
Venture Creation: From Idea to Impact
Incubator Workshop
Thursday, May 29, 2025
2 PM – 5 PM
Canadian University Dubai,
City Walk
Workshop Goal
To equip participants with a foundational understanding of the venture creation process—fostering an entrepreneurial mindset and providing practical tools to develop and launch impactful ventures.
Audience
Students, aspiring entrepreneurs, early-stage founders, innovators, and individuals interested in understanding the fundamentals of building a new business.
Instructors
Mr. Gustavo A. Montero
Director, Incubator of Entrepreneurship and Innovation, Canadian University Dubai
Dr. Khulood Shebib Khansaheb
Assistant Professor, School of Management & Incubator Manager
Workshop Agenda
Welcome & Introductions (5 mins)
A brief, energetic welcome and a chance for participants to share their aspirations.
What is Venture Creation?
- Going beyond “starting a business” — emphasizing innovation, value creation, and problem-solving
- Types of ventures: for-profit, social enterprise, and more
- Entrepreneurship as a driver of economic and social progress
Cultivating the Entrepreneurial Mindset
- Key traits: curiosity, resilience, adaptability, opportunity recognition, bias for action
- Growth mindset vs. fixed mindset
- Overcoming fear of failure and embracing learning
- Interactive element: Mindset check activity or short inspiring video
Identifying Opportunities: Seeing Problems as Potential
- Sources of ideas: personal experiences, market gaps, trends, tech advances
- Validating the problem: is it real, is it worth solving, and for whom?
- Intro to market research and observation techniques
- Interactive element: Group brainstorming session
Idea Generation & Refinement
- Techniques: brainstorming, mind mapping, SCAMPER
- Filtering and prioritizing ideas (feasibility, desirability, viability)
- Crafting a clear value proposition
- Interactive element: Small group activity to refine a venture idea
Understanding Your Customer
- Building customer empathy
- Defining your audience: demographics, psychographics, pain points
- Intro to customer journey mapping
- Interactive element: Creating a customer persona
Building a Basic Business Model
- Overview of the Business Model Canvas
- Key elements: customer segments, value proposition, channels, revenue, costs, etc.
- Focus on sustainability and scalability
- Interactive element: Drafting a Business Model Canvas
Minimum Viable Product (MVP) Development
- Understanding lean startup principles
- Defining core functionality
- Importance of testing and feedback
- Real-world MVP examples
Basic Marketing & Sales Strategies
- Identifying initial marketing channels
- Basics of generating awareness and early sales
- Building relationships with early adopters
Team Building & Collaboration
- Forming a strong founding team
- Identifying complementary skills and a shared vision
- Communication and collaboration strategies
Funding Fundamentals
- Bootstrapping vs. external funding
- Overview of funding sources (angel investors, VCs, grants, etc.)
- Key considerations when seeking investment
Iteration and Adaptation
- Embracing market feedback and continuous learning
- Measuring key metrics and making data-informed decisions
- Knowing when to pivot
Building a Sustainable Venture
- Long-term value creation and impact
- Ethical entrepreneurship
- Establishing a strong company culture
Q&A, Resource Sharing, and Networking