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Bachelor of Business Administration Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer Semesters

Program Overview

Marketing is an essential function for every successful business. The key to marketing is to understand customers’ value expectations and develop a marketing plan that will exceed those expectations, at the right time, at the right place and at the right price. In today’s enormously competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the success of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve sustainable competitive advantage, and ultimately enhance financial performance.

The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, promotion, branding and e-marketing.

Benefits

As a graduate of Canadian University Dubai’s BBA in Marketing you will be equipped to contribute to the development and implementation of marketing strategies, analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to analyze the challenges of providing consumer and industrial goods and services to a wide variety of markets.

The program goes beyond the classroom to include real-world, hands-on, and international experience, and students are encouraged to explore marketing internships and study abroad opportunities that will prepare them for a number of career opportunities in marketing and related areas.

Career Opportunities

As a universal function across all sectors of business career opportunities in marketing exist in global corporations, government and international agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including:

  • Marketing and Sales Management
  • Advertising/Promotion and Direct Marketing
  • Brand and Product Management
  • Market Research Process
  • Public Relations Management
  • Customer Relationship Management
  • Social Media Marketing Management
  • Healthcare Marketing Management
  • Retail Marketing Management
  • Purchasing and Distribution Management

Program Structure

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
University Requirements (GE Courses) 21 06 27
Program Core Requirements 63 03 66
Program Major Requirements 24 06 30
Total 108 15 123

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses (21 Credits)
LNG 171-2 English I None 3
LNG 172-2 English II LNG171-2 3
GED 101 Applications of Computer Software None 3
GED 190 Emirati Studies None 3
GED 255 Critical Thinking and Problem Solving LNG172-2 3
ENT 141 Fundamentals of Innovation, Entrepreneurship 1 None 2
ENT 142 Fundamentals of Innovation, Entrepreneurship 2 ENT 141 1
MTH 196 Mathematics for Business None 3
Elective Courses: (06 Credits) Students are required to select Two courses from the following courses
BIO 102 Biology I None 3
SHS 103 Chemistry None 3
ENV 201 Principles of Environmental Science None 3
GED 110 Modern Art Appreciation None 3
GED 111 Music Appreciation and Communication None 3
GED 112 Using Positive Psychology at Work LNG172-2 3
GED 125 Ecosystems and Human Health None 3
GED 132 Science and Technology in Society None 3
GED 196 Communication skills in Arabic None 3
GED 191 Islamic Studies None 3
GED 205 Psychology in Everyday Life LNG172-2 3
GED 272 Fundamentals of Public Speaking LNG172-2 3
GED 324 Ethical Reasoning for Today’s World LNG172-2 3

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses 63 Credits (Common to All Majors)
ACT 112 Principles of Accounting I None 3
ACT 212 Principles of Accounting II ACT 112 3
ACT 250 Fundamentals of Taxation ACT 112 3
ECO 221 Principles of Microeconomics None 3
ECO 222 Principles of Macroeconomics None 3
ENT 241 Entrepreneurship 1 ENT 142 2
ENT 242 Entrepreneurship 2 ENT 241 1
FIN 202 Principles of Finance ACT 112 3
HRM 210 Human Resource Management MGT 202 3
MGT 202 Principles of Management None 3
MGT 210 Business Report Writing LNG172-2 3
MGT 220 Organizational Behavior HRM 210 3
MGT 231 Legal Environment of Business LNG172-, MGT 202 3
MKT 201 Principles of Marketing LNG171-2 3
QBA 201 Business Statistics MTH 196 or equivalent 3
INB 360 International Business MGT 202 3
MGT 301 Introduction to Business Analytics QBA 201 3
MGT 302 Business Research Methodologies MGT 301 3
MGT 361 Operations Management MGT 202, MGT 301 3
SWS 351 Management Information Systems GED 101 3
MGT 404 Business Ethics and Social Responsibility MGT 231 3
MGT 470 Strategic Management HRM 210, ECO 221, ECO 222, FIN 202, MKT 201, MGT 361, and 90 Cr. Hrs. 3
Electives Courses (03 Credits): Students are required to select One course from the following courses
EBU 200 e-Business Fundamentals* None 3
FIN 322 Financial Markets and Institutions ECO 222, FIN 202 3
MKT 301 Digital Marketing** MKT 201 3
INB 425 Cross Cultural Communication and Management*** MGT 202 3
MGT 430 Change Management HRM 210, MGT 220 3
* This course is not for the e-Business Major.
** This course is not for the Marketing Major.
*** This course is not for the International Business Major.

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses (24 Credits)
MKT 208 Consumer Behavior MKT 201 3
MKT 301 Digital Marketing MKT 201 3
MKT 306 Social Media Advertising MKT 201 3
MKT 320 Retailing MKT 201 3
MKT 401 Internship in Marketing 90 Credit Hours & CGPA ≥ 2.0 3
MKT 430 Marketing Research MKT 208, MGT 301 3
MKT 465 International Marketing MGT 361 3
MKT 466 Marketing Management MGT 220, MKT 430 3
Elective Courses (06 Credits): Students are required to select Two courses from the following courses
MKT 230 Professional Selling MKT 201 3
MKT 350 Luxury Marketing MKT 201 3
MKT 361 Services Marketing MKT 201 3
MKT 371 Brand Marketing MKT 201 3