March 26th, 2015: Students from the Canadian University Dubai (CUD) School of Communication and Media Studies have been learning from one of Dubai’s leading luxury branding professionals about the challenges and opportunities of PR in a digital world.
Ms. Anne-Marie Martinez, who is currently involved in marketing and public relations for some of the city’s leading hospitality brands including Cavalli Club Restaurant & Lounge, and Cirque Le Soir, spoke to students about her own techniques in using the new generation of digital media to help re-position services to reach a whole new consumer audience.
She spoke about her approach in connecting the client and their customers with authentic ‘back to basics’ messages and experiences, and the importance of personal and professional integrity in what might sometimes be an ethically challenging world. She also talked about the opportunities and pitfalls of viral marketing and other PR techniques brought about by the digital age.
Born and raised in Queens, New York, Ms. Martinez went on to provide a fascinating insight into her personal and professional life. Having spent a brief time in the corporate world, she said she came to recognize that she wanted more out of life. In 2009 she established Anne-Marie Inc., her own lifestyle agency, providing a range of services, from image brand development, custom-tailored VIP services and special event hosting for hospitality groups, VIPs and celebrities. She is now regarded as the “Go-To-Girl” in the international entertainment and lifestyle industry.
The guest lecture was part of CUD’s mission to embed applied learning into the curriculum, allowing undergraduate students to interact with industry experts and hear about the latest business tools and techniques from leading professionals in the field. Ms. Martinez also took the opportunity to invite students to apply for internships with the business, to get real-world, hands-on experience of working in PR.
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