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Bachelor of Business Administration Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer Semesters

Program overview

Do you want to discover how to optimize the application of information and communication technology to increase business competitiveness? As a student of the Bachelor of Business Administration in e-Business program you will explore distinct areas in business and information technology to provide you with the knowledge and skills to optimize e-technologies in planning and implementing enterprise-wide solutions. Such technologies can address a range of business challenges and transform operational effectiveness across marketing and sales, production, logistics, purchasing and accounting, and address dynamic customer and vendor needs, whilst promoting competitive advantage.

The program combines fundamental business courses with specialized courses in e-Business and technology. You will learn to develop and apply new technology and processes to minimize cost and maximize profits. E-Business courses include disciplines such as computer networks, web application development, operations planning, database development and e-marketing. The program also includes business courses in basic accounting, economics, purchasing, human resources and customer service, to teach students how to effectively manage a business and its many departments.

What CUD can offer you

You will have access to CUD’s unique business simulation laboratory, where you will have the opportunity to apply your theoretical learning through an Enterprise Resource Planning (ERP) application system such as SAP. This will give you an authentic insight into business processes that will provide you with a head start when pursuing employment upon graduation. As an e-Business student at CUD you will have the opportunity to undertake an internship, to gain real-world experience and the chance to create real business contacts.

In the rapidly evolving technological environment, business is going beyond traditional static websites, creating a growing need to harness online intelligent enterprise-wide information systems, supported by smart mobile technology. As an e-Business graduate from CUD, you will be equipped with the best practices for conducting e-Business and online business. Furthermore, you will have the skills and experience needed to succeed in e-Business and online business as a practitioner, manager, leader or entrepreneur.

Graduate careers

With the business and project management experience gained through the e-Business program, graduates can qualify for entry-level management roles, or positions higher than many other entry-level jobs. The e-Business program leads to opportunities in a wide range of industries, from government and public service, to food, finance, pharmaceuticals and more. As a graduate, you will be qualified for many positions, including, though not limited to:

  • Business Analysis
  • Business Transformation
  • E-supply Chain Management
  • Global Supply Chain Management
  • Inventory Management
  • Manufacturing Management
  • Procurement
  • Project Management
  • Quality Assurance

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Credit Hours
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 24 6 30
Total 105 18 123

Concentration Requirements [30 Credits]

Course Code Course Title Prerequisite Credit Hours

Compulsory Courses (24 Credits)

EBU 200 e-Business Fundamentals None 3
EBU 307 Systems Analysis and Business Process Integrations SWS 351 3
EBU 318 e-Business Web Technologies EBU 200 3
MKT 340 e-Marketing MKT 201 3
EBU 350 e-Business Technology Solutions EBU 318 3
BUS 400 Internship 90 Credit Hours & CGPA ≥ 2.0 3
EBU 406 e-Business Project Management MGT 361, SWS 351 3
EBU 450 e-Business Consulting Project Final Semester 3

Elective Courses (06 Credits): Students are required to Select Two Courses from the following courses

EBU 250 Digital Entrepreneurship EBU 200 3
MKT 360 Customer Relationship Management MKT 201 3
SCM 310 Supply Chain Management QBA 341, MGT 361 3
EBU 490 Special Topics in e-Business Complete 102 Credit Hours 3