Thursday, November 4, 2021: First year Creative Industries students at Canadian University Dubai (CUD) are working with Medy Navani, CEO of Design Haus Medy, on a project that explores the sensory experience of space and focuses on the development of research and sales skills.
Design Haus Medy (DHM) is an award-winning architecture and interior design practice based in Dubai, United Arab Emirates that works internationally on commissions including boutique hotels and restaurants, retail spaces, and luxury residential.
Chloe Bennett, Head of Creative Industries, Canadian University Dubai, said: “This project gives our students the opportunity to explore architectural psychology, the science of human experience and behavior, in the context of the space design and how it is influenced by humankind.”
The spaces in which we learn, live, work, play, transit, shop, and experience all affect our psychology in various ways. They have the power to invoke emotion- motivate, inspire, comfort, excite, calm, connect, delight, frighten, frustrate, or drain us intellectually, emotionally and physically. Memories, behavior, thoughts, and feelings are all shaped by the places we inhabit. Light, colour, scent, texture, sound, temperature, form, space, volume, scale, and views all come together to create a unique energy particular to a place that creates our experience in both interior and exterior spaces.
Chloe continued: “Students are encouraged to research these themes, then experiment with them and pitch several design considerations to a professional panel of judges at the end of the semester. The Creative Industries need entrepreneurial, versatile, innovative, business-minded thinkers. This project will help them build the skills they need to be successful.”
The Creative Industries program at Canadian University Dubai blends a variety of creative fields together in one degree, including leadership for media business, interior design, and communications. It offers a unique set of practical learning opportunities, incorporating creative entrepreneurship, industry internship, and the chance to spend two years in Canada.
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