Business hours

Sun – Thur 8:00 - 19:00
Saturday 9:00 - 16:00


P.O.Box 117781
Tel + 971 (4) 321 9090
Location 1st Interchange,
Sheikh Zayed Road,
Dubai, United Arab Emirates.

Bachelor of Business Administration in e-Business

  •   Bachelor Degree Program
  •   4 Years (8 Semesters)
  •   123 Credit Hours
  •   Fall, Spring and Summer

e-Business (electronic Business) optimizes the application of information and communication technology as a tool to increase business competitiveness. In the rapidly evolving technological environment, business is going beyond traditional static websites, creating a growing need to harness online intelligent enterprise-wide information systems, supported by smart mobile technology. Such technologies can transform operational effectiveness across marketing and sales, production, logistics, purchasing and accounting, and address dynamic customer and vendor needs, whilst promoting competitive advantage.

e-Business students will learn how these technologies are used to address a range of business challenges. You will have access to CUD’s unique business simulation laboratory, where you will have the opportunity to apply your theoretical learning through an Enterprise Resource Planning (ERP) application system such as SAP. This will give you an authentic insight into business processes that will provide you with a head start when pursuing employment upon graduation.


e-Business combines distinct areas in business and information technology to provide you with the knowledge and skills to optimize e-technologies in planning and implementing enterprise-wide solutions. These technologies are used for re-engineering business processes and operations within a range of areas, such as business analytics, e-marketing, e-procurement, social media initiatives, customer relationship management (CRM), supply chain management (SCM), as well as traditional online transaction processing.

CIMA Accreditation

The BBA in e-Business at CUD provides the foundations for entry to the Chartered Institute of Management Accountants (CIMA) Professional Qualification.

CUD is accredited by CIMA, the world’s largest and leading professional body of management accountants, and as a graduate of the BBA in e-Business you are able to obtain exemptions from five of the exams that lead to the CIMA Professional Qualification, and the global professional designation of Chartered Global Management Accountant (CGMA).

Furthermore, you can start your professional accreditation while still studying for your BBA through the special early entry opportunity, which will allow you to sit your first CIMA exam at the end of your second year. As a CUD student, you can register with CIMA at any point during your studies and get access to a wide range of preparatory resources.

For further information, see the CUD exemptions information on the CIMA website.

Career Opportunities

The extensive application of e-business concepts across professional organizations mean that career opportunities exist in global corporations, government and international agencies, international trade, and international public institutions. The BBA in e Business program prepares students for careers leading to a range of senior positions such as:

  • Social Media Analyst
  • Online Market Researcher
  • Business Data Analyst
  • Business Process Engineer
  • ERP Specialist / CRM & SCM Officers
  • e-Business Consultant
  • Project Manager
  • e-Business Entrepreneur.