Biography
Dr. Soumaya Askri is a senior academic leader with over 26 years of experience across North Africa and the UAE. She holds a PhD from Panthéon-Sorbonne University (Paris 1), France, and is a Senior Fellow of the Higher Education Academy (SFHEA), a Certified Management and Business Educator (CMBE), and a Chartered Manager (CMgr).
She brings a strong track record in academic leadership, programme transformation, and institutional development, having led undergraduate, postgraduate, and MBA programmes, and chaired strategic initiatives in research, industry engagement, and responsible management education. Her leadership focuses on aligning academic strategy with innovation, market relevance, and global standards.
Her work sits at the intersection of AI, digital transformation, and sustainability, where she contributes to shaping future-ready business education and strengthening university–industry ecosystems. An established author and research contributor, she is committed to advancing impactful, globally connected, and industry-aligned higher education.
She is driven by a vision of higher education as a catalyst for innovation, leadership, and sustainable societal impact.
Academic Publications
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Gilani, S. A. M., Tantry, A., Askri, S., & Sergio, R. (2026). The role of broadband adoption/use in the survival and growth of food and drink micro-businesses in remote-rural Scotland. Journal of Innovation and Entrepreneurship, 15(1), Article 6. https://doi.org/10.1186/s13731-025-00609-2
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Tiemo, T. H., Gilani, S. A. M., Tantry, A., Armosh, F., Lihe, R., & Askri, S. (2026). Exploring criticality in Nigerian business education: Curriculum, pedagogy, and graduate formation. Frontiers in Education, 11, Article 1797120. https://doi.org/10.3389/feduc.2026.1797120
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Dosunmu, W. A., Singh, R., Askri, S., Aseer, J., Iqbal, N., Zainab, S. A., Zafar, C. H., & Shah, A. (2026). An examination of HRM’s contribution to the establishment of inclusion and diversion at Hutchison 3G UK LTD. In Studies in Big Data (Vol. 178, pp. 613–633). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-97613-1_52
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Chowdhury, A. R., Marwah, K., Iqbal, N., Zainab, S. A., Aseer, J., Zafar, C. H., Askri, S., & Shah, A. (2026). The role of digital marketing approaches on customer purchasing behaviour in the UK. In R. K. Hamdan (Ed.), Integrating big data and IoT for enhanced decision-making systems in business (Vol. 178, pp. 107–119). Springer. https://doi.org/10.1007/978-3-031-97613-1_10
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Tantry, A., Gilani, S. A. M., Al Sabbah, S., Sitinjak, C., Khan, N., Mulla, T., Askri, S., & Bhat, R. M. (2025). Sustainable leadership styles adopted by small businesses in the UAE during and post COVID-19. Discover Sustainability, 6, 570. https://doi.org/10.1007/s43621-025-01426-z
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Cudjoe, D., Askri, S., MajGilani, S. A., Tiemo, T. H., Mull, T., Iqbal, N., Peel, R., & Armosh, F. (2025). Using strategic urban planning to improve sustainable urban development: A case study of Takoradi, Ghana. In Technology and innovative management as drivers of sustainable progress (pp. 21–65). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch002
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Kaur, P., Askri, S., Majeed, J., Iqbal, N., Peel, R., Armosh, F., Tiemo, T. H., MajGilani, S. A., & Tantry, A. (2025). Social media's contribution to risk management strategies for UK-based IT companies. In Technology and innovative management as drivers of sustainable progress (pp. 247–294). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch011
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Askri, S., Dos-Santos, L. J. M., Russo, E., & Chabani, Z. (2025). Navigating sustainability in mega events: Lasting global legacy in the GCC region. In Technology and innovative management as drivers of sustainable progress (pp. 143–162). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch006
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Chabani, Z., Askri, S., & Kweh, Q. L. (2025). Technology and innovative management as drivers of sustainable progress. IGI Global. https://doi.org/10.4018/979-8-3373-2858-4
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Kaur, G., Askri, S., Tantry, A., Majid Gilani, S. A., Armosh, F., Peel, R., Tiemo, T. H., & Iqbal, N. (2025). Employee retention and satisfaction in the fashion sector in the United Kingdom. In Technology and innovative management as drivers of sustainable progress (pp. 369–412). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch014
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Soukri, O., & Askri, S. (2025). Toward net zero: Integrative strategies for decarbonizing the tourism sector. In Technology and innovative management as drivers of sustainable progress (pp. 1–19). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch001
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Chabani, Z., & Askri, S. (2025). Evolution of robust technology acceptance models: A systematic review. In Technology and innovative management as drivers of sustainable progress (pp. 101–115). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch004
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Begum, S., Askri, S., Majid Gilani, S. A., Tantry, A., Tiemo, T. H., Iqbal, N., Peel, R., & Armosh, F. (2025). The role of sustainability for managing chocolate manufacturing businesses in the UK. In Technology and innovative management as drivers of sustainable progress (pp. 295–332). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch012
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Joshi, A., Askri, S., Tantry, A., Majid Gilani, S. A., Armosh, F., Peel, R., Tiemo, T. H., & Iqbal, N. (2025). Advancing the digital economy: E-commerce's role in the banking sector. In Technology and innovative management as drivers of sustainable progress (pp. 333–367). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch013
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Noaman, S., & Askri, S. (2025). Attainment of internship outcomes amidst challenges and support systems: Reflections from university students in the UAE. In Technology and innovative management as drivers of sustainable progress (pp. 413–447). IGI Global. https://doi.org/10.4018/979-8-3373-2858-4.ch015