Mr. Zhicun Luo holds a bachelor’s degree in Journalism and Communication from the University of New Mexico and a master’s degree in Communication and New Media, Data Stream, from City University of Hong Kong.

Mr. Luo is currently a Lecturer in Creative Industries. Before joining Canadian University Dubai, Mr. Luo worked as a director and editor at one of the leading short-video news platforms in Mainland China, where he produced several short news videos that received millions of views and participated in the production of documentaries. He also served as a part-time lecturer at City University of Hong Kong. His research interests include AI-related scams and prevention, games, and popular media and culture.

Academic Publication:
Jiang, M., Yang, T., & Luo, Z. (2024, June). What Drives Fans to Pay for Virtual YouTubers: The Impact of Technology Factors on Interaction and Purchasing Intent in VTubers’ Live Streaming. Presented at the 74th Annual International Communication Association Conference, Gold Coast, Australia.