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Bachelor of Business Administration Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer Semesters

Program Overview

The Bachelor of Business Administration in e-Business is a comprehensive program designed to equip students with the essential skills and knowledge to thrive in the digital business landscape. Students will gain hands-on experience in digital strategies, online business models, and emerging technologies shaping modern business operations. This program blends core business principles with specialized courses in e-business fundamentals, digital marketing, and business analytics.

In our rapidly evolving technological world, businesses are going beyond traditional static websites and creating a growing need to harness intelligent online enterprise-wide information systems. Such technologies can transform operational effectiveness across all internal functional areas (marketing and sales, production, logistics, purchasing, and accounting) and address dynamic customer and vendor needs while promoting a competitive advantage. Students in the BBA in e-Business program will learn how these technologies address business needs.

Benefits

Graduates of the BBA in e-Business program will be well-equipped to navigate the rapidly changing digital business landscape and contribute to the success of both traditional and online businesses by leveraging their technical, analytical, and strategic skills.

The program fosters an interactive learning environment by combining theoretical knowledge and practical applications. It prepares students to implement industry best practices and improve their job prospects after graduation.

Career Opportunities

The broad use of e-business concepts across various organizations creates career opportunities within multinational corporations, governments and agencies, and private companies. The BBA in e-Business program prepares students for careers leading to a range of senior positions, such as:

  • Social Media Analyst
  • Online Market Researcher
  • Business Data Analyst
  • Business Process Engineer
  • ERP Specialist / CRM & SCM Officers
  • e-Business Consultant
  • e-Business Project Manager
  • e-Business Entrepreneur

Program Structure

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
University Requirements (GE Courses) 21 06 27
Program Core Requirements 63 03 66
Program Major Requirements 24 06 30
Total 108 15 123

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses (21 Credits)
LNG 171-2 English I None 3
LNG 172-2 English II LNG171-2 3
GED 101 Applications of Computer Software None 3
GED 190 Emirati Studies None 3
GED 255 Critical Thinking and Problem Solving LNG172-2 3
ENT 141 Fundamentals of Innovation, Entrepreneurship 1 None 2
ENT 142 Fundamentals of Innovation, Entrepreneurship 2 ENT 141 1
MTH 196 Mathematics for Business None 3
Elective Courses: (06 Credits) Students are required to select Two courses from the following courses
BIO 102 Biology I None 3
SHS 103 Chemistry None 3
ENV 201 Principles of Environmental Science None 3
GED 110 Modern Art Appreciation None 3
GED 111 Music Appreciation and Communication None 3
GED 112 Using Positive Psychology at Work LNG172-2 3
GED 125 Ecosystems and Human Health None 3
GED 132 Science and Technology in Society None 3
GED 196 Communication skills in Arabic None 3
GED 191 Islamic Studies None 3
GED 205 Psychology in Everyday Life LNG172-2 3
GED 272 Fundamentals of Public Speaking LNG172-2 3
GED 324 Ethical Reasoning for Today’s World LNG172-2 3

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses 63 Credits (Common to All Majors)
ACT 112 Principles of Accounting I None 3
ACT 212 Principles of Accounting II ACT 112 3
ACT 250 Fundamentals of Taxation ACT 112 3
ECO 221 Principles of Microeconomics None 3
ECO 222 Principles of Macroeconomics None 3
ENT 241 Entrepreneurship 1 ENT 142 2
ENT 242 Entrepreneurship 2 ENT 241 1
FIN 202 Principles of Finance ACT 112 3
HRM 210 Human Resource Management MGT 202 3
MGT 202 Principles of Management None 3
MGT 210 Business Report Writing LNG172-2 3
MGT 220 Organizational Behavior HRM 210 3
MGT 231 Legal Environment of Business LNG172-, MGT 202 3
MKT 201 Principles of Marketing LNG171-2 3
QBA 201 Business Statistics MTH 196 or equivalent 3
INB 360 International Business MGT 202 3
MGT 301 Introduction to Business Analytics QBA 201 3
MGT 302 Business Research Methodologies MGT 301 3
MGT 361 Operations Management MGT 202, MGT 301 3
SWS 351 Management Information Systems GED 101 3
MGT 404 Business Ethics and Social Responsibility MGT 231 3
MGT 470 Strategic Management HRM 210, ECO 221, ECO 222, FIN 202, MKT 201, MGT 361, and 90 Cr. Hrs. 3
Electives Courses (03 Credits): Students are required to select One course from the following courses
EBU 200 e-Business Fundamentals* None 3
FIN 322 Financial Markets and Institutions ECO 222, FIN 202 3
MKT 301 Digital Marketing** MKT 201 3
INB 425 Cross Cultural Communication and Management*** MGT 202 3
MGT 430 Change Management HRM 210, MGT 220 3
* This course is not for the e-Business Major.
** This course is not for the Marketing Major.
*** This course is not for the International Business Major.

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses (24 Credits)
EBU 200 e-Business Fundamentals None 3
EBU 210 Introduction to Database Systems EBU 200 3
EBU 300 Information Security EBU 200 3
EBU 301 Systems Analysis and Design SWS 351 3
EBU 303 e-Business Web Technologies EBU 210 3
EBU 401 Internship in e-Business 90 Credit Hours & CGPA ≥ 2.0 3
EBU 406 e-Business Project Management MGT 361, SWS 351 3
EBU 450 e-Business Consulting Project Final Semester 3
Elective Courses (06 Credits): Students are required to select Two courses from the following courses
EBU 250 Digital Entrepreneurship EBU 200 3
SCM 310 Supply Chain Management MGT 301, MGT 361 3
EBU 490 Special Topics in e-Business Complete 102 Credit Hours 3
EBU 495 Operations and Supply Chain Information Technology SWS 351 3