Master of Business Administration in Marketing

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behaviour, market segmentation and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.

Program Structure

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
Core Courses Credit Hours 27 - 27
Concentration Courses Credit Hours 6 3 9
Total 33 3 36

Courses

Course Code Course Title Prerequisite Credit Hours
MBA 691 Marketing Channels MBA 645 3
MBA 692 International Marketing MBA 645 3

Concentration Electives (Select One Course)

Course Code Course Title Prerequisite Credit Hours
MBA 693 Business Marketing MBA 645 3
MBA 695 Marketing Research MBA 645 3
MBA 694 Innovation Management and New Product Development MBA 645 3

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