Bachelor of Business Administration in Marketing

Program overview

Have you ever wondered why certain brands become so famous and others die so quickly? Are you eager to understand why consumers behave differently towards the same product? Have you ever asked yourself what constitutes a successful marketing strategy, or why some companies know so much about you while others lose you after one purchase?

If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance.

The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.

What CUD has to offer you

As a graduate of the CUD BBA in Marketing you will be equipped to contribute to the development and implementation of marketing strategies, to analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to investigate the challenges of providing consumer and industrial goods and services to a wide variety of markets.

The program goes beyond the classroom to include real-world, hands-on, and international experiences, where students are encouraged to explore marketing internships and study abroad opportunities that prepare them for a range of career opportunities in marketing and related fields.

Graduate careers

As a universal function across sectors of business, there are a plethora of career opportunities in marketing within national and international corporations, as well as government agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including, but not limited to the following:

• Sales and Marketing Management
• Advertising/Promotion and Direct Marketing
• Brand and Product Management: Brand Manager
• Market Research: Market Analyst
• Social Media Marketing
• Specialist Sector Marketing
• Retail Management
• Purchasing and Distribution Management
• Marketing Consultancy

Program Structure

Program Requirements

Concentration Requirements [30 Credits]