Bachelor of Arts in Creative Industries

Bachelor of Arts degree program
4 Years (8 Semesters)
126 Credit Hours
Fall, Spring and Summer Semesters

Welcome to the Faculty of Communication and Design (FCAD) at Canadian University Dubai.

FCAD Dubai is home to the Bachelor of Arts in Creative Industries (BACI), the first business and creative leadership program of its kind in the UAE. The BACI program is a four-year degree established in collaboration with Ryerson University’s Faculty of Communication and Design, which has been central to the evolution of Canada’s cultural industries for over 70 years.

This unique interdisciplinary program blends a variety of creative fields together in one degree, including leadership for media business, fashion, interior design and communications. It offers a unique set of practical learning opportunities, incorporating creative entrepreneurship, industry internship, and the chance to spend 2 years in Canada.

Our BACI program is adapted from the prestigious Bachelor of Arts in Creative Industries program at Ryerson University's leading Faculty of Communication and Design (FCAD) in Toronto, Canada. The degree will give you the skills needed to be successful in the creative workplace, including entrepreneurship and management, leadership, communication, digital literacy and strategic thinking.

What are the Creative Industries?

Spanning a wealth of fields including design, fashion, TV and Radio, advertising, and media, the Creative Industries generate $2,250 billion in revenues (10% of world GDP) and 30 million jobs worldwide, according to UNESCO.

The UAE has long focused on expanding its creative, cultural and arts industries, from investing in dedicated spaces such as Dubai Design District and the Media, Studio and Festival cities, to building branches of the Louvre and attracting top talents in fashion, music, and performance for exhibitions and concerts. As the UAE’s arts and culture scene grows at an exponential rate, there is no better time to embark upon our Bachelor of Arts in Creative Industries.

Who is the program for?

The program is for any student who wants to become a business leader with the capacity to transform creative ideas into commercial products and services. It will help you to develop a broad understanding of possible career paths within the diverse spheres of the Creative Industries and will give you a solid foundation in new business concepts and practices applicable to creative production. The BACI program is flexible and designed to accelerate your entrepreneurial spirit, give you global experience, and an advantage with employers in your chosen concentration.

Program overview

The Bachelor of Arts in Creative Industries is a four-year degree that blends the fundamentals of a business program with courses in fashion, media, design and communication, to help students become the creative leaders of tomorrow. Adapted from the prestigious Creative Industries program at Ryerson University’s FCAD in Toronto, the CUD BACI program will give you the skills in leadership, communication, digital literacy and strategic thinking needed to be successful in a creative business context.

Typically, businesses in the Creative Industries are distinguished by the polarization between “suits” and “creatives” – between creative practitioners and those who manage and commercialize the creative process. Our goal is to bridge this divide through an academic program that provides opportunities that enable you to explore and understand the industry as both creative process and commercial activity.

Concentrations

This flexible and innovative program offers you the ability to select two industries to explore in more detail. You will learn to help shape and lead the UAE’s creative sectors by selecting concentrations in:

  • Fashion
  • Interior Design
  • Media Business
  • Communication Studies
  • New modules will be offered in this program in the coming years.

Program Benefits

As part of this degree program you will benefit from a unique set of experiential learning opportunities:

  • The Creative Zone

As a First in the Middle East, CUD will be introducing a new learning incubator to give students the opportunity to incubate ideas and work with industry partners to find solutions to real-world challenges in the Creative Industries. The Creative Zone will be at the heart of all FCAD programs at CUD, with courses linking to the Zone through curricular projects and students incubating creative business ideas through extracurricular activities.

  • Study in Toronto, Canada

CUD’s BACI offers successful students an opportunity to take their studies abroad during the second and third years of the program, by facilitating a transfer to Ryerson University’s Creative Industries program. This unique 1+2+1 structure will give up to 20 high performing students (per year) the chance to experience and participate in one of Ryerson’s 10 renowned creative learning zones for a one-of-a-kind experiential learning opportunity. For two years, students will have the opportunity to experience creative culture and business practices in Canada, together with Ryerson’s FCAD students.

  • The Internship

As a student of the BACI program you will take part in an internship consisting of 240 hours of work, designed to give you first-hand experience in a creative enterprise environment. You’ll discover how the enterprise operates, how creative work is supported through management practices, how technology impacts creative and business functions, and more.

CUD’s career center will offer support to help students arrange a placement with suitable companies. The internship will take place at the beginning of year four and will prepare students for their capstone projects in the final year. The best part: you will develop skills and make connections in top creative enterprises that could lead to job opportunities after graduation.

