Biography
Dr Hiran Roy, Associate Professor and holds a PhD in Management (B2BMarketing) from University of Canterbury, Christchurch, New Zealand. Prior to joining to academia, he worked extensively (over 26 years) with hospitality business industry His research interests include sustainable local food systems, local food marketing, city branding, consumer behavior, organizational behavior, CSR, neurodiversity inclusiveness, green human resources management, and sustainability. Hiran’s work has been published in prestigious top-tier academic journals various of book chapters such as Routledge, Elsevier, Emerald, Springer Nature, and Channel View Publications.
Academic Publications
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Korstanje, M. E., Maingi, S. W., Roy, H., & Gowreesunkar, V. G. (2026). Corporate social responsibility in review: The mutation of the tourist matrix. In Social responsibility in hospitality and tourism: Bridging education and practice transitions (pp. 1–8). Taylor & Francis. https://doi.org/10.4324/9781003682523-1
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Korstanje, M. E., Maingi, S. W., Roy, H., & Gowreesunkar, V. G. (2026). Social responsibility in hospitality and tourism: Bridging education and practice transitions. Routledge. https://doi.org/10.4324/9781003682523
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Maingi, S. W., Korstanje, M. E., Roy, H., & Gowreesunkar, V. G. (2026). The centrality of social responsibility in tourism education and practice. In Social responsibility in hospitality and tourism: Bridging education and practice transitions (pp. 208–213). Taylor & Francis. https://doi.org/10.4324/9781003682523-18
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Gani, M. O., Roy, H., Rafi, K. N., & Nik Hashim, N. M. H. (2026). Assessing hatred and anti-brand activism within online brand communities: the roles of ideological imbalance and online brand avoidance. Journal of Product and Brand Management, 35(4), 499-513. https://doi.org/10.1108/jpbm-08-2024-5374
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Alaviyeh, S., & Roy, H. (2026). The future of blockchain in restaurant industry: opinion perspectives. In Smart Tourism: Managing Technological Revolution in the Tourism Industry (pp. 441–457). Apple Academic Press. https://doi.org/10.1201/9781779641090-16
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Deb, S., Roy, H., Shuvo, M., & Darbi, W. (2026). Beyond compliance: emerging ethical and strategic challenges in managing neurodiverse talent in the tourism and hospitality industry. Journal of Organizational Effectiveness, 1–23. https://doi.org/10.1108/JOEPP-10-2025-0978
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Thakur, S. J., & Roy, H. (2025). Job embeddedness and workplace well-being: Moderating role of remoteness. International Journal of Organizational Analysis, 1–26. https://doi.org/10.1108/IJOA-06-2024-4561