | 3 |
| ECO | 221 | Principles of Microeconomics | None | 3 |
| FIN | 201 | Managerial Finance | ACT-112 | 3 |
| HRM | 210 | Human Resource Management | MGT-202 | 3 |
| MGT | 210 | Business Report Writing | LNG-172 | 3 |
| MGT | 231 | Legal Environment of Business | MGT 202, LNG 172 | 3 |
| MGT | 311 | Business Research Methods | QBA-341 | 3 |
| MGT | 320 | Organizational Behavior | HRM-210 | 3 |
| MGT | 361 | Operations Management | QBA-341, MGT-202 | 3 |
| MGT | 405 | Business Ethics & Social Responsibility | Complete 90 Cr.H | 3 |
| MGT | 470 | Strategic Management | HRM-210, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361, +90 Cr.H | 3 |
| MKT | 201 | Principles of Marketing | LNG-171 | 3 |
| QBA | 241 | Quantitative Business Analysis | None | 3 |
| QBA | 341 | Quantitative Approaches to Decision Making | QBA-241 | 3 |
| SWS | 351 | Management Information Systems | GED-101E | 3 |
| INB | 360 | International Business | MGT-202 | 3 |
| MGT | 250 | Entrepreneurship | MGT-202 & GED-140 | 3 |
Core Electives
*Students must complete 6 Cr.H (2 Courses)
| Course Code | Course Title | Prerequisite | Cr.H | |
|---|---|---|---|---|
| FIN | 325 | Financial Markets and Institutions | ECO-222 | 3 |
| BUS | 205 | Social & Digital Media | None | 3 |
| MGT | 310 | Tourism Management | MGT-202 | 3 |
| SPT | 112 | Introduction to Sport Management | None | 3 |
Major Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| ETM | 200 | Tourism & Hospitality Management | LNG-172 & MGT-202 | 3 |
| MKT | 208 | Consumer Behavior | MKT-201 | 3 |
| ETM | 300 | Events Management | ETM-200 | 3 |
| ETM | 310 | Recreation and Tourism | ETM-200 | 3 |
| ETM | 320 | Festivals Management | ETM-300, MGT-210 | 3 |
| ETM | 410 | Events Marketing | MKT-201 and/ETM-300/MKT-310/MKT-208 | 3 |
| ETM | 415 | Tourism Destination | ETM-200, MGT-210 | 3 |
| ETM | 420 | Sustainable Tourism Development | ETM-410 | 3 |
| BUS | 400 | Internship | 90 Cr.H+ Min CGPA 2.0 | 3 |
Major Electives
*Students must complete 3 Cr.H (1 Course)
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| ETM | 315 | Meetings Incentive Conferences and Events (MICE) Management | ETM-320 | 3 |
| ETM | 330 | Medical & Wellness Tourism | ETM-200 | 3 |
| ETM | 430 | Resort and Hotel Facilities | ETM-310 | 3 |
