Venture Creation Workshop

CUD

 

Venture Creation: From Idea to Impact 

Incubator Workshop

Thursday, May 29, 2025

2 PM – 5 PM

Canadian University Dubai,
City Walk

 

Workshop Goal 

To equip participants with a foundational understanding of the venture creation process—fostering an entrepreneurial mindset and providing practical tools to develop and launch impactful ventures. 

Audience 

Students, aspiring entrepreneurs, early-stage founders, innovators, and individuals interested in understanding the fundamentals of building a new business. 

Instructors

Mr. Gustavo A. Montero
Director, Incubator of Entrepreneurship and Innovation, Canadian University Dubai

Dr. Khulood Shebib Khansaheb
Assistant Professor, School of Management & Incubator Manager

Workshop Agenda

Welcome & Introductions (5 mins) 
A brief, energetic welcome and a chance for participants to share their aspirations. 

What is Venture Creation?

  • Going beyond “starting a business” — emphasizing innovation, value creation, and problem-solving
  • Types of ventures: for-profit, social enterprise, and more
  • Entrepreneurship as a driver of economic and social progress

Cultivating the Entrepreneurial Mindset

  • Key traits: curiosity, resilience, adaptability, opportunity recognition, bias for action
  • Growth mindset vs. fixed mindset
  • Overcoming fear of failure and embracing learning
  • Interactive element: Mindset check activity or short inspiring video

Identifying Opportunities: Seeing Problems as Potential

  • Sources of ideas: personal experiences, market gaps, trends, tech advances
  • Validating the problem: is it real, is it worth solving, and for whom?
  • Intro to market research and observation techniques
  • Interactive element: Group brainstorming session

Idea Generation & Refinement

  • Techniques: brainstorming, mind mapping, SCAMPER
  • Filtering and prioritizing ideas (feasibility, desirability, viability)
  • Crafting a clear value proposition
  • Interactive element: Small group activity to refine a venture idea

Understanding Your Customer

  • Building customer empathy
  • Defining your audience: demographics, psychographics, pain points
  • Intro to customer journey mapping
  • Interactive element: Creating a customer persona

Building a Basic Business Model

  • Overview of the Business Model Canvas
  • Key elements: customer segments, value proposition, channels, revenue, costs, etc.
  • Focus on sustainability and scalability
  • Interactive element: Drafting a Business Model Canvas

Minimum Viable Product (MVP) Development

  • Understanding lean startup principles
  • Defining core functionality
  • Importance of testing and feedback
  • Real-world MVP examples

Basic Marketing & Sales Strategies

  • Identifying initial marketing channels
  • Basics of generating awareness and early sales
  • Building relationships with early adopters

Team Building & Collaboration

  • Forming a strong founding team
  • Identifying complementary skills and a shared vision
  • Communication and collaboration strategies

Funding Fundamentals

  • Bootstrapping vs. external funding
  • Overview of funding sources (angel investors, VCs, grants, etc.)
  • Key considerations when seeking investment

Iteration and Adaptation

  • Embracing market feedback and continuous learning
  • Measuring key metrics and making data-informed decisions
  • Knowing when to pivot

Building a Sustainable Venture

  • Long-term value creation and impact
  • Ethical entrepreneurship
  • Establishing a strong company culture

Q&A, Resource Sharing, and Networking

Register now

Date
29-05-2025 14:00 PM — 29-05-2025 17:00 PM
Type
Audience