Bachelor of Arts in Creative Industries

  •  
    Bachelor Degree Program
  •  
    4 Years (8 Semesters)
  •  
    126 Credit Hours
  •  
    Fall, Spring and Summer
 

Welcome to the Faculty of Communication and Design (FCAD) at Canadian University Dubai (CUD).

FCAD Dubai has been established in collaboration with Ryerson University’s Faculty of Communication and Design, which has been central to the evolution of Canada’s cultural industries for over 70 years.

In common with FCAD Ryerson, our goal at FCAD Dubai is to help our students become the creative leaders of tomorrow. As the UAE’s arts and culture scene grows at an exponential rate, there is no better time to embark upon our Bachelor of Arts in Creative Industries (BACI).

As part of this four-year degree program you will have a range of unique learning opportunities. You will have access to our new learning incubator, The Creative Zone, which will be at the heart of all FCAD programs, and you will undertake an industry-based internship to get first-hand experience in a creative enterprise environment. Our program also offers successful students an opportunity to transfer to Ryerson for their second and third year of study.

This unique and flexible degree enables you to select two industries to explore, through concentrations in Fashion, Interior Design, Media Business, and Communication Studies. The Faculty will be expanding its offerings of creative programs in future years.

We look forward to welcoming you to FCAD Dubai.

Bachelor of Arts in Creative Industries (BACI)

The CUD Bachelor of Arts in Creative Industries (BACI) program is a four-year degree in creative leadership based on the curriculum of Ryerson University, Canada.

What are the Creative Industries?

Spanning a wealth of fields including design, fashion, TV and Radio, advertising, and media, the Creative Industries are quickly transforming cities and economies throughout the world. Today, the Creative Industries generate $2,250 billion in revenues (3% of world GDP) and 29.5 million jobs worldwide.

The UAE has long focused on expanding its creative, cultural and arts industries, from investing in dedicated spaces such as Dubai Design District and the Media, Studio and Festival cities, to building branches of the Louvre and attracting top talents in fashion, music, and performance for exhibitions and concerts.

What does the program involve?

This interdisciplinary program is the first of its kind in Dubai, blending a variety of creative fields together in one degree including leadership for media business, fashion, interior design and communications.

Typically, businesses in the Creative Industries are distinguished by the polarization between “suits” and “creatives” – between creative practitioners and those who manage and commercialize the creative process. Our goal is to bridge this divide through an academic program that provides opportunities that enable you to explore and understand the industry as both creative process and commercial activity.

This unique offering has been adapted from the prestigious Creative Industries program at Ryerson University's leading Faculty of Communication and Design (FCAD) in Toronto, Canada. Our new BACI program will give you the skills needed to be successful in the creative workplace including leadership, communication, digital literacy and strategic thinking.

Who is the program for?

The program attracts students seeking careers in diverse aspects of the Creative Industries. It will help you to cultivate a broad understanding of possible career paths within the Creative Industries and acquire a solid foundation of new business concepts and practices applicable to creative production. The program of study will help you become a leader with the capacity to transform creative ideas into commercial products and services.

Program Features

The CUD Bachelor of Arts in Creative Industries offers students a unique set of experiential learning opportunities.

The Creative Zone

As a First in the Middle East, CUD will be introducing a new learning incubator to give students the opportunity to incubate ideas and work with industry partners to find solutions to real-world challenges in the Creative Industries.

The Creative Zone will be at the heart of all FCAD programs at CUD, with courses linking to the Zone through curricular projects and students incubating creative ideas through extracurricular activities.

Study in Toronto, Canada

CUD's BACI offers successful students an opportunity to take their studies abroad during the second and third years of study by offering a transfer to Ryerson University's Creative Industries program.

This unique 1+2+1 structure will give up to 20 high performing students per year the chance to experience and participate in one of Ryerson’s 10 renowned creative learning zones for a one-of-a-kind experiential learning opportunity. For two years, students will have the opportunity to experience creative culture and business practices in Canada together with Ryerson students.

The Internship

Students in the BACI program will take part in an internship consisting of 240 hours of work, designed to give you first-hand experience in a creative enterprise environment. You’ll discover how the enterprise operates, how creative work is supported through management practices, how technology impacts creative and business functions, and more.

