October 23, 2017 – Dubai, United Arab Emirates: L’Oréal Brandstorm is back again this year with a new mission! Over the past 26 years, students from all over the world have participated; learning and growing from this amazing experience with this year’s new mission; invent the professional salon experience of the future!
The tour’s first stop was at Canadian University Dubai Campus where CUD students teamed up to compete against each other. Participants created a 3 slide presentation to present their innovative idea – with the help of our own CUD Faculty Dr. Suhair Hammouri.
Finalists from different countries will be flying to Paris to compete making the competition a great opportunity for participants to grow and connect through mentoring, dedicated coaching, access to e-learning, meeting other international students, as well as the unrivalled opportunity to network with L’Oréal employees.
The main criterion for winning the competition is demonstrating intelligence and creativity with 3 winning teams in the following categories.
- Brand Award – € 10,000
- Tech Award – € 10,000
- CSR Award – € 10,000
The world finals will take place May 17, 2018 in Paris, France. Good luck to all participants!
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