Biography
Mrs Gayatri Nair is a Lecturer in the Entrepreneurship and Creative Industries department at the Canadian University Dubai. She is a former CUD student who graduated in BBA Marketing with Merit. She also holds the UAE 10-year Golden Visa, awarded to her for her academic excellence.
Mrs Nair worked in the educational and corporate supplies sector in her family’s startup venture. Her experience lies in marketing, brand management, startup strategies, customer acquisition, and corporate training.
Mrs Nair has been an active researcher as an undergraduate and has published in various Scopus-indexed journals alongside participating in other research conferences.
Academic Publications
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Agarwal, Sugandha, Nair, Gayatri, Tangri, Kiran, & Goh, Khang Wen. (2026). Artificial intelligence for sustainable innovation in the cosmetics industry: A review of opportunities in product formulation and packaging. Cleaner Production Letters, 11, Article 100151. https://doi.org/10.1016/j.clpl.2026.100151
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Yasin, N., Salamzadeh, A., Anwar, I., Rashid, M. H., Nair, G., Poulin, M., & Syed, R. T. (2026). ‘Is entrepreneurship for me, too?’: investigating the efficacy of enterprise education in the creative industries in the United Arab Emirates. International Journal of Entrepreneurship and Small Business, 57(4), 477–501. https://doi.org/10.1504/IJESB.2026.152257
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Nair, G., & Tangri, K. (2025). Goal 12: Responsible consumption and production. In Pathways and barriers to achieving the UN Sustainable Development Goals: Progress, stagnation and regression (pp. 138–156). Edward Elgar Publishing. https://doi.org/10.4337/9781035346929.00018
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Yasin, N., Abaido, G. M., & Nair, G. (2025). Riding through a global pandemic: A case study of Kremdu LLC in the UAE. In Cases on startups and enterprise (pp. 17–27). Edward Elgar Publishing. https://doi.org/10.4337/9781035312092.00009
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Noaman, S. B., & Nair, G. (2025). Embracing failures: Advancing the entrepreneurial education pedagogy through design science approach. In Contributions to management science (Vol. Part F455, pp. 173–197). Springer. https://doi.org/10.1007/978-3-031-82251-3_7
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Nair, G., & Syed, R. T. (2025). Crafting Success through Frugal Innovation: Entrepreneurial Growth of Malayalam Cinema in South India’s Creative Sector. In N. Yasin (Ed). Entrepreneurship in the Creative Industries: Contemporary Perspectives from the Arabian Gulf and Asia (pp. 193 - 210). Routledge.
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Tariq, U. M., Nair, G., & Starkova, O. (2025). Repurposing sustainability for Emirates Macaroni Factory. In Sustainable innovation in the Middle East and North Africa (MENA) Region (pp. 271–292). IGI Global. https://doi.org/10.4018/979-8-3373-0908-8.ch010
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Yasin, N., Gilani, S. A. M., Nair, G., Abaido, G. M., & Askri, S. (2023). Establishing a nexus for effective university-industry collaborations in the MENA region: A multi-country comparative study. Industry and Higher Education, 37(6), 838 - 859. https://doi.org/10.1177/09504222231175862
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Haq, F., Yasin, N., & Nair, G. (2023). Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery. Heritage, 6(6), 4557. https://doi.org/10.3390/heritage6060242
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Gilani, S. A. M., Copiaco, A., Gernal, L., Yasin, N., Nair, G., & Anwar, I. (2023). Savior or Distraction for Survival: Examining the Applicability of Machine Learning for Rural Family Farms in the United Arab Emirates. Sustainability, 15(4), 3720. http://dx.doi.org/10.3390/su15043720
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Yasin, N., Majid Gilani, S. A., & Nair, G. (2022). “Dump the paper quiz”—The PERI model for exploring gamification in student learning in the United Arab Emirates. Industry and Higher Education, 36(5), 623-637. https://doi.org/10.1177/09504222211055067
Academic Contributions
- Yasin, N. and Nair, G. (March, 2023) “Am I also an entrepreneur? Determining the Efficacy of Enterprise Education in the Creative Industries: A Canadian University Dubai Perspective. 1st International Conference on Management, Entrepreneurship and Social Sciences (ICMESS2023), Bathinda, India.
- Yasin, N. and Nair, G. (February 2023) Entrepreneurship Education: A Canadian University Dubai Perspective, McGill-UAEU Research Seminar Series, The Nexus of the Digital Economy and International Entrepreneurship, United Arab Emirates University, Al-Ain, UAE
- Yasin, N. and Nair, G. Best Empirical Research Award, “Am I also an entrepreneur? Determining the Efficacy of Enterprise Education in the Creative Industries: A Canadian University Dubai Perspective. 1st International Conference on Management, Entrepreneurship and Social Sciences (ICMESS2023)