You are invited to attend an upcoming ENT 242 Guest Speakers Session focused on experiential entrepreneurship and customer insights for your start-up.
ENT 242 Guest Speakers Session | Thursday, June 18, 2026 | 2:00 PM – 4:00 PM | Online
Click here to join the meeting
This session will explore the importance of customer insights in entrepreneurship and venture development, providing students with practical perspectives on understanding customer needs, identifying market opportunities, and building successful businesses.
The session will feature accomplished entrepreneurs from the UAE business community, including Dr. Mania Merrikhi, Founder and CEO of Tea by M, and Ms. Eman Aldajah, Founder and CEO of Jawaher Education.
Drawing on their entrepreneurial journeys and industry experience, the speakers will share valuable insights into business creation, customer engagement, leadership, innovation, and growth. The session will also provide students with the opportunity to engage directly with the speakers through interactive Q&A discussions.
This engaging learning experience supports the practical objectives of the ENT 242 course by connecting classroom learning with real-world entrepreneurial practice and industry expertise.
Don't miss this opportunity to gain firsthand insights from successful entrepreneurs and strengthen your understanding of customer-centred entrepreneurship.