• Duration: 5 weeks (30 hours total, 3 hours per session)
• Interactive Online Sessions: Engage with live instructors and collaborate with peers in a virtual environment.
• Capstone Project: Implement a real-life AI application to solve a business problem.
• Certification: Receive a globally recognized, ISO-certified AI certification upon completion.

• Master Generative AI Fundamentals
  • Understand the principles of Generative AI.
  • Identify opportunities to leverage AI for value creation in your business.

• Leverage Predictive Marketing Techniques
  • Utilize AI and data analysis to build predictive strategies.
  • Drive marketing effectiveness through real-time data insights.

• Implement AI in Content and Image Generation
  • Use Generative AI for producing tailored text and visuals.
  • Enhance brand storytelling and audience engagement.

• Develop an AI Integration Plan
  • Create a step-by-step AI integration plan for your organization.
  • Learn best practices for seamless AI adoption.

1. Mr. Youssef Jalloul
An expert in AI implementation with extensive experience across various industries. Mr. Yousef Jalloul brings practical insights and hands-on expertise to help you navigate the complexities of AI integration in your business.

2. Dr. Ghinwa Jalloul
Founder & CEO, Sydney Institute of Technology & Innovation

Dr. Ghinwa Jalloul is a distinguished leader in AI, digital transformation, and education, with an extensive career spanning academia, industry, and public policy. Holding a PhD in Information Technology from the University of Technology, Sydney (UTS), she has dedicated her career to advancing digital literacy, AI-driven innovation, and entrepreneurship.

Dr. Jalloul has held professorial and Senator positions at the American University of Beirut (AUB) and the Lebanese American University (LAU), where she played a pivotal role in shaping computer science and technology curricula, mentoring future industry leaders, and spearheading research in AI, software engineering, and digital transformation.

As the Founder & CEO of the Sydney Institute of Technology & Innovation (SITI), and adjunct Fellow at University of Technology, Sydney, she is at the forefront of AI education and professional upskilling, developing transformative programs that equip students and professionals with the skills needed to thrive in the AI digital economy. Her work extends beyond education into public and private sector advisory, where she has led digital transformation initiatives, e-learning projects, and AI-driven business strategies.

Dr. Jalloul has a strong presence on the global stage as a renowned speaker at international and European conferences, including the Union for the Mediterranean, ASCAME (Association of Mediterranean Chambers of Commerce and Industry), and the United Nations. She has addressed key topics such as AI for digital governance, the future of work, and the role of technology in economic development at high-profile summits, contributing thought leadership to policy discussions and industry advancements.

Her impact extends into policy-making, having served as a Member of Parliament in Lebanon, where she was instrumental in drafting and implementing national digital policies, including electronic transaction laws, cybersecurity regulations, and fintech legislation. Her collaborations with global institutions like UNESCO, the International Telecommunication Union (ITU), and the United Nations Institute for Training and Research (UNITAR) have driven initiatives in digital literacy, AI ethics, and entrepreneurship.

Dr. Jalloul is also a prolific author, having published extensively on AI, digital transformation, software engineering, and education in renowned academic journals and international conferences. Her work includes the book UML by Example (Cambridge Press) and research contributions in object-oriented programming, AI governance, and digital literacy for economic empowerment.

Recognized for her contributions, Dr. Jalloul has received multiple prestigious awards, including the Mohammed Bin Rashid Arabic Language Award for Best Teaching Initiative , The Global Women Peace Ambassador Award and Distinguished Arab Women Award of Arab League.

With a passion for empowering the next generation of AI leaders, she blends deep academic knowledge, real-world expertise, and strategic vision in her courses. Whether you are a student, professional, or business leader, her insights provide a transformative learning experience to navigate and excel in the era of AI and digital innovation.
 

• Enhance Productivity: Automate routine tasks and free up time for strategic initiatives.
• Drive Innovation: Foster creativity and innovation by leveraging AI in your workflows.
• Achieve Data-Driven Decision Making: Utilize predictive analytics to inform strategy and improve outcomes.

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