Bachelor of Business Administration in Events and Tourism Management

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Bachelor Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer

The Bachelor of Business Administration in Events and Tourism is your gateway to an exciting career in this booming sector of the Dubai economy. The program offers the best of both worlds – a solid foundation in the fundamentals of business studies, combined with specialist knowledge in a growing national industry.

With a curriculum that mirrors all CUD BBA programs in the first two years, you will develop a critical understanding across the whole spectrum of business functions, including management, accounting, finance, marketing, and human resource management. These skills will enable you to pursue a graduate career in any commercial sector. In the third and fourth years, the core and elective courses of the Events and Tourism specialism will equip you with in-depth knowledge in a wide range of relevant disciplines, from tourism and hospitality management, to events marketing.


As the sixth most visited city in the world and a growing international hub for business and recreational events, such as Expo 2020, Dubai needs a strong supply of well-trained, highly-skilled, creative individuals to meet an ever-growing industry demand. Through the BBA in Events and Tourism you will learn how to operate effectively in this exciting, fast-paced business context, and you will be well prepared for professional practice in your chosen field. From hospitality, entertainment, arts and sports, to congresses, conventions, fairs and trade exhibitions, the possibilities are endless.

Career Opportunities

As Dubai aims to grow its visitors to 20 million a year by 2020, graduates of the BBA in Events and Tourism will be in high demand to fill lucrative positions in a range of sector organizations, including:

  • Government Departments
  • Tourism Organizations
  • Event Agencies
  • Marketing Agencies
  • PR Agencies
  • Tour Operators
  • Travel Agencies
  • Hotels and Restaurants

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Credit Hours
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 27 3 30
Total 108 15 123

Core Requirements

Course Code Course Title Prerequisite Credit Hours
ACT 112 Principles of Accounting I None 3
ACT 212 Principles of Accounting II ACT-112 3
MGT 202 Principles of Management None 3
ECO 222 Principles of Macroeconomics None 3
ECO 221 Principles of Microeconomics None 3
FIN 201 Managerial Finance ACT-112 3
HRM 210 Human Resource Management MGT-202 3
MGT 210 Business Report Writing LNG-172 3
MGT 231 Legal Environment of Business MGT 202, LNG 172 3
MGT 311 Business Research Methods QBA-341 3
MGT 320 Organizational Behavior HRM-210 3
MGT 361 Operations Management QBA-341, MGT-202 3
MGT 405 Business Ethics & Social Responsibility Complete 90 Cr.H 3
MGT 470 Strategic Management HRM-210, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361, +90 Cr.H 3
MKT 201 Principles of Marketing LNG-171 3
QBA 241 Quantitative Business Analysis None 3
QBA 341 Quantitative Approaches to Decision Making QBA-241 3
SWS 351 Management Information Systems GED-101E 3
INB 360 International Business MGT-202 3
MGT 250 Entrepreneurship MGT-202 & GED-140 3

Core Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Cr.H
FIN 325 Financial Markets and Institutions ECO-222 3
BUS 205 Social & Digital Media None 3
MGT 310 Tourism Management MGT-202 3
SPT 112 Introduction to Sport Management None 3

Major Requirements

Course Code Course Title Prerequisite Credit Hours
ETM 200 Tourism & Hospitality Management LNG-172 & MGT-202 3
MKT 208 Consumer Behavior MKT-201 3
ETM 300 Events Management ETM-200 3
ETM 310 Recreation and Tourism ETM-200 3
ETM 320 Festivals Management ETM-300, MGT-210 3
ETM 410 Events Marketing MKT-201 and/ETM-300/MKT-310/MKT-208 3
ETM 415 Tourism Destination ETM-200, MGT-210 3
ETM 420 Sustainable Tourism Development ETM-410 3
BUS 400 Internship 90 Cr.H+ Min CGPA 2.0 3

Major Electives

*Students must complete 3 Cr.H (1 Course)
Course Code Course Title Prerequisite Credit Hours
ETM 315 Meetings Incentive Conferences and Events (MICE) Management ETM-320 3
ETM 330 Medical & Wellness Tourism ETM-200 3
ETM 430 Resort and Hotel Facilities ETM-310 3