Bachelor of Business Administration in Marketing

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Bachelor’s degree program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer Semesters

Program overview

Have you ever wondered why certain brands become so famous and others die so quickly? Are you eager to understand why consumers behave differently towards the same product? Have you ever asked yourself what constitutes a successful marketing strategy, or why some companies know so much about you while others lose you after one purchase?

If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance.

The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.

What CUD has to offer you

As a graduate of the CUD BBA in Marketing you will be equipped to contribute to the development and implementation of marketing strategies, to analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to investigate the challenges of providing consumer and industrial goods and services to a wide variety of markets.

The program goes beyond the classroom to include real-world, hands-on, and international experiences, where students are encouraged to explore marketing internships and study abroad opportunities that prepare them for a range of career opportunities in marketing and related fields.

Graduate careers

As a universal function across sectors of business, there are a plethora of career opportunities in marketing within national and international corporations, as well as government agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including, but not limited to the following:

  • Sales and Marketing Management
  • Advertising/Promotion and Direct Marketing
  • Brand and Product Management: Brand Manager
  • Market Research: Market Analyst
  • Social Media Marketing
  • Specialist Sector Marketing
  • Retail Management
  • Purchasing and Distribution Management
  • Marketing Consultancy

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
University Requirement (UR) 21 6 27
Faculty Requirements (Core) (CR.H) 60 6 66
Concentration (Major) (MJ) 24 6 30
Total 105 18 123

Major Requirements