Graduate careers

This Creative Industries need entrepreneurial, versatile, innovative, business-minded thinkers at the helm to work with artists, producers and creators, to help them find audiences and customers for their creative work.

Graduates of this program will have the requisite skills and knowledge to obtain employment and become leaders in this expanding economic sector in the UAE and beyond, in occupations such as:

  • Television executives​ who will develop the next hit show, boosting ratings for the network.
  • Music industry executives who will shape the future of popular culture.
  • Fashion marketers​ who will create the stories around new labels and lines.
  • Media buyers​ who will find the best way to share their client’s marketing message.
  • Advertising and communications specialists ​who will create growth within brands and products.
  • Policy makers who will foster processes and inform decisions that strengthen arts and culture.
  • Entrepreneurs​ who will turn their spark of an idea into a viable business and limitless other creative business endeavours.

Here are some examples of the roles and organizations that graduates of the Canadian Creative Industries program have entered:

  • Account Executive, McCann Canada
  • Analytics Insights Consultant, Telus Digital
  • Sales Associate, Adidas
  • Junior Graphic Designer, Stockland
  • Junior Project Manager, Secret Location
  • Coordinator, Live Entertainment & Event Marketing, Maple Leaf Sports and Entertainment
  • Creative Media Influencer, Zumel & Co
  • Creative Strategist, Stackadapt
  • Further Education: Master in Design Studies, Harvard Graduate School of Design

Types of Roles: Product Development, Event Management, Advertising Design, Small Business Development, Brand Strategy & Design, Photography, Live Entertainment.

Organizations: Apple, Bell Media, Bruce Mau Design, McCann Canada, Rogers Media, Ubisoft.

Admission Requirements

Applicants to the BACI program require a High School Certificate with a minimum of 75% or its equivalent.

This minimum score may be lowered to 70% for applicants that have a good portfolio related to creative industries.

A TOEFL score of 550 is required, or its IELTS equivalent of 5.5.

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours

General Education Courses

15 3 18

CRI Department Courses

63 9 72

Modules
(two to be selected)

Interior Design 15 3 18
Media Business 15 3 18
Fashion 15 3 18
Communication Studies 15 3 18

Total

126

University Requirements

University Requirements are 18 credits, out of which 15 credits are Compulsory Courses. These requirements are:

Course Code Subject Title Prerequisites Credit Hours
LNG 171 English I None 3
GED 110E Modern Art Appreciation None 3
GED 198 Islamic Culture None 3
MTH 195 Applied Statistics None 3
GED 132 Science and Technology in Society None 3

Students should select one course (3 credits) from the following pool:

GED 199 UAE Society None 3
GED 196 Communication Skills in Arabic 1 None 3
GED 111 Music Appreciation and Communication None 3
GED 205E Psychology in Every Day Life LNG-171 3
GED 140 Fundamentals of Innovation and Entrepreneurship None 3

CRI Department Core Courses (21 courses required /63 credit hours)

No Code Course Name Prerequisites Credit Hours
           
1 ACC 340 Financial Management BSM-200 3
2 BSM 100 The New Business: From Idea to Reality None 3
3 BSM 200 The Growing Business: Breaking Even BSM-100 3
4 BSM 300 The Mature Business BSM-200 3
5 CMN 210 Text, Image & Sound None 3
6 CMN 279 Introduction to Professional Communication None 3
7 CMN 313 Organizational problem Solving/ Report Writing CMN-210 3
8 CMN 448 Introduction to Visual Communication CMN-210 3
9 CRI 100 Creative Industries Overview None 3
10 CRI 200 IP Issues in the Digital Age CRI-100 3
11 CRI 300 Digital Design Studio CRI-200 3
12 CRI 301 The Creative Process CRI-200 3
13 CRI 400 Entrepreneurship in Creative Industries CRI-200 3
14 CRI 402 HR in Creative Industries CRI-301, BSM-300 3
15 CRI 403 Creative Industries Research Methodology CRI-301 3
16 CRI 404 Managing Creative Enterprises CRI-400, CRI-402, CRI-403 3
17 CRI 405 Studies in Creative Collaboration CRI-402 3
18 CRI 406 Global Licensing/Distribution Agreements none 3
19 CRI 475 Internship (240 hrs) Completion of 90 credit hours and 2.0 CGPA or higher 3
20 EBU 200 E-Business Fundamentals None 3
21 PLX 111 Imagining the Creative City None 3

List of CRI Department Electives Courses

Students will complete 3 courses (9 credit hours) from the following list of courses:

