Bachelor of Arts in Communication - Public Relations

  •   Bachelor Degree Program
  •  4 Years (8 Semesters)
  •   123 Credit Hours
  •   Fall, Spring and Summer

As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets in order to effectively deliver their message.

The Public Relations program will provide you with a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copy writing, public relations planning and advert design, whilst also preparing you for professional practice in a modern communications environment.

Benefits

As a graduate of CUD’s Bachelor of Arts in Communication – Public Relations, you will have the skills and knowledge to publish, edit, produce and research PR content within local and international markets. The degree will provide you with the comprehensive foundations to practice within any communication capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.

Career Opportunities

With a degree in Public Relations, you will have the opportunity to work in disciplines such as:

  • PR Writing
  • Publishing for Agencies and Organizations
  • Editing
  • Production
  • Research and Planning.

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Free
Credit Hours
Total
Credit Hours
University Requirement (UR) 24 9 - 33
Faculty Requirements (Core) (CR.H) 45 - - 45
Concentration (Major) (MJ) 24 9 - 33
Free Elective (FE)   - 12 12
Total 93 18 12 123

Core Requirements

Course Code Course Title Prerequisite Credit Hours
MCM 100 Introduction to Mass Communications   3
MCM 110 Communication Theories MCM 100 3
MCM 120 Communication Research Methods MCM 110 3
MCM 130 Media Ethics and Laws MCM 100 3
MCM 200 Introduction to Political Sciences MCM 100 3
MGT 202 Principles of Management   3
MCM 210 Media Sociology MCM 110 3
MCM 220 Media Impact MCM 110 3
MCM 230 Principles of Economics   3
MCM 310 Internet & Social Networks   3
MCM 320 Computerized Media Archiving   3
MCM 330 Literary & Artistic Criticism MCM 100 3
MCM 410 Political Geography MCM 200 3
MCM 420 Modern World History MCM 410 3
MCM 430 Media Internship 81 credits 3

Concentration Requirements

Course Code Course Title Prerequisite Credit Hours
PRA 200 Writing for Public Relations   3
PRA 210 Public Relations Campaigns   3
PRA 215 Applied Public Relations PRA 200 3
PRA 310 Online Public Relations MCM 310 3
PRA 315 Public Relations Management PRA 200 3
PRA 320 Corporate Publications Design PRA 200 3
PRA 410 Organizational Communication PRA 315 3
PRA 420 Graduation Project in Public Relations Graduating Semester 3

Electives

Students select three courses (9 Cr.H) from the following list)
Course Code Course Title Prerequisite Credit Hours
PRA 205 Strategic Communications PRA 210 3
PRA 225 Protocol PRA 200 3
JRN 317 Digital Photography MCM 100 3
PRA 330 Social Marketing PRA 215 3
PRA 425 International Public Relations MCM 100 3