International Conference
Digital Transformation: Advancing Innovation and Sustainability in Communications and Creative Industries
@ Canadian University Dubai, City Walk, Dubai, United Arab Emirates
November 8th, 2025 - Dubai, UAE
Conference Overview
Hosted by the School of Communications and Creative Industries at Canadian University Dubai, the International Conference on Digital Transformation: Advancing Innovation and Sustainability in Communications and Creative Industries, will bring together scholars, industry experts, and professionals to explore the transformative role of technology in the communication and creative industries. The conference will serve as a platform for thought leadership, research collaboration, and the exchange of actionable insights to shape the future of these industries.
Canadian University Dubai
Canadian University Dubai (CUD) offers undergraduate and graduate degree programs based on a world-leading international curriculum. Located in the city’s vibrant business district, CUD gives students the unique opportunity to obtain a first-class Canadian education while experiencing the dynamic lifestyle of Dubai, United Arab Emirates.
Each of our academic programs offers the option to start your higher education in Dubai and then transfer with credit to one of our Canadian or other international partners. Studying at CUD provides a gateway for students to pursue higher education, research, and employment opportunities in Canada.
We collaborate with our Canadian partner institutions to develop world-class curricula, and our international faculty are leaders in their field. We deliver a wide range of undergraduate and graduate programs across disciplines in Communication and Media, Creative Industries, Engineering, Applied Science and Technology, Management, Architecture & Interior Design, Environmental Health Sciences, and Social Sciences, including Psychology and Applied Sociology.
School of Communications and Creative Industries
The School of Communication and Creative Industries offers a range of majors, encompassing a curriculum that focuses on modern theory and real-world practice, exploring various topics, including health campaigns, sports communication, humor and media, intercultural communication, radio production, newspapers, and new media production.
The Bachelor of Arts in Communication gives an interdisciplinary perspective and a comprehensive understanding of the modern media environment. We allow students to select one of three concentration areas in Public Relations, Advertisement, or Journalism, set in a vibrant multicultural environment.
The Bachelor of Arts in Creative Industries, a unique four-year degree that blends the fundamentals of a business program with courses in the media business, design, and communication to help students become the creative leaders of tomorrow. Adapted from the prestigious Creative Industries program at Toronto Metropolitan University (TMU), this program helps students improve high-in-demand leadership, communication, digital literacy, and strategic thinking skills needed to be successful in a creative business context.
Welcome message from the Dean
Dear Esteemed Guests, Scholars, Artists and Industry Leaders,
It is with great pleasure that I welcome you to the AISCCI International Conference 2025 at Canadian University Dubai. As the Dean of the School of Communications and Creative Industries, I am honored to host this premier event, where academia and industry converge to explore the transformative power of Artificial Intelligence in Communications and Creative Industries.
In an era where AI is reshaping the way we create, communicate, and engage with global audiences, this conference serves as a vital platform for scholars, professionals, and thought leaders to exchange groundbreaking research, innovative strategies, and forward-thinking ideas. With an exciting lineup of keynote speakers, panel discussions, and research presentations, we aim to foster meaningful dialogues that push the boundaries of knowledge and practice. Beyond the academic exchange, this event is an opportunity to build lasting connections and foster partnerships that will contribute to the advancement of knowledge and industry practices.
I invite you to submit your research work and during the Conference to engage in the thought-provoking discussions, innovative presentations, and networking opportunities that the AISCCI International Conference 2025 has to offer.
Welcome to AISCCI 2025—let’s explore, innovate, and create the future together!
Prof Evangelos Moustakas
Dean, School of Communications and Creative Industries
| Conference Chair: | Dr. Pablo Medina Aguerrebere |
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| Committee Members: |
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| International Committee: |
The International Committee includes renowned academics from leading global institutions:
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Conference Topic
The rapid advancements in AI, big data, and mobile technologies are revolutionizing communication and creative industries worldwide. From newspapers and radio stations to museums and theatres, organizations are reimagining their business models and practices to thrive in this dynamic technological landscape.
Journalists, marketers, innovators, and creative professionals are at the forefront of this transformation, crafting new protocols, HR policies, communication strategies, and business models to ensure their industries survive and thrive in an era of continuous change. This evolving environment presents challenges and opportunities for professionals to upgrade their skills and drive the reinvention of their organizations.
