You are invited to the first session of 2026 of the ENT 242 Guest-Mentorship Series, themed Armani Hotel Redefining Luxury Through Immersive Experience.
ENT 242 Guest-Mentorship Series | Thursday, January 22, 2026 | 1:15 PM – 3:00 PM | CUD Incubator
Gain practical perspectives on experiential entrepreneurship and luxury brand strategy through an applied case study on Armani Hotel Dubai, with Professor Umberto Macchi Di Cellere, joining us from Rome Business School.
This session will offer students a real-world view of how global luxury brands operate at the intersection of design, hospitality, and brand strategy, drawing on Armani Hotel Dubai as a real-world case.
Why Attend:
- Explore experiential entrepreneurship through a real-world luxury case study.
- Develop an understanding of how luxury brands translate identity into customer experience.
- Examine the role of design and service within hospitality and luxury business models.
- Network with industry leaders and fellow entrepreneurs.
| Event Agenda: | ||
|---|---|---|
| Time | Topic | Presenter |
| 1:00 – 1:05 | Welcoming Guest Speakers and Students | Dr. Robert / Dr. Khulood |
| 1:10 – 1:45 | Guest Speaker Speech | Mr. Rayan Chelli |
| 1:45 – 2:00 | Q&A Session | Mr. Rayan & Students |
| 2:00 – 2:10 | Break | |
| 2:10 – 2:45 | Guest Speaker Speech | Mr. Mohamed Jassim Al Rais |
| 2:45 – 3:00 | Q&A Session | Mr. Al Rais & Students |
| 3:00 – 3:05 | Closing Appreciation | Dr. Adam Fenech |
This engaging session will provide aspiring entrepreneurs with practical guidance, real-world perspectives, and proven strategies to help transform innovative ideas into successful ventures.
Don’t miss this opportunity to engage with an international academic expert and explore a globally recognized luxury case study.