Course Overview
Digital marketing is a dynamic and ever-evolving field that encompasses a wide range of strategies and techniques aimed at promoting products, services, and brands through various digital channels. With the rapid advancement of technology and the increasing influence of the internet, businesses have recognized the immense potential of digital marketing in reaching and engaging with their target audiences. From search engine optimization (SEO) and social media marketing to content creation, email campaigns, and pay-per-click advertising, digital marketing offers a multitude of tools and platforms to effectively connect with customers and drive measurable results. By leveraging data analytics and consumer insights, digital marketers can refine their strategies, optimize campaigns, and tailor their messages to ensure maximum impact and return on investment. In today's digital age, a strong digital marketing presence is crucial for businesses seeking to thrive in a highly competitive landscape and establish meaningful connections with their customers.
Certificate
A Certificate of Completion will be provided by Canadian university Dubai at the end of the course, upon submission of a Project.
Schedule
| Digital Marketing | |||||
|---|---|---|---|---|---|
| Total of 5 Sessions | Session 1 | Session 2 | Session 3 | Session 4 | Session 5 |
| Duration Total of 15 hours | 3 hours | 3 hours | 3 hours | 3 hours | 3 hours |
For information on the schedule, please contact +971 564941099 or email at reza@cud.ac.ae
Fees (VAT inclusive) On- Campus
| Fall Semester Discount | CUD Students, Alumni and Family Members | AED 2625 |
|---|---|---|
| Public 16+ | AED 3000 |
Fees (VAT inclusive) Online
| Fall Semester Discount | CUD Students, Alumni and Family Members | AED 1995 |
|---|---|---|
| Public 16+ | AED 2500 |
Course Outline
- Understand the key concepts and principles of digital marketing.
- Learn various digital marketing channels and their applications.
- Gain knowledge of search engine optimization (SEO) techniques to improve website visibility.
- Develop skills in creating engaging content for different digital platforms.
- Learn how to plan and execute effective social media marketing campaigns.
- Understand email marketing strategies and best practices.
- Learn about pay-per-click (PPC) advertising and its implementation.
- Gain knowledge of data analytics tools and how to track and measure digital marketing
- performance.
- Explore strategies for online reputation management and customer relationship building.
Contact
For more information, please contact +971 564941099 or email at reza@cud.ac.ae