CUD’s career centre will offer support and help students arrange a placement with suitable companies. The internship will take place at the beginning of year four and will prepare students for their capstone projects in final year. The best part: you will develop skills and make connections in top creative enterprises that could lead to job opportunities after graduation.

Concentrations

This unique, flexible program offers you the ability to select two industries to explore. Learn to help shape and lead the UAE’s creative sectors by selecting concentrations in:

  • Fashion
  • Interior Design
  • Media Business
  • Communication Studies
  • New modules will be offered in this program in the coming years.

Career Opportunities

This industry needs entrepreneurial, versatile, innovative, business-minded thinkers at the helm to work with artists, producers and creators, to help them find audiences and customers for their creative work.

Graduates of this program will have the requisite skills and knowledge to obtain employment and become leaders in this expanding economic sector in the UAE and beyond in occupations such as:

  • Television executives​ who will develop the next hit show, boosting ratings for the network.
  • Music industry executives who will shape the future of popular culture.
  • Fashion marketers​ who will create the stories around new labels and lines.
  • Media buyers​ who will find the best way to share their client’s marketing message.
  • Advertising and communications specialists ​who will create growth within brands and products.
  • Policy makers who will foster processes and inform decisions that strengthen arts and culture.
  • Entrepreneurs​ who will turn their spark of an idea into a viable business and limitless other creative business endeavours.

Program Structure

  • Bachelor Degree Program 4 Years (8 Semesters)
  • 126 credit hours
  • Fall, Spring, Summer intakes
  • 2 Years in Canada (For selected students)

Program Requirements

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
General Education Courses 15 3 18
CRI Department  Courses 63 9 72
Modules
(two to be selected)
Interior Design 15 3 18
Media Business 15 3 18
Fashion 15 3 18
Communication Studies 15 3 18
Total 126

University Requirements

University Requirements are 18 credits out of which 15 credits Compulsory Courses. These requirements are:

Course Code Subject Title Prerequisite Credit Hours
LNG 171 English I None 3
GED 110E Modern Art Appreciation None 3
GED 198 Islamic Culture None 3
MTH 195 Applied Statistics None 3
GED 132 Science and Technology in Society None 3
Students should select one courses from the following pool:(3 credits)
GED 199 UAE Society None 3
GED 196 Communication Skills in Arabic 1 None 3
GED 111 Music Appreciation and Communication None 3
GED 205E Psychology in Every Day Life LNG-171 3
GED 140 Fundamentals of Innovation and Entrepreneurship None 3

CRI Department Core Courses (21 required courses/63 Credit hours)

No Code Course Name Pre-requisites Credit Hours
1 ACC 340 Financial Management BSM 200 3
2 BSM 100 The New Business: From Idea to Reality None 3
3 BSM 200 The Growing Business: Breaking Even BSM 100 3
4 BSM 300 The Mature Business BSM 200 3
5 CMN 210 Text, Image & Sound None 3
6 CMN 279 Introduction to Professional Communication None 3
7 CMN 313 Organizational problem Solving/ Report Writing CMN 210 3
8 CMN 448 Introduction to Visual Communication CMN-210 3
9 CRI 100 Creative Industries Overview None 3
10 CRI 200 IP Issues in the Digital Age CRI 100 3
11 CRI 300 Digital Design Studio CRI 200 3
12 CRI 301 The Creative Process CRI 200 3
13 CRI 400 Entrepreneurship in Creative Industries CRI 200 3
14 CRI 402 HR in Creative Industries CRI 301, BSM 300 3
15 CRI 403 Creative Industries Research Methodology CRI 301 3
16 CRI 404 Managing Creative Enterprises CRI 400; CRI 402; CRI 403 3
17 CRI 405 Studies in Creative Collaboration CRI 402 3
18 CRI 406 Global Licensing/Distribution Agreements none 3
19 CRI 475 Internship (240 hrs) Completion of 90 credit hours and 2.0 CGPA or more 3
20 EBU 200 E-Business Fundamentals None 3
21 PLX 111 Imagining the Creative City None 3

List of CRI Department Electives Courses

Students will complete 3 courses (9 credit hours) from the following list of courses:

