Program Overview
The Bachelor of Business Administration in Business Analytics (BBABA) program equips students with the knowledge and analytical capabilities required to transform data into meaningful insights that inform strategic business decisions. The program combines fundamental business disciplines with modern analytical approaches, enabling students to understand and evaluate complex business data. Through this integration, graduates develop the ability to identify patterns, interpret trends, and support evidence-based decision-making in dynamic organizational environments.
The curriculum blends theoretical foundations with practical applications, allowing students to gain hands-on experience in data collection, analysis, and interpretation. Students learn how to apply analytical techniques to enhance organizational performance and improve operational efficiency. In addition, the program cultivates strong critical thinking and problem-solving abilities essential for addressing contemporary business challenges.
Benefits
- Specialized Knowledge in Business Analytics: Students develop a strong foundation in core business disciplines together with specialized competencies in data analysis, business intelligence, database systems, programming for analytics, and visualization.
- Evidence-Based Decision Making: The program prepares students to transform business data into meaningful insights that support strategic and operational decision-making in dynamic organizational settings.
- Hands-On and Applied Learning: The curriculum blends theoretical foundations with practical applications, allowing students to gain hands-on experience in data collection, analysis, interpretation, and professional analytics practice through internships and consulting-oriented work.
- Ethics, Governance, and Digital Transformation Focus: Students are trained to address legal, ethical, privacy, and governance issues in analytics projects while also engaging with digital transformation themes relevant to contemporary organizations.
- Career and Graduate Study Readiness: The program prepares students for employment across sectors such as finance, consulting, technology, retail, healthcare, and government, while also offering a strong foundation for advanced studies in business analytics and data science.
Career Opportunities
As graduates of the Bachelor of Business Administration in Business Analytics program, students may pursue career opportunities such as:
- Business Analyst
- Data Analyst
- Market Research Analyst
- Operations Analyst
- Business Intelligence Analyst
- Analytics Consultant
- Data-Driven Decision Support Specialist
These pathways are drawn from the document's stated career areas in business analytics, data analysis, market research, operations analysis, financial analytics, and business intelligence across multiple industries.
The BBABA is accredited by the Ministry of Higher Education and Scientific Research (MoHESR) and satisfies the NQF 2024 Level 6 descriptor mapping.
The program has six goals, as follows:
Goal 1: Foster graduates' comprehensive knowledge of core business disciplines to support effective decision-making in modern business environments.
Goal 2: Develop graduates' advanced understanding of specialized knowledge within the selected field of specialization.
Goal 3: Strengthen graduates' communication and digital competencies to effectively engage diverse audiences and manage projects using modern information and communication technologies.
Goal 4: Enhance graduates' professional and managerial competencies required for effective performance and success in the chosen field of specialization.
Goal 5: Develop graduates' ability to effectively perform individual and team responsibilities through appropriate approaches and collaborative practices.
Goal 6: Cultivate graduates' capacity to engage with emerging methodologies and confidently apply new knowledge and skills in professional contexts.
Upon successful completion of the program, the student will be able to:
PLO 1: Demonstrate knowledge of principles and theories related to accounting and finance, human resource management, marketing, e-business, international business, and other fields, and their application to business contexts.
PLO 2: Communicate effectively, orally and in writing, to demonstrate successful business management skills.
PLO 3: Analyze data using quantitative and qualitative methods for decision-making.
PLO 4: Function effectively as a member or leader of a team and engage in activities that align with professional and societal norms, regulations, and ethical values.
PLO 5: Engage in lifelong learning and acquire new knowledge and skills with an attitude conducive to professional development and growth.
PLO 6: Demonstrate understanding of the global dimensions of business, including markets, cultures, policies, and regulations.
PLO 7: Apply specialized Business Analytics principles and theories within national and global business contexts to develop effective and entrepreneurial strategies that support competitive advantage.
PLO 8: Analyze Business Analytics problems and develop innovative and sustainable solutions.
PLO 9: Implement the principles of privacy, ethics, and governance in Business Analytics projects.
PLO 10: Deploy gained knowledge and acquired skills to manage and coordinate specialized tasks in Business Analytics for different organizational contexts.
The Bachelor of Business Administration in Business Analytics program is offered in a full-time study mode and is normally completed in eight semesters over four academic years. The maximum duration for completion is eight academic years.
The BBABA degree shall be awarded to a student upon completing the following requirements:
- Successful completion of 123 credit hours.
- Achievement of a CGPA of no less than 2.0 on a 4.0 scale.
- Completion of at least 50% of the credits at CUD.
- Completion of the internship and Business Consulting Project at CUD.
