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Bachelor of Business Administration Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer Semesters

Program overview

The sports industry has a unique charm of its own! Sports organizations attract young athletes to help make them stars, but behind the success of every athlete stands a skilled sports manager, who makes things happen; someone capable of coaching, developing, and directing athletics – an expert in multiple disciplines and functions.

If you’re enthusiastic about working in sports organizations and applying knowledge in finance, operations, marketing, and other business disciplines, then a BBA in Sports Management at CUD will help you achieve your dreams. The degree will prepare you to deal with matters that are unique to the sports industry. You will negotiate contracts with players and vendors through athletic valuation, attract crowds to sports events, and coordinate external communication through traditional and digital media, to strengthen the tie between the fans and the team.

What CUD has to offer you

Dubai is home to world-class facilities and venues hosting homegrown local, regional and international teams and events. CUD’s strategic location in the heart of Dubai opens attractive opportunities in the field of sports management. The sporting industry is a multi-million-dollar business in the UAE that promises continued growth as more and more world-class professional athletes participate in the elite sporting events held annually in Dubai and Abu Dhabi.

This growth creates a pressing need for well-prepared talent in various categories of sports management, to satisfy industry demand. This specialization will equip you with a profound understanding of the issues and practices prevalent in sport management, while preparing you for careers in the significant number of sport activities and renowned international competitions from horse and car races, to football, golf, competitions and exhibitions that are held throughout the year in the UAE.

Graduate careers

Career opportunities in the growing sports world are challenging, promising, and very rewarding. A degree in sports management qualifies you to compete in the following careers:

  • Athletic Administration
  • Sports Marketing
  • Facility/Operations Management
  • Corporate Partnership management
  • Contract/Financial Analysis
  • Consulting and entrepreneurship

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Credit Hours
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 24 6 30
Total 105 18 123

Major Requirements

Course Code Course Title Prerequisite Credit Hours
SPT 112 Introduction to Sport Management None 3
SPT 222 Planning & Management of Sport Facilities SPT-112 3
SPT 331 Leadership in Sport Organization None 3
SPT 312 Sport Organizations SPT-112 3
SPT 421 Sport Event Management None 3
SPT 441 Sport Law None 3
SPT 422 Sport & Media None 3
BUS 400 Internship 90 Cr.H+ Min CGPA 2.0 3

Major Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Credit Hours
SPT 212 Sport Nutrition None 3
SPT 311 Sport Governance/Agents None 3
SPT 321 Sport Coaching None 3