The School of Management is pleased to invite you to the official Book Launch of Customer Engagement and Digital Business, edited by Dr. Jamid Ul Islam, Assistant Professor of Marketing at Canadian University Dubai.
Book Launch of Customer Engagement and Digital Business | Tuesday, November 11, 2025 | 3:00 PM – 5:00 PM | HUB Auditorium
This scholarly publication, featuring contributions from distinguished academics and practitioners worldwide, explores the evolving intersections of customer engagement, digital transformation, and artificial intelligence, offering valuable insights for researchers, managers, and policymakers navigating today’s digital business landscape.
The event will include brief addresses by university leadership, acknowledgements of contributing authors, and a presentation highlighting the book’s key themes and global significance in marketing and business research. Guests will also have the opportunity to network with faculty, students, and peers over refreshments.
Join us as we celebrate this milestone achievement that reinforces CUD’s growing reputation as a hub of innovation, research, and thought leadership in marketing and digital business.
We look forward to seeing you there!