Bachelor of Business Administration in e-Business

  •   Bachelor Degree Program
  •   4 Years (8 Semesters)
  •   123 Credit Hours
  •   Fall, Spring and Summer

e-Business (electronic Business) optimizes the application of information and communication technology as a tool to increase business competitiveness. In the rapidly evolving technological environment, business is going beyond traditional static websites, creating a growing need to harness online intelligent enterprise-wide information systems, supported by smart mobile technology. Such technologies can transform operational effectiveness across marketing and sales, production, logistics, purchasing and accounting, and address dynamic customer and vendor needs, whilst promoting competitive advantage.

e-Business students will learn how these technologies are used to address a range of business challenges. You will have access to CUD’s unique business simulation laboratory, where you will have the opportunity to apply your theoretical learning through an Enterprise Resource Planning (ERP) application system such as SAP. This will give you an authentic insight into business processes that will provide you with a head start when pursuing employment upon graduation.


e-Business combines distinct areas in business and information technology to provide you with the knowledge and skills to optimize e-technologies in planning and implementing enterprise-wide solutions. These technologies are used for re-engineering business processes and operations within a range of areas, such as business analytics, e-marketing, e-procurement, social media initiatives, customer relationship management (CRM), supply chain management (SCM), as well as traditional online transaction processing.

CIMA Accreditation

The BBA in e-Business at CUD provides the foundations for entry to the Chartered Institute of Management Accountants (CIMA) Professional Qualification.

CUD is accredited by CIMA, the world’s largest and leading professional body of management accountants, and as a graduate of the BBA in e-Business you are able to obtain exemptions from five of the exams that lead to the CIMA Professional Qualification, and the global professional designation of Chartered Global Management Accountant (CGMA).

Furthermore, you can start your professional accreditation while still studying for your BBA through the special early entry opportunity, which will allow you to sit your first CIMA exam at the end of your second year. As a CUD student, you can register with CIMA at any point during your studies and get access to a wide range of preparatory resources.

For further information, see the CUD exemptions information on the CIMA website.

Career Opportunities

The extensive application of e-business concepts across professional organizations mean that career opportunities exist in global corporations, government and international agencies, international trade, and international public institutions. The BBA in e Business program prepares students for careers leading to a range of senior positions such as:

  • Social Media Analyst
  • Online Market Researcher
  • Business Data Analyst
  • Business Process Engineer
  • ERP Specialist / CRM & SCM Officers
  • e-Business Consultant
  • Project Manager
  • e-Business Entrepreneur

Program Structure

Requirements Compulsory
Credit Hours
Credit Hours
Free Elective
Credit Hours
Credit Hours
University Requirement (UR) 18 12 - 30
School (Business Core) (CR) 51 - - 51
Department (Major) (MJ) 24 9 - 33
Free Elective (FE) - - 9 9
Total 93 30 123

University Requirements

University Requirements are 30 credits out of which 21 credits Compulsory Courses. Every student is required to take the mandatory credit hours that cover Islamic culture, and English communication skills. These requirements are:

Course # Course Title Credit Hours Pre-requisite
1) Languages, statistics and Islamic Culture
LNG 171 English I 3  
LNG 172 English II 3 LNG 171
LNG 173 Professional Communication Skills 3 LNG 172
MTH 196 Mathematics for Business 3  
GED 198E Islamic Culture 3  
GED 101E Applications of Computer Software 3  
2) Humanities: Students should select two coursesfrom the following pool: (6 credits)
GED 110E Modern Art Appreciation 3  
GED 111 Music Appreciation and Communication 3  
GED 196E Communication Skills in Arabic 1 3  
GED 252E Critical Thinking 3 LNG 172
GED 205E Psychology in Every Day Life 3 LNG 172
GED 272E Fundamentals of Public Speaking 3 LNG-172
GED 298E Special Topics in Western Culture 3 LNG-172, GED-198E
GED 324E Ethical Reasoning for Today's World 3 LNG 172
GED 140E Social Entrepreneurship 3  
3) Science & Technology Students should select one course from the following pool:(3 credits)
BIO 101 Human Biology 3  
SHS 103 Chemistry 3  
SWS 361 Introduction to GIS 3  
GED 125E Ecosystems and Human Health - I 3  
ENV 301 Introduction to Environmental Science 3  
GED 132E Science and Technology in Society 3  
GED 195E Descriptive Geometry 3  
4) Social & Culture: Students should take one course (3 credits)
GED 199E UAE Society 3  

Business Core Requirements

All students in Bachelor of business administration programs must complete the following 51 credits (17 courses) of business core courses.

Course # Course Title Credit Hours Pre-requisite
ACT 112 Principles of Accounting I 3  
ACT 212 Principles of Accounting II 3 ACT 112
BUS 210 Business Reporting 3 LNG 172
BUS 231 Legal environment of Business 3  
ECO 221 Principles of Microeconomics 3  
ECO 222 Principles of Macroeconomics 3  
FIN 201 Managerial Finance 3 ACT-112
HRM 310 Human Resource Management 3 MGT 202
MGT 202 Principles of Management 3  
MGT 320 Organizational Behavior 3 HRM-310
MGT 361 Operations Management 3 QBA 341, MGT 202
MGT 405 Business Ethics & Social Responsibility 3 MGT-202
MGT 470 Strategic Management 3 MGT 320, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361
MKT 201 Principles of Marketing 3 LNG-171
QBA 241 Quantitative Business Analysis 3 MTH-196
QBA 341 Quantitative Approaches to Decision Making 3 QBA 241
SWS 351 Management of Information Systems 3 GED 101E

e-Business Major Requirements (33 credits)

Course # Course Title Credit Hours Pre-requisite
EBU 200 E-Business Fundamentals 3  
EBU 318 E-Business Web Technologies 3 EBU 200 & GED-101
MKT 340 E-Marketing 3 MKT-201
EBU 406 E-Business Project Management 3 MGT-361
EBU 307 Systems Analysis & Business Process Integrations I 3 EBU-318
EBU 400 E-Business Internship Placement 3 90 Credit + Min CGPA 2.0
EBU 450 E-Business Consulting Project 3 Final Semester
MGT 420 Supply Chain Management 3 EBU-307, QBA-241, SWS-351

Select Three Courses from the following

Course # Course Title Credit Hours Pre-requisite
EBU 308 Systems Analysis & Business Process Integrations II 3 EBU 307
EBU 350 E-Business Technology Solutions 3 EBU 318
EBU 420 E-Business: Strategic Management of Technologies 3 EBU 406 - MGT 202
MGT 360 Customer Relationship Management 3 MGT 202
EBU 101 Emerging Trends in E-Business 3