Program overview
Are you a people’s person? A team player? A dreamer and problem solver? Are you eager to make people’s special occasions, meetings, travels, parties, and concerts unforgettable? Do you dream of eventually being an entrepreneur? If your answer to any of these questions is yes, CUD’s BBA in Events and Tourism Management is for you. The program provides a getaway to an exciting career in a globally booming sector. It offers the best assets of two professional dimensions – a solid foundation in business studies, combined with specialist knowledge and hands-on experience in an exciting global industry.
With a curriculum that mirrors all CUD BBA programs in the first two years, you will develop a critical understanding across the whole spectrum of business functions, including management, economics, accounting, finance, marketing, and human resource management. These skills will enable you to pursue a graduate career in any commercial sector. In the third and fourth years, the core and elective courses of the Events and Tourism specialization will equip you with in-depth knowledge in a wide range of relevant disciplines, from tourism and hospitality management to events marketing.
What CUD has to offer you
As the sixth most visited city in the world and a growing international hub for business and recreational events, Dubai needs a strong supply of well-trained, highly skilled and creative individuals. Through the BBA in Events and Tourism Management you will learn how to operate effectively in this attractive, fast-paced business context, and you will be prepared for professional practice in your chosen field. From hospitality, entertainment, arts and sports, to congresses, conventions, fairs and trade exhibitions, the possibilities are endless.
Graduate careers
As Dubai aims to grow its visitors to 20 million a year, graduates of the BBA in Events and Tourism Management will be in high demand to fill lucrative positions in a range of sector organizations, including:
- Tourism Organizations (Public and Private)
- Event Management Agencies
- Travel Agencies
- PR Agencies
- Tour Operations
- Golf and Polo Clubs
- International Airlines
- Renowned Hotels and Restaurants
Program Structure
Program Requirements
| Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Total Credit Hours |
|---|---|---|---|
| University Requirement (UR) | 21 | 6 | 27 |
| Faculty Requirements (Core) (CR.H) | 60 | 6 | 66 |
| Concentration (Major) (MJ) | 27 | 3 | 30 |
| Total | 108 | 15 | 123 |
Major Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| ETM | 200 | Tourism & Hospitality Management | LNG-172 & MGT-202 | 3 |
| MKT | 208 | Consumer Behavior | MKT-201 | 3 |
| ETM | 300 | Events Management | ETM-200 | 3 |
| ETM | 310 | Recreation and Tourism | ETM-200 | 3 |
| ETM | 320 | Festivals Management | ETM-300, MGT-210 | 3 |
| ETM | 410 | Events Marketing | MKT-201 and/ETM-300/MKT-310/MKT-208 | 3 |
| ETM | 415 | Tourism Destination | ETM-200, MGT-210 | 3 |
| ETM | 420 | Sustainable Tourism Development | ETM-410 | 3 |
| BUS | 400 | Internship | 90 Cr.H+ Min CGPA 2.0 | 3 |
Major Electives
*Students must complete 3 Cr.H (1 Course)
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| ETM | 315 | Meetings Incentive Conferences and Events (MICE) Management | ETM-320 | 3 |
| ETM | 330 | Medical & Wellness Tourism | ETM-200 | 3 |
| ETM | 430 | Resort and Hotel Facilities | ETM-310 | 3 |