Biography

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Dr Hiran Roy, Associate Professor and holds a PhD in Management (B2BMarketing) from University of Canterbury, Christchurch, New Zealand. Prior to joining to academia, he worked extensively (over 26 years) with hospitality business industry His research interests include sustainable local food systems, local food marketing, city branding, consumer behavior, organizational behavior, CSR, neurodiversity inclusiveness, green human resources management, and sustainability. Hiran’s work has been published in prestigious top-tier academic journals various of book chapters such as Routledge, Elsevier, Emerald, Springer Nature, and Channel View Publications.

Academic Publications