The Department of Creative Industries are identified as wide-ranging industries, which are fuelled by individual creativity, skills and talents.  Creative Industries is a crucial contributor to the global economy and plays a significant role in generating wealth and employment opportunities, through the development and production of intellectual property (IP). 

A wide range of sectors falls under the umbrella of Creative Industries, to name a few: Television, Visual Arts, Newspaper and Magazines, Advertising, Architecture, Books, Performing Arts, Gaming, Movies, Music, and Radio. The Creative Industries are rapidly becoming one of the most promising economic sectors, driven by diverse and dynamic economic, and socio-cultural shifts across local, regional, and global economies – with the potential to create jobs through innovation and cultural diversity, making a significant contribution to the growth and development of economies. 

Recently, COVID-19 has had a profound impact on the world economy, which affected creative industries, as well as various cultural spheres. In response to this uncertainty, creative solutions continue to play resilient and adaptive roles in the global economic recovery.  The creative economy contributes 6.1% to the global Gross Domestic Product (GDP). According to the United Nations (UN), it was estimated that the creative economy generates annual revenues of over $2 trillion and accounts for nearly 50 million jobs worldwide. 

In a recent report by Bloomberg, “the creative economy employed nearly 30 million people worldwide and generated $2.25 trillion in revenue—or 3 percent of the world’s GDP… This is substantially more than global telecommunications ($1.57 trillion) and greater than the GDP of India, Russia, or Canada.” 

Canadian University Dubai’s Department of Creative Industries, is uniquely aligned with the United Arab Emirates National Strategy.  This highlights the strong emphasis to position the UAE as a global cultural and creative destination, inspiring the next generation of creative thinkers – through the quality and quantity of enterprises in the creative sector of the UAE, and the development of new forms of employment within the creative sectors.

The Department of Creative Industries, home to CUD’s business incubator, delivers courses in interdisciplinary entrepreneurship, which merges business and creative thinking – driving forth innovation and growth in various industries. The Bachelor of Arts in Creative Industries advances a unique interdisciplinary program, which blends a variety of creative fields into one degree, including leadership for the media business, interior design, and communications.  The learnings are through practical applications which incorporate creative entrepreneurship projects, industry internships, and moreover, the opportunity to study in Canada. 

Incubator Projects


An entrepreneurship team from Canadian University Dubai (CUD) has won first place in two prestigious enterprise and innovation competitions with a new application they developed to assist people of determination to pursue employment. The technology, which provides home-based, work-related training using virtual reality, won first prize in the GCC-wide ProjectSet Innovation Challenge for Entrepreneurship 2022 (ICE-22), and the SHERAA Entrepreneurship Centre Annual Pitching Competition (2022).

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Faculty in Action

A study led by Dr. Naveed Yasin, Associate Professor in Entrepreneurship, Faculty of Management at Canadian University Dubai, co-authored with Dr. Zeinab Khansari (Ryerson University, Canada) and Kaiser Tirmizi (Muscat, Oman) entitled ‘Exploring the Challenges for Entrepreneurship Business Incubator Hubs in the United Arab Emirates’ has been accepted for publication in the International Journal of Globalization and Small Business in a Scopus indexed journal.

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Dr Naveed Yasin, CUD’s Associate Professor, Faculty of Management, applies ‘teaching-informed research,’ a flipped approach to research that results in research being informed by pedagogy rather than pedagogy being informed by research. Within the field of enterprise and entrepreneurship/business management education, the purpose is to achieve more practical and relevant teaching and learning.

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Ms. Gayatri Nair, a third-year undergraduate marketing student at CUD, in collaboration with her professor, Dr. Naveed Yasin (Associate Professor in Entrepreneurship) from the Faculty of Management, jointly conducted an exploratory study on gamification and GSRS in student learning in enterprise education at the Canadian University Dubai.

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International award-winning Canadian University Dubai (CUD) Associate Professor in Entrepreneurship, Faculty of Management, Dr. Naveed Yasin, and his entrepreneurship students have joined hands with CEO of DFA Clinics, Dr. Fazeela Abbasi, as well as Netflix celebrity ambassador and internationally acclaimed Turkish actor, Cengiz Coskun.

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Research Activities

  • Yasin, N., & Majid Gilani, S. A. (2022). Assessing the current state of university-based business incubators in Canada. Industry and Higher Education,

  • Hyams-Ssesaki, D.H., and Yasin, N. (2021) Technology and Entrepreneurship: Adopting Creative Technologies in Entrepreneurship Education. Palgrave Macmillan/Springer (Accepted – In press for publication).

  • Yasin, N., and Khansari, Z. (2022) The Context for Business in Oman. In: (Eds) Dana, L.P., Salamzadeh, A., Ramadani, V., and Palalic, R. Understanding Contexts of Business in a Globalising World: Focus on Western Asia, Land of Bazaars and High-Tech Booms, World Scientific Publishers – Accepted

  • Yasin, N., and Khansari, Z. (2022) Exploring the Enterprising Landscape for Business Incubators in the UAE. In: Entrepreneurship and Change – Palgrave Publishers Accepted.