No Code Course Name Prerequisites Credit Hours
1 CMN 305 Strategic Public Relation None 3
2 CRI 340 Global Entertainment Marketplace None 3
3 CRI 430 Canadian Media/Entertainment Industries None 3
4 FSN 132 History of Art 1 None 3
5 FSN 203 History of Design None 3
6 RTA 101 Introduction to Media Theory and Practice None 3
7 RTA 427 Business of Music 1 None 3
8 IDF 200 Introduction to the World of Design None 3
9 MKT 330 Digital Luxury None 3

List of courses of the 4 Modules/Concentrations

Module/Concentration Interior Design

Students should complete the following 5 compulsory courses (15 credit hours):

No Code Course Name Prerequisites Credit Hours
1 IDF 309 Sustainable Design None 3
2 IDF 100 Elements and Principles of Design None 3
3 IDF 250 Contemporary Art and Design None 3
4 IDF 301 Leaping Fences: New Directions in Design IDF-100, IDF-200, and IDF-250 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

Students should complete one of the following elective courses (3 credit hours):

No Code Course Name Prerequisites Credit Hours
1 DES 121 Design Theory None 3
2 DES 221 History of Architecture and Design None 3
3 IDF 300 Strategic Thinking and the Deep Dive IDF-100, IDF-200, and IDF-250 4

Module/Concentration Media Business

Students should complete the following 5 compulsory courses (15 credit hours):

No Code Course Name Prerequisites Credit Hours
1 RTA 315 Business of Creative Media None 3
2 RTA 402 Social Media None 3
3 RTA 408 Business of Producing 1 None 3
4 RTA 418 Ethics in Media None 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

Students should complete one of the following elective courses (3 credit hours):

No Code Course Name Prerequisites Credit Hours
1 CRI 350 Art and Business of Gaming None 3
2 CRI 420 Media Regulation and Communication Policy None 3
3 RTA 404 Advanced Media Management None 3
4 RTA 415 Legal Issues in Media None 3
5 RTA 488 International Media Storytelling None 3

Module/Concentration Fashion Industry

Students should complete the following 5 compulsory courses (15 credit hours):

No Code Course Name Prerequisites Credit Hours
1 FSN 101 Textiles None 3
2 FSN 199 Fashion: The Industry None 3
3 FSN 200 Fashion Studio None 3
4 FSN 223 Fashion Concepts and Theory None 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

Students should complete one of the following elective courses (3 credit hours):

No Code Course Name Prerequisites Credit Hours
1 FSN 400 Fashion in International Markets FSN-223, FSN-199  
2 MKT 300 Fashion Marketing None 3
3 MKT 420 Luxury Brand Management MKT-330 3

Module/Concentration Communication Studies

Students should complete the following 5 compulsory courses (15 credit hours):

No Code Course Name Prerequisites Credit Hours
1 CMN 211 Language and Power CMN 210 3
2 RTA 402 Social Media None 3
3 CMN 269 Countercultural Communication CMN 211 3
4 CMN 470 Risk and Crisis Communication RTA-402 3
5 CRI 461 Big Night Project Completion of 90 credit hours 3

Students should complete one of the following elective courses (3 credit hours):

No Code Course Name Prerequisites Credit Hours
1 CMN 402 Theorizing Communication None 3
2 CMN 450 Participatory Media Communication None 3
3 NNS 325 The Business of Journalism None 3
4 IDF 300 Strategic Thinking and the Deep Dive IDF-100, IDF-200, and IDF-250 4

Core Courses

No Code Course Name
1 ACC 340 Financial Management
2 BSM 100 The New Business: From Idea to Reality
3 BSM 200 The Growing Business: Breaking Even
4 BSM 300 The Mature Business
5 CMN 210 Text, Image & Sound
6 CMN 279 Introduction to Professional Communication
7 CMN 313 Organizational problem Solving/ Report Writing
8 CMN 448 Introduction to Visual Communication
9 CRI 100 Creative Industries Overview
10 CRI 200 IP Issues in the Digital Age
11 CRI 300 Digital Design Studio
12 CRI 301 The Creative Process
13 CRI 400 Entrepreneurship in Creative Industries
14 CRI 402 HR in Creative Industries
15 CRI 403 Creative Industries Research Methodology
16 CRI 404 Managing Creative Enterprises
17 CRI 405 Studies in Creative Collaboration
18 CRI 406 Global Licensing/Distribution Agreements
19 CRI 475 Internship (240 hrs)
20 EBU 200 Introduction to E-Business
21 PLX 111 Imagining the Creative City