Bachelor of Arts in Communication - Advertisement

  •   Bachelor Degree Program
  •   4 Years (8 Semesters)
  •   123 Credit Hours
  •   Fall, Spring and Summer

Advertising is an exciting and fast-paced industry that requires a flair for creative communication. The Bachelor of Arts in Communication – Advertisement program is designed to prepare you to enter the dynamic world of traditional and online advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copy writing, planning and design, and will develop the skills and professional competencies to enter the field of modern advertising.

Benefits

As a graduate of CUD’s Bachelor of Arts in Communication – Advertisement, you will have the skills and knowledge to publish, edit, produce and research advertising content within the local and international marketplace. This will prepare you to enter the industry in positions that employ both traditional and electronic media, in all aspects of the advertising process, from the pitch to the execution of a campaign.

Career Opportunities

With a degree in Advertisement, you will have the opportunity to take up a career in a broad spectrum of industries, in roles such as:

  • Ad Creation and Sales
  • Management or Production with agencies or corporate departments
  • Brand Management
  • Creative Design
  • Media Buying
  • Advertising Consultancy.

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Free
Credit Hours
Total
Credit Hours
University Requirement (UR) 24 9 - 33
Faculty Requirements (Core) (CR.H) 45 - - 45
Concentration (Major) (MJ) 24 9 - 33
Free Elective (FE)   - 12 12
Total 93 18 12 123

Core Requirements

Course Code Course Title Prerequisite Credit Hours
MCM 100 Introduction to Mass Communications   3
MCM 110 Communication Theories MCM 100 3
MCM 120 Communication Research Methods MCM 110 3
MCM 130 Media Ethics and Laws MCM 100 3
MCM 200 Introduction to Political Sciences MCM 100 3
MGT 202 Principles of Management   3
MCM 210 Media Sociology MCM 110 3
MCM 220 Media Impact MCM 110 3
MCM 230 Principles of Economics   3
MCM 310 Internet & Social Networks   3
MCM 320 Computerized Media Archiving   3
MCM 330 Literary & Artistic Criticism MCM 100 3
MCM 410 Political Geography MCM 200 3
MCM 420 Modern World History MCM 410 3
MCM 430 Media Internship 81 credits 3

Concentration Requirements

Course Code Course Title Prerequisite Credit Hours
ADV 200 Advertising Copywriting   3
ADV 210 Print Advertising   3
ADV 230 Digital Advertising ADV 210 3
ADV 310 Promotional Techniques   3
ADV 320 Advertising Strategies ADV 210 3
ADV 330 Advertising Campaigns ADV 210 3
ADV 410 International Advertising ADV 200 3
ADV 420 Graduation Project in Advertising Graduating Semester 3

Concentration Requirements

Students select three courses (9 Cr.H) from the following list)
Course Code Course Title Prerequisite Credit Hours
ADV 215 Broadcast Commercials ADV 200 3
ADV 220 Billboards ADV 210 3
ADV 315 Integrated Marketing Communications ADV 310 3
ADV 325 Consumer Behavior ADV 310 3
JRN 317 Digital Photography MCM 100 3