Bachelor of Business Administration in Marketing

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Bachelor Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer

Marketing is an essential function of every successful business. The key to marketing is to understand customers' value expectations and develop a marketing plan that will meet and exceed those expectations, at the right time, at the right place and at the right price. In today’s enormously competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the success of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve sustainable competitive advantage, and ultimately enhance financial performance.

The BBA in Marketing will prepare you to succeed in the ever changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.


As a graduate of the CUD BBA in Marketing you will be equipped to contribute to the development and implementation of marketing strategies, to analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to analyze the challenges of providing consumer and industrial goods and services to a wide variety of markets.

The program goes beyond the classroom to include real-world, hands-on, and international experiences, where students are encouraged to explore marketing internships and study abroad opportunities that prepare them for a range of career opportunities in marketing and related areas.

CIMA Accreditation

The BBA in Marketing at CUD provides the foundations for entry to the Chartered Institute of Management Accountants (CIMA) Professional Qualification.

CUD is accredited by CIMA, the world’s largest and leading professional body of management accountants, and as a graduate of the BBA in Marketing you are able to obtain exemptions from five of the exams that lead to the CIMA Professional Qualification, and the global professional designation of Chartered Global Management Accountant (CGMA).

Furthermore, you can start your professional accreditation while still studying for your BBA through the special early entry opportunity, which will allow you to sit your first CIMA exam at the end of your second year. As a CUD student, you can register with CIMA at any point during your studies and get access to a wide range of preparatory resources.

For further information, see the CUD exemptions information on the CIMA website.

Career opportunities

As a universal function across sectors of business, career opportunities in marketing exist in global corporations, government and international agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including:

  • Marketing and Sales Management
  • Advertising/Promotion and Direct Marketing
  • Brand and Product Management: Brand Manager
  • Market Research: Market Analyst
  • Public Relations
  • Customer Relationship Management
  • Social Media Marketing
  • Specialist Sector Marketing
  • Retail Management
  • Purchasing and Distribution Management
  • Global Marketing

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Credit Hours
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 24 6 30
Total 105 18 123

Core Requirements

Course Code Course Title Prerequisite Credit Hours
ACT 112 Principles of Accounting I None 3
ACT 212 Principles of Accounting II ACT-112 3
MGT 202 Principles of Management None 3
ECO 222 Principles of Macroeconomics None 3
ECO 221 Principles of Microeconomics None 3
FIN 201 Managerial Finance ACT-112 3
HRM 210 Human Resource Management MGT-202 3
MGT 210 Business Report Writing LNG-172 3
MGT 231 Legal Environment of Business MGT 202, LNG 172 3
MGT 311 Business Research Methods QBA-341 3
MGT 320 Organizational Behavior HRM 210 3
MGT 361 Operations Management QBA-341, MGT-202 3
MGT 405 Business Ethics & Social Responsibility Complete 90 Cr.H 3
MGT 470 Strategic Management HRM-210, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361, +90 Cr.H 3
MKT 201 Principles of Marketing LNG-171 3
QBA 241 Quantitative Business Analysis None 3
QBA 341 Quantitative Approaches to Decision Making QBA-241 3
SWS 351 Management Information Systems GED-101E 3
INB 360 International Business MGT-202 3
MGT 250 Entrepreneurship MGT-202 & GED-140 3

Core Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Cr.H
FIN 325 Financial Markets and Institutions ECO-222 3
BUS 205 Social & Digital Media None 3
MGT 310 Tourism Management MGT-202 3
SPT 112 Introduction to Sport Management None 3

Major Requirements

Course Code Course Title Prerequisite Credit Hours
MKT 208 Consumer Behavior MKT-201 3
MKT 310 Advertising & Promotion MKT-201 3
MKT 320 Retailing MKT-201 3
MKT 465 International Marketing MGT-361 3
MKT 340 E-Marketing MKT-201 3
MKT 430 Marketing Research MKT-208, QBA-341 3
BUS 400 Internship 90 Cr.H+ Min CGPA 2.0 3
MKT 469 Marketing Management MKT-430, MGT-320 3

Major Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Credit Hours
MKT 371 Brand Marketing MKT-201 3
MKT 230 Professional Selling MKT-201 3
MKT 350 Luxury Marketing MKT-201 3
MKT 364 Service Marketing MKT 208 3