No Code Course Name Pre-requisites Credit Hours
1 CMN 305 Strategic Public Relation None 3
2 CRI 340 Global Entertainment Marketplace None 3
3 CRI 430 Canadian Media/Entertainment Industries None 3
4 FSN 132 History of Art 1 None 3
5 FSN 203 History of Design None 3
6 RTA 101 Introduction to Media Theory and Practice None 3
7 RTA 427 Business of Music 1 None 3
8 IDF 200 Introduction to the World of Design None 3
9 MKT 330 Digital Luxury None 3

List of courses of the 4 Modules/Concentrations

Module/Concentration Interior Design

Students should complete the following 5 compulsory (15 credit hours) courses

No Code Course Name Pre-requisites Credit Hours
1 IDF 309 Sustainable Design None 3
2 IDF 100 Elements and Principles of Design None 3
3 IDF 250 Contemporary Art and Design None 3
4 IDF 301 Leaping Fences: New Directions in Design IDF 100 , IDF 200 , and IDF 250 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

The student should complete one of the following elective courses (3 credit hours)

No Code Course Name Pre-requisites Credit Hours
1 DES 121 Design Theory None 3
2 DES 221 History of Architecture and Design None 3
3 IDF 300 Strategic Thinking and the Deep Dive IDF 100 , IDF 200 , and IDF 250 4

Module/Concentration Media Business

The student should complete the following 5 compulsory courses (15 credit hours)

No Code Course Name Pre-requisites Credit Hours
1 RTA 315 Business of Creative Media None 3
2 RTA 402 Social Media None 3
3 RTA 408 Business of Producing 1 None 3
4 RTA 418 Ethics in Media None 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

The student should complete one of the following elective courses (3 credit hours)

No Code Course Name Pre-requisites Credit Hours
1 CRI 350 Art and Business of Gaming None 3
2 CRI 420 Media Regulation and Communication Policy None 3
3 RTA 404 Advanced Media Management None 3
4 RTA 415 Legal Issues in Media None 3
5 RTA 488 International Media Storytelling None 3

Module/Concentration Fashion Industry

The student should complete the following 5 compulsory courses (15 credit hours)

No Code Course Name Pre-requisites Credit Hours
1 FSN 101 Textiles None 3
2 FSN 199 Fashion: The Industry None 3
3 FSN 200 Fashion Studio None 3
4 FSN 223 Fashion Concepts and Theory None 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

The student should complete one of the following elective courses (3 credit hours)

No Code Course Name Pre-requisites Credit Hours
1 FSN 400 Fashion in International Markets FSN 223, FSN 199  
2 MKT 300 Fashion Marketing None 3
3 MKT 420 Luxury Brand Management MKT 330 3

Module/Concentration Communication Studies

The student should complete the following 5 compulsory courses (15 credit hours)

No Code Course Name Pre-requisites Credit Hours
1 CMN 211 Language and Power CMN 210 3
2 RTA 402 Social Media None 3
3 CMN 269 Countercultural Communication CMN 211 3
4 CMN 470 Risk and Crisis Communication RTA-402 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

The student should complete one of the following elective courses (3 credit hours)

No Code Course Name Pre-requisites Credit Hours
1 CMN 402 Theorizing Communication None 3
2 CMN 450 Participatory Media Communication None 3
3 NNS 325 The Business of Journalism None 3
4 IDF 300 Strategic Thinking and the Deep Dive IDF 100 , IDF 200 , and IDF 250 4

Core Courses

No Code Course Name
1 ACC 340 Financial Management
2 BSM 100 The New Business: From Idea to Reality
3 BSM 200 The Growing Business: Breaking Even
4 BSM 300 The Mature Business
5 CMN 210 Text, Image & Sound
6 CMN 279 Introduction to Professional Communication
7 CMN 313 Organizational problem Solving/ Report Writing
8 CMN 448 Introduction to Visual Communication
9 CRI 100 Creative Industries Overview
10 CRI 200 IP Issues in the Digital Age
11 CRI 300 Digital Design Studio
12 CRI 301 The Creative Process
13 CRI 400 Entrepreneurship in Creative Industries
14 CRI 402 HR in Creative Industries
15 CRI 403 Creative Industries Research Methodology
16 CRI 404 Managing Creative Enterprises
17 CRI 405 Studies in Creative Collaboration
18 CRI 406 Global Licensing/Distribution Agreements
19 CRI 475 Internship (240 hrs)
20 EBU 200 Introduction to E-Business
21 PLX 111 Imagining the Creative City