Biography
Jamid Ul Islam has earned his Ph.D. from the Department of Management Studies, Indian Institute of Technology Roorkee, India, and is currently working as an Associate Professor at Canadian University Dubai, United Arab Emirates. His work to-date, which has centered on customer engagement, consumer decision journey, and CSR, is published in journals including International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Current Issues in Tourism, Management Decision, Internet Research, and Telematics and Informatics, among others. His areas of interest include customer engagement, CSR, and consumer behavior. Dr. Jamid is the recipient of the Emerald Literati Network Awards (Outstanding Paper and Highly Commended Paper) in 2018 and 2024. He has edited a book titled Customer Engagement and Digital Business with Routledge, UK, and is also the author of the Indian adaptation of Strategic Market Management by Prof. David Aaker and Prof. Christine Moorman.
Academic Publications
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Al Amin, M., Rahman, M. M., Hollebeek, L. D., Ul Islam, J., & Clark, M. K. (2026). The role of sustainable social media marketing activities in raising bottom-of-the-pyramid customers' engagement, satisfaction, and subjective well-being. Business Strategy and the Environment, 35(4), 5158–5174. https://doi.org/10.1002/bse.70357
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Rehman, A., Behera, R. K., Islam, J., Islam, M. S., & Akhtar, T. (2026). How AI-driven sustainable empowerment strategies enhance sustainable tourism development. Journal of Hospitality and Tourism Technology, 1–18. https://doi.org/10.1108/JHTT-05-2025-0402
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Nazir, O., Islam, J. U., & Tanveer, M. (2026). Human-centered digital transformation: Managing technostress and engaging neurodivergent employees. Journal of Organizational Effectiveness, 1–20. https://doi.org/10.1108/JOEPP-10-2025-0971
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Rasool, A., Rather, S. R., & Islam, J. U. (2026). Managing negative engagement in retail mobile apps: Drivers, consequences, and implications. Information Systems Management. 43(2), 136-152. https://doi.org/10.1080/10580530.2026.2616732
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Thomas, G., Albishri, N. A., Islam, J. U., & Tanveer, M. (2025). Exploring the determinants of artificial intelligence adoption intention in the SMEs of the United Arab Emirates. SAGE Open, 15(4). https://doi.org/10.1177/21582440251395561
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Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product and Brand Management, 34(4), 545–561. https://doi.org/10.1108/JPBM-07-2024-5370
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Nadroo, Z. M., Islam, J. U., & Naqshbandi, M. A. (2025). Parasocial interaction in marketing domain: Offering insights through a systematic literature review. International Journal of Consumer Studies, 49(4), e70079. https://doi.org/10.1111/ijcs.70079
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Ul Islam, J. (2025). Introduction to customer engagement and digital business. In Customer engagement and digital business (pp. 3–6). Taylor & Francis. https://doi.org/10.4324/9781003508083-2
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Ul Islam, J. (2025). The rise of customer engagement in the digital business age. In Customer engagement and digital business (pp. 7–23). Taylor & Francis. https://doi.org/10.4324/9781003508083-3
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Rasool, A., Ul Islam, J., & Rather, S. R. (2025). Exploring negative customer engagement: A systematic review and research agenda. In Customer engagement and digital business (pp. 45–61). Taylor & Francis. https://doi.org/10.4324/9781003508083-5
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Ul Islam, J. (2025). Customer engagement and digital business (pp. 1–257). Taylor & Francis. https://doi.org/10.4324/9781003508083
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Islam, J. U., Thomas, G., & Albishri, N. A. (2024). From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants. Acta Psychologica, 251, 104595. https://doi.org/10.1016/j.actpsy.2024.104595
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Sajid, M., Zakkariya, K. A., Suki, N. M., & Islam, J. U. (2024). When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth. Journal of Retailing and Consumer Services, 78, 103773. https://doi.org/10.1016/j.jretconser.2024.103773
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Islam, J. U., Rasool, A., & Parry, M. A. (2024). Key Conceptual Propositions to Engage Consumers with the Internet of Things: A Critical Scrutiny from Consumers’ Perspective. In Tourism, Hospitality and Event Management: Vol. Part F3652. Springer Nature. https://doi.org/10.1007/978-3-031-59535-6_11