In this context, the communication and creative industries are accelerating digital transformation across the GCC region and beyond. In the United Arab Emirates, Saudi Arabia, and Qatar, organizations are embracing cutting-edge initiatives, including AI-powered advertising campaigns, advanced newsrooms, and immersive virtual creative events. These efforts redefine how culture, language, and tradition are preserved and promoted with creativity and efficiency.
Despite these innovations, key challenges remain. Organizations must navigate issues such as:
- Integrating AI into traditional workflows while maintaining human-centric creativity.
- Addressing ethical concerns and data privacy in a technology-driven ecosystem.
- Cultivating digital skills and fostering talent to support sustainable growth.
Conference Venue
Canadian University Dubai, City Walk, Dubai (United Arab Emirates).
Call for Papers
We invite scholars, industry experts, and professionals to join us to explore these themes and more. Let’s collectively address the challenges and opportunities shaping the future of communication and cultural industries in the digital age. This International Conference will serve as a platform for academics and industry leaders to exchange insights, share challenges, and present actionable recommendations for driving innovation and sustainability across the communication and creative sectors.
Important Dates
- Full Paper Submission Deadline: July 30, 2025
- Paper Decisions: August 15, 2025
- Registration Deadline: October 8, 2025
- Conference Date: November 8, 2025
Track descriptions
The conference will explore three core tracks, focusing on the dynamic intersection of creativity, strategy, media management, cultural evolution, and regional opportunities:
Track 1: Challenges in Creativity, Strategy, and Sustainability
This track explores the shifting paradigms of creativity, strategic innovation, and sustainability across the communication, media, and cultural industries, focusing on the interplay between tradition and technology in driving transformation.
- Media Industry
- Evolving value chain models and their adaptation to the digital landscape.
- Innovation systems that enable the creation of meaningful and engaging content.
- Advertising, PR, and Marketing Agencies
- The social legacy of brands and their influence on community engagement.
- Emerging reputation management frameworks and the evolution of creative styles.
- Creative Industries
- Safeguarding cultural heritage through innovative and modern approaches.
- Fostering creative entrepreneurship in a digitally driven economy.
- Building collaborative ecosystems that connect artists, designers, and technologists.
- Scaling local art, music, and film industries for a global audience while retaining cultural identity.
- Integrating traditional craftsmanship with modern innovation to create unique value propositions.
Track 2: Media Management, Business, Entrepreneurship, Policies, and Regulations
This track addresses the business, management, and regulatory challenges organizations face as they adapt to the demands of a digital world.
- Media Industry
- Emerging business models and HR policies to sustain growth.
- Addressing digital privacy and fostering ethical practices.
- Advertising, PR, and Marketing Agencies
- Navigating legal frameworks in a complex regulatory environment.
- Designing effective employee training programs and defining universities’ roles in skill-building.
- Cultural Institutions
- Upholding codes of ethics in expanding cultural outreach.
- Building sustainable expansion plans and strengthening shareholder relationships.
Track 3: Cultural Opportunities and Barriers
This track examines the opportunities and challenges arising from the cultural, social, and economic transformation internationally.
- Media Industry
- Empowering digital activism to support citizens’ cultural rights.
- Enhancing journalists’ critical thinking skills to address complex issues.
- Advertising, PR, and Marketing Agencies
- Understanding consumers’ shifting behaviors in response to global economic challenges.
- Equipping employees with skills for sustainability and innovation.
- Cultural Institutions
- Advancing Sustainable Development Goals through digital initiatives.
- Promoting citizens’ digital literacy and exploring new collective ideologies.
Types of Submissions
We invite the submission of scholarly papers that explore the impact of technology on the communication and cultural industries, including public relations and advertising agencies, marketing and communication departments, theatres, opera houses, cinemas, museums, and other cultural institutions. Submissions may include quantitative or qualitative research studies, as well as case studies analyzing best practices from companies across the world and the Middle East region. Selected papers will be presented in-person during oral sessions on November 8, 2025, at Canadian University Dubai, UAE.
Instructions to authors
Authors are required to adhere to the following guidelines:
- Originality: Submissions must be original and unpublished, without any violation of existing copyright laws. Papers should not include defamatory content or unverified factual statements. The content reflects the authors’ opinions, not those of Canadian University Dubai.
