October 29, 2026, Dubai, United Arab Emirates (UAE): Two faculty members from the School of Communication at Canadian University Dubai (CUD), Professor Markus Rach and Dr. Brian Chama, Associate Professor, have published four new books between them in October 2026, covering some of the most pressing questions in media, communication and consumer research.
Professor Markus has published two books with IGI Global. Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence “explores how artificial intelligence is reshaping consumer decision-making and redefining the role of brands in an increasingly algorithm-driven marketplace”, while Trust, Transparency, and Governance in AI-Mediated Branding “explores the responsible use of intelligent technologies in marketing, branding, and advertising, examining how organizations can build consumer trust through transparency, accountability, and ethical AI governance.”
Dr. Brian’s The Ontology of News: Journalism in the Age of Artificial Cognition (Palgrave Macmillan) “offers a groundbreaking rethinking of what news is ontologically, epistemologically, and civically at a moment when artificial intelligence is reshaping every layer of media production, distribution, and interpretation.” His second book, Race, Crime, and Media in the Digital Age: Belonging and Exclusion (Routledge), “examines how racial meaning, criminality, and social mobility are produced and contested across contemporary media systems, tracing the criminalisation of Blackness through journalism, television, digital platforms, and AI-driven infrastructures.”
The publications reflect CUD’s commitment to research that advances understanding of media, communication and society.
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