Bachelor of Business Administration in e-Business

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Bachelor Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer

e-Business (electronic Business) optimizes the application of information and communication technology as a tool to increase business competitiveness. In the rapidly evolving technological environment, business is going beyond traditional static websites, creating a growing need to harness online intelligent enterprise-wide information systems, supported by smart mobile technology. Such technologies can transform operational effectiveness across marketing and sales, production, logistics, purchasing and accounting, and address dynamic customer and vendor needs, whilst promoting competitive advantage.

e-Business students will learn how these technologies are used to address a range of business challenges. You will have access to CUD’s unique business simulation laboratory, where you will have the opportunity to apply your theoretical learning through an Enterprise Resource Planning (ERP) application system such as SAP. This will give you an authentic insight into business processes that will provide you with a head start when pursuing employment upon graduation.


e-Business combines distinct areas in business and information technology to provide you with the knowledge and skills to optimize e-technologies in planning and implementing enterprise-wide solutions. These technologies are used for re-engineering business processes and operations within a range of areas, such as business analytics, e-marketing, e-procurement, social media initiatives, customer relationship management (CRM), supply chain management (SCM), as well as traditional online transaction processing.

CIMA Accreditation

The BBA in e-Business at CUD provides the foundations for entry to the Chartered Institute of Management Accountants (CIMA) Professional Qualification.

CUD is accredited by CIMA, the world’s largest and leading professional body of management accountants, and as a graduate of the BBA in e-Business you are able to obtain exemptions from five of the exams that lead to the CIMA Professional Qualification, and the global professional designation of Chartered Global Management Accountant (CGMA).

Furthermore, you can start your professional accreditation while still studying for your BBA through the special early entry opportunity, which will allow you to sit your first CIMA exam at the end of your second year. As a CUD student, you can register with CIMA at any point during your studies and get access to a wide range of preparatory resources.

For further information, see the CUD exemptions information on the CIMA website.

Career Opportunities

The extensive application of e-business concepts across professional organizations mean that career opportunities exist in global corporations, government and international agencies, international trade, and international public institutions. The BBA in e Business program prepares students for careers leading to a range of senior positions such as:

  • Social Media Analyst
  • Online Market Researcher
  • Business Data Analyst
  • Business Process Engineer
  • ERP Specialist / CRM & SCM Officers
  • e-Business Consultant
  • Project Manager
  • e-Business Entrepreneur

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Credit Hours
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 24 6 30
Total 105 18 123

Core Requirements

Course Code Course Title Prerequisite Credit Hours
ACT 112 Principles of Accounting I None 3
ACT 212 Principles of Accounting II ACT-112 3
MGT 202 Principles of Management None 3
ECO 222 Principles of Macroeconomics None 3
ECO 221 Principles of Microeconomics None 3
FIN 201 Managerial Finance ACT-112 3
HRM 210 Human Resource Management MGT-202 3
MGT 210 Business Report Writing LNG-172 3
MGT 231 Legal Environment of Business MGT 202, LNG 172 3
MGT 311 Business Research Methods QBA-341 3
MGT 320 Organizational Behavior HRM-210 3
MGT 361 Operations Management QBA-341, MGT-202 3
MGT 405 Business Ethics & Social Responsibility Complete 90 Cr.H 3


470 Strategic Management HRM-210, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361, +90 Cr.H 3
MKT 201 Principles of Marketing LNG-171 3
QBA 241 Quantitative Business Analysis None 3
QBA 341 Quantitative Approaches to Decision Making QBA-241 3
SWS 351 Management Information Systems GED-101E 3
INB 360 International Business MGT-202 3
MGT 250 Entrepreneurship MGT-202 & GED-140 3

Core Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Cr.H
FIN 325 Financial Markets and Institutions ECO-222 3
BUS 205 Social & Digital Media None 3
MGT 310 Tourism Management MGT-202 3
SPT 112 Introduction to Sport Management None 3

Major Requirements

Course Code Course Title Prerequisite Credit Hours
EBU 200 e-Business Fundamentals   3
EBU 318 e-Business Web Technologies EBU-200 3
MKT 340 e-Marketing MKT-201 3
EBU 406 e-Business Project Management MGT-361 & SWS-351 3
EBU 307 Systems Analysis & Business Process Integrations SWS-351 3
BUS 400 Internship 90 Credit + Min CGPA 2.0 3
EBU 450 e-Business Consulting Project Final Semester 3
EBU 350 e-Business Technology Solutions EBU-318 3

Major Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Credit Hours
MKT 360 Customer Relationship Management MKT 201 3
EBU 490 Special Topics in e-Business Complete 102 Cr.H 3
EBU 250 Digital Entrepreneurship EBU-200 3
SCM 310 Supply Chain Management QBA-341, MGT-361 3