- Track Selection: Authors must select one of the three conference tracks:
- Creativity and Strategy
- Media Management
- Cultural Opportunities and Barriers
- Language: The official language of the conference is English.
- Word Count: Papers must be between 3,000 and 5,000 words, excluding references, notes, and appendices. Short papers must be between 1000 and 1800 words
- Structure: Submissions should follow the structure below:
- Abstract (150 words)
- Keywords (5 words)
- Introduction
- Literature Review
- Methodology
- Results
- Discussion
- Conclusion
- Author Details: The first page must include the authors’ names, professional affiliations, and email addresses.
- References: All cited works must be listed on the last page, formatted in APA (7th Edition) style for in-text citations and the reference list.
- Review Process: All submissions will undergo an independent peer review process. Authors will receive feedback and notification of acceptance or rejection following the review.
- Presentation Requirements: Accepted papers will be delivered as 20-minute in-person presentations within their respective tracks.
- Attendance: At least one author must attend the conference to present the paper. Non-attendance will result in exclusion from the official program, and no conference certificate will be issued.
- Submission Limit: Authors may submit up to two papers to the conference.
- Revision Policy: Revisions will not be accepted after the submission deadline.
- Publication Opportunity: Selected paper from each track will be submitted to the Journal of Arab & Muslim Media Research (Scopus Q1) for review and potential publication.
- Contact Information:
- For academic participation queries, contact Dr. Pablo Medina Aguerrebere at pablo.medina@cud.ac.ae.
- For travel, accommodation, or clearance inquiries, contact Mrs. Rabiant Sultan at rabiant.sultan@cud.ac.ae.
- Submission Portal: Authors must submit their papers and register for the conference via the official platform
About Dubai
Dubai is one of seven emirates that comprise the United Arab Emirates (UAE). The other six emirates are Abu Dhabi, Ajman, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain. Specifically, Dubai is positioned on the northern coastline of the UAE, facing the Arabian Gulf. Dubai currently has a population of approximately 3.6 million people coming from more than 100 different countries.
Facts about the city:
- Before oil was discovered in Dubai in the late 1960s, the city's main trade was pearl diving. In the early 20th century, there were around 300 dhows working from Dubai Creek, employing more than 7,000 men. By 1917, this included almost the entire male population of Dubai.
- Archaeological finds such as spearheads have revealed there were humans in the area that is now Dubai over 100,000 years ago. Discover more ancient history at the fascinating Saruq Al-Hadid Museum.
- The city's oldest building is Al Fahidi Fort, whose construction dates back to 1787.
- Dubai is home to the world's first fully functional 3D-printed building. Built in less than a month and inaugurated in 2016, The Office of the Future measures 250sqm and includes innovative working spaces, meeting rooms, a lounge and a cafe.
- Expo 2020 Dubai was the first World Expo ever held in the Middle East, Africa and South Asia region.
- Dubai International Airport (DXB) is the world's busiest international airport. It handles over 90 million passengers annually, with over 6,500 flights weekly operated by over 140 airlines to more than 270 places around the world.
- Dubai holds numerous Guinness World Records. As well as being home to the world's tallest building, Burj Khalifa, Dubai's other records include the world's deepest swimming pool (60.02 metres at Deep Dive Dubai) and the world's tallest landmark sign in Hatta, which at 19.28m tall is larger than the famous Hollywood sign in Los Angeles.
More information in Dubai Tourism' corporate website: https://www.visitdubai.com/en/explore-dubai/about-dubai
Hotel Information
You can find and book your hotel in Dubai by accessing some of the following websites:
More precisely, you can book one of the hotels close to Canadian University Dubai, in City Walk:
For travel, accommodation, or clearance inquiries, contact Mrs. Rabiant Sultan at rabiant.sultan@cud.ac.ae.
Traveling information
You can consult the Dubai Airport’s corporate website to book your flight (https://dubaiairports.ae/). Besides, you can fly to other airports close to Dubai, such as Zayed International Airport in Abu Dhabi (https://www.zayedinternationalairport.ae/en/) or Sharjah Airport (https://www.sharjahairport.ae/en/).
How to Register?
You can access the official conference platform to register for the conference. Click here to register.