November 6, 2025, Dubai, United Arab Emirates (UAE): Canadian University Dubai (CUD) students from the School of Management recently stepped out of the classroom and onto the sales floor for an exclusive educational field trip to Géant Hypermarket in Dubai Hills Mall, facilitated by experts from GMG, the company that operates Géant.
The immersive visit was designed to bridge theoretical business concepts with real-world retail operations, providing students with a comprehensive understanding of the complexities involved in managing a modern, large-scale supermarket. Senior GMG professionals guided students through key operational areas, offering insights into the full lifecycle of consumer goods.
This engagement was a strategic part of the industry collaboration activities led jointly by CUD’s Career Services and Internship Office and the School of Management, underscoring the University's commitment to delivering practical, career-ready education in partnership with GMG.
Understanding the Market and Supply Chain
The session began with a market overview, where GMG specialists detailed the processes involved in bringing products to shelves. Students learned about production workflows and the critical importance of freshness control in perishable goods management. The discussion also highlighted GMG’s competitive pricing strategy, illustrating how market forces and supply chain efficiency influence final consumer costs.
Hands-On Operations and Logistics
The field trip continued with a detailed FMCG (Fast-Moving Consumer Goods) Department tour, where students observed the logistical backbone of the supermarket. Demonstrations covered essential operations, including:
- Ordering procedures: How demand forecasting drives replenishment.
- Receiving processes: Ensuring quality and quantity upon delivery.
- Display techniques: The strategy behind product placement and visual merchandising.
- Clearance and waste handling: Managing unsold inventory while minimizing environmental impact.
The Financial and Customer Core
The final segment centered on customer experience and financial health, with a visit to the Customer Care Office (CCO). Students explored how direct client interaction, service protocols, and issue resolution contribute to operational success and brand loyalty.
“Experiential learning opportunities like this are invaluable for our students,” said a spokesperson for CUD’s School of Management. “By analyzing logistics, pricing and customer service in a high-caliber environment like Géant, our students transform abstract theories into actionable knowledge. We are grateful to GMG for providing such detailed and transparent access to their world-class operations.”
This successful collaboration between CUD and GMG reflects both organizations’ commitment to preparing career-ready graduates equipped with practical industry exposure.
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