  • Sergio, R.., Yasin, N. Salazar, N.J. and Antiadio, D.G. (2022) Dubai Electricity and Water Authority’s Innovation and Leadership. In: (Eds). Sergio, R. Management Cases: Thriving Organizations in the New Normal (Accepted)

  • Yasin, N. (2022) Green Grass or Hot Sands: A Comparative Study of Immigrant Punjabi-Pakistani Entrepreneurs in London and Dubai. Strategic Change: Briefings in Entrepreneurial Finance – Accepted

  • Gilani, S.A.M., Yasin, N. Duncan, P. Smith, A. (2022) What is remote rural and why is it important?. World Journal of Entrepreneurship, Management, and Sustainability Development. Accepted

  • Yasin, N. Gilani, S.A.M. and Contu, D. (2022) Simulation-based learning in business and entrepreneurship in Higher education: a review of the games available. In: (Eds) Hyams-Sesseki, D. and Yasin, N. Technology and Entrepreneurship Education. Adopting Creative Digital Approaches to Learning and Teaching. Palgrave Macmillan/Springer. Scopus indexed book chapter. Accepted.

  • Al-Gindy, A. Yasin, N., Aerabe, M. and Al-Chikh Omar, A. (2022) Integrating Digital Approaches in Teaching and Learning. In: (Eds) Hyams-Sesseki, D. and Yasin, N. Technology and Entrepreneurship Education. Adopting Creative Digital Approaches to Learning and Teaching. Palgrave Macmillan/Springer (Scopus indexed book chapter) – Accepted

  • Hyams,-Sesseki, D. and Yasin, N. (2022) The Future of Enterprise and Entrepreneurship Education in relation to Technology. Denis Hyams-Ssekasi and Naveed Yasin In: (Eds) Hyams-Sesseki, D. and Yasin, N. Technology and Entrepreneurship Education. Adopting Creative Digital Approaches to Learning and Teaching. Palgrave Macmillan/Springer (Scopus indexed book chapter) - Accepted

  • Yasin, N., Gilani, S.A,M, and Nair, G. (2021) “Dump the Paper Quiz” The ‘PERI’ Model for Exploring Gamification in Student Learning in the United Arab Emirates, Industry and Higher Education 0(0) pp. 1-15.

  • Yasin, N. and Khansari, Z. (2021) Evaluating the impact of social enterprise education on students' enterprising characteristics in the United Arab Emirates. Education+ Training 63(6) pp.827-905

  • Yasin, N. Khansari, Z., Tirmizi, K.M. (2021) Exploring the Challenges for Entrepreneurship Business Incubator Hubs in the United Arab Emirates. International Journal of Globalisation and Small Business. 12(2) pp.190-212

  • Yasin, N. (2020) Not only Research-informed Teaching but Teaching-informed Research. Higher Education Digest, Middle East Special Issue. Weblink to full article Yasin, N., Khansari, Z. and Sharif, T. (2020) Assessing the Enterprising Tendencies of Arab Female Undergraduate Engineering Students in the Sultanate of Oman. Industry and Higher Education. 35(6) pp.429-439

  • Yasin, N. and Hafeez, K. (2018) Effective Practices in Enterprise Simulation Gaming. In: (Eds) Hyams-Sesseki, D. and Caldwell, E. Experiential Learning in Entrepreneurship in Experiential Entrepreneurship. Palgrave Macmillan. Pp. 51-70 (Scopus indexed)

  • Yasin, N. (2016) Book Review: Measuring the global economy: The prevalence of informal work and labour by Collin C. Williams and Friedrich Schneider. International Journal of Entrepreneurship and Innovation. 17(3) pp. 17

  • Smith, K., Williams, D. Yasin, N. and Pitchford, I. (2014) Enterprise skills and training needs for postgraduate research students. Education + Training. 56 (8/9): pp. 745-763.

  • Inal, G., Yasin, N. and Karadal, H. (2013) Göçmen Girişimciliği, In: (Ed) Karadal, Girişimcilik, Istanbul, Beta Yayın. Translated: Immigrant Entrepreneurship in: Entrepreneurship.

  • Williams, D., Smith, K. Yasin, N. and Pitchford, I. (2013) Evaluating the state of enterprise training for post-graduate researchers in the UK, Education + Training. 55 (8/9): pp. 849-867.

  • Yasin, N. (2013) Broken out and Bust: Ayub Khan Clothing Ltd. Asian Journal of Management Cases. 10 (1): pp.7-14.

  • Yasin, N. and Inal, G. (2011) Minority in a Minority: A Case Study of a Female Turkish Cypriot Entrepreneur in Britain, Kadın/Woman 2000, 2010. 11(2): pp. 1-27.

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