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Bachelor of Business Administration Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer Semesters

Program overview

Do you want to discover how to optimize the application of information and communication technology to increase business competitiveness? As a student of the Bachelor of Business Administration in e-Business program you will explore distinct areas in business and information technology to provide you with the knowledge and skills to optimize e-technologies in planning and implementing enterprise-wide solutions. Such technologies can address a range of business challenges and transform operational effectiveness across marketing and sales, production, logistics, purchasing and accounting, and address dynamic customer and vendor needs, whilst promoting competitive advantage.

The program combines fundamental business courses with specialized courses in e-Business and technology. You will learn to develop and apply new technology and processes to minimize cost and maximize profits. E-Business courses include disciplines such as computer networks, web application development, operations planning, database development and e-marketing. The program also includes business courses in basic accounting, economics, purchasing, human resources and customer service, to teach students how to effectively manage a business and its many departments.

What CUD can offer you

You will have access to CUD’s unique business simulation laboratory, where you will have the opportunity to apply your theoretical learning through an Enterprise Resource Planning (ERP) application system such as SAP. This will give you an authentic insight into business processes that will provide you with a head start when pursuing employment upon graduation. As an e-Business student at CUD you will have the opportunity to undertake an internship, to gain real-world experience and the chance to create real business contacts.

In the rapidly evolving technological environment, business is going beyond traditional static websites, creating a growing need to harness online intelligent enterprise-wide information systems, supported by smart mobile technology. As an e-Business graduate from CUD, you will be equipped with the best practices for conducting e-Business and online business. Furthermore, you will have the skills and experience needed to succeed in e-Business and online business as a practitioner, manager, leader or entrepreneur.

Graduate careers

With the business and project management experience gained through the e-Business program, graduates can qualify for entry-level management roles, or positions higher than many other entry-level jobs. The e-Business program leads to opportunities in a wide range of industries, from government and public service, to food, finance, pharmaceuticals and more. As a graduate, you will be qualified for many positions, including, though not limited to:

  • Business Analysis
  • Business Transformation
  • E-supply Chain Management
  • Global Supply Chain Management
  • Inventory Management
  • Manufacturing Management
  • Procurement
  • Project Management
  • Quality Assurance

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Credit Hours
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 24 6 30
Total 105 18 123

Compulsory General Education Courses

Students must complete the 7GED compulsory courses listed in Table 2.3.1

Compulsory GED courses (8 courses)

Course Code Course Title Prerequisite Cr.H
LNG 171 English I None 3
LNG 172 English II LNG-171 3
MTH 196 Mathematics for Business None 3
GED 198E Islamic Culture None 3
GED 199E UAE Society None 3
GED 101E Applications of Computer Software None 3
ENT 141 Fundamentals in Innovation and Entrepreneurship 1 None 2
ENT 142 Fundamentals in Innovation and Entrepreneurship 2 ENT-141 1
Total 21

General Education Elective Courses (2 courses to be completed)

Students must complete 1 GED course from each of the following 2 baskets:

Science and Technology Courses

Each student must complete 1 course from the 5 courses of Table

List of Science and Technology Courses ( 1 Course is Required )
Course Code Course Title Prerequisite Cr.H
BIO 101 Biology I None 3
SHS 103 Chemistry None 3
GED 125E Ecosystems and Human Health - I None 3
ENV 201 Principles of Environmental Science None 3
GED 132E Science and Technology in Society None 3

Humanities (1 Course Required)

Each student must complete 1 course from the following 9 courses

List of humanities courses (1 course required)

Course Code Course Title Prerequisite Cr.H
GED 110E Modern Art Appreciation None 3
GED 196E GED 196E Communication Skills in Arabic 1 None 3
GED 111 Music Appreciation and Communication None 3
GED 112 Using Positive Psychology at Work LNG-172 3
GED 252E Critical Thinking LNG-172 3
GED 205E Psychology in Every Day Life LNG-172 3
GED 272E Fundamentals of Public Speaking LNG-172 3
GED 298E Special Topics in Western Culture LNG-172, GED-198E 3
GED 324E Ethical Reasoning for Today’s World LNG-172 3

Core Requirements

Course Code Course Title Prerequisite Credit Hours
ACT 112 Principles of Accounting I None 3
ACT 212 Principles of Accounting II ACT-112 3
MGT 202 Principles of Management None 3
ECO 222 Principles of Macroeconomics None 3
ECO 221 Principles of Microeconomics None 3
FIN 201 Managerial Finance ACT-112 3
HRM 210 Human Resource Management MGT-202 3
MGT 210 Business Report Writing LNG-172 3
MGT 231 Legal Environment of Business None 3
MGT 311 Business Research Methods QBA-341 3
MGT 320 Organizational Behavior HRM-210 3
MGT 361 Operations Management QBA-341, MGT-202 3
MGT 405 Business Ethics & Social Responsibility Complete 90 Cr.H 3


470 Strategic Management HRM-210, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361, +90 Cr.H 3
MKT 201 Principles of Marketing LNG-171 3
QBA 241 Quantitative Business Analysis None 3
QBA 341 Quantitative Approaches to Decision Making QBA-241 3
SWS 351 Management Information Systems GED-101E 3
INB 360 International Business MGT-202 3
ENT 241 Entrepreneurship I ENT-142 2
ENT 242 Entrepreneurship II ENT-241 1

Core Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Cr.H
FIN 325 Financial Markets and Institutions ECO-222 3
BUS 205 Social & Digital Media None 3
MGT 310 Tourism Management MGT-202 3
SPT 112 Introduction to Sport Management None 3

Major Requirements

Course Code Course Title Prerequisite Credit Hours
EBU 200 e-Business Fundamentals   3
EBU 318 e-Business Web Technologies EBU-200 3
MKT 340 e-Marketing MKT-201 3
EBU 406 e-Business Project Management MGT-361 & SWS-351 3
EBU 307 Systems Analysis & Business Process Integrations SWS-351 3
BUS 400 Internship 90 Credit + Min CGPA 2.0 3
EBU 450 e-Business Consulting Project Final Semester 3
EBU 350 e-Business Technology Solutions EBU-318 3

Major Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Credit Hours
MKT 360 Customer Relationship Management MKT 201 3
EBU 490 Special Topics in e-Business Complete 102 Cr.H 3
EBU 250 Digital Entrepreneurship EBU-200 3
SCM 310 Supply Chain Management QBA-341, MGT-361 3