Ms. Sama Al Rasheed, Lecturer in the Communications Department has created a prototype of a sand globe contrasting with the customary snow globe as a token for celebrating UAE National Day. The globe represents monuments from each Emirate, rotating with golden sparkles once a button is activated and is accompanied by the UAE National Anthem.
The concept behind the piece is “The vision that turns sand into gold” and will utilize the facilities of the new Business Incubator initiative in CUD, in cooperation with Ryerson University aimed at CUD students wishing to start their own business. The idea is to demonstrate what can be done to turn a creative concept into a business reality.
Ms. Sama feels that if it is possible to create memorable souvenirs of a high standard for UAE, usually made out of gold, then the idea of making high quality products can be transferred to other items such as different forms of jewelry and logos on high profile gift items which will in turn allow tourists the opportunity to obtain prestigious quality souvenirs reflecting the UAE culture. High quality originals of these items can be presented to royalty and other distinguished people as expressions of love and appreciation.
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