Program Structure
| Requirements | Compulsory
Credit Hours |
|---|---|
| University Requirements Courses | 27 Cr. Hrs. |
| Core Courses | 66 Cr. Hrs. |
| Major Courses | 30 Cr. Hrs. |
| Total | 123 Cr. Hrs. |
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
Compulsory Courses | 21 | |||
| LNG | 171 | English I | None | 3 |
| LNG | 172 | English II | LNG 171 | 3 |
| GED | 102 | AI in Modern Life | None | 3 |
| GED | 190 | Emirati Studies | None | 3 |
| GED | 255 | Critical Thinking and Problem Solving | LNG 172 | 3 |
| ENT | 141 | Fundamentals of Innovation and Entrepreneurship 1 | None | 2 |
| ENT | 142 | Fundamentals of Innovation and Entrepreneurship 2 | ENT 141 | 1 |
| MTH | 196 | Mathematics for Business | None | 3 |
Elective (Humanities - 06 Credits): Students are required to select two courses from the following: | ||||
| BIO | 102 | Biology I | None | 3 |
| SHS | 103 | Chemistry | None | 3 |
| ENV | 201 | Principles of Environmental Science | None | 3 |
| GED | 103 | Head Anatomy Sculpture | None | 3 |
| GED | 106 | Smart Decisions: Data Literacy and Visualization | None | 3 |
| GED | 110 | Modern Art Appreciation | None | 3 |
| GED | 111 | Music Appreciation and Communication | None | 3 |
| GED | 112 | Using Positive Psychology at Work | LNG 172 | 3 |
| GED | 125 | Ecosystems and Human Health | None | 3 |
| GED | 132 | Science and Technology in Society | None | 3 |
| GED | 191 | Islamic Studies | None | 3 |
| GED | 196 | Communication Skills in Arabic 1 | None | 3 |
| GED | 205 | Psychology in Everyday Life | LNG 172 | 3 |
| GED | 272 | Fundamentals of Public Speaking | LNG 172 | 3 |
| GED | 324 | Ethical Reasoning for Today’s World | LNG 172 | 3 |
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
Compulsory Courses | 66 | |||
| ACT | 112 | Principles of Accounting I | None | 3 |
| ACT | 212 | Principles of Accounting II | ACT 112 | 3 |
| ACT | 250 | Fundamentals of Taxation | ACT 112 | 3 |
| ECO | 221 | Principles of Microeconomics | None | 3 |
| ECO | 222 | Principles of Macroeconomics | None | 3 |
| ENT | 241 | Entrepreneurship 1 | ENT 142 | 2 |
| ENT | 242 | Entrepreneurship 2 | ENT 241 | 1 |
| FIN | 202 | Principles of Finance | ACT 112 | 3 |
| HRM | 210 | Human Resource Management | MGT 202 | 3 |
| MGT | 202 | Principles of Management | None | 3 |
| MGT | 210 | Business Report Writing | LNG 172 | 3 |
| MGT | 220 | Organizational Behavior | None | 3 |
| MGT | 231 | Legal Environment of Business | LNG 172, MGT 202 | 3 |
| MKT | 201 | Principles of Marketing | LNG 171 | 3 |
| QBA | 201 | Business Statistics | MTH 196 or equivalent | 3 |
| INB | 360 | International Business | MGT 202 | 3 |
| MGT | 301 | Introduction to Business Analytics | QBA 201 | 3 |
| MGT | 302 | Business Research Methodologies | MGT 301 | 3 |
| MGT | 361 | Operations Management | MGT 202, MGT 301 | 3 |
| SWS | 351 | Management Information Systems | GED 102 | 3 |
| MGT | 404 | Business Ethics and Social Responsibility | MGT 231 | 3 |
| MGT | 470 | Strategic Management | HRM 210, ECO 221, ECO 222, FIN 202, MKT 201, MGT 361, and 90 Cr. Hrs. | 3 |
Electives Courses (03 Credits): Students are required to select one course from the following courses | ||||
| EBU | 200 | e-Business Fundamentals* | None | 3 |
| FIN | 322 | Financial Markets and Institutions | ECO 222, FIN 202 | 3 |
| MKT | 301 | Digital Marketing** | MKT 201 | 3 |
| INB | 425 | Cross Cultural Communication and Management*** | MGT 202 | 3 |
| MGT | 430 | Change Management | HRM 210, MGT 220 | 3 |
* This course is not for the e-Business Major.** This course is not for the Marketing Major.*** This course is not for the International Business Major. | ||||
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
Compulsory Courses | 24 | |||
| BAN | 205 | Business Intelligence | None | 3 |
| EBU | 210 | Introduction to Database Systems | EBU 200 | 3 |
| BAN | 300 | Data Management and Visualization | EBU 210 | 3 |
| BAN | 305 | Programming for Data Analytics | BAN 205 | 3 |
| BAN | 310 | Ethical and legal issues in Business Analytics | MGT 231 | 3 |
| BAN | 400 | Internship in Business Analytics | 90 Credit Hours & CGPA ≥ 2.0 | 3 |
| BAN | 450 | Business Consulting Project in Business Analytics | BAN 305 | 3 |
| FIN | 329 | Financial Technology | BAN 205 | 3 |
Elective Courses (06 Credits): Students are required to select two courses from the following courses | ||||
| BAN | 320 | Knowledge Management | None | 3 |
| BAN | 330 | Digital Transformation | None | 3 |
| BAN | 340 | Prompt Engineering for Business and Data Analytics | BAN 305 | 3 |
| BAN | 490 | Selected Topics in Business Analytics | BAN 205 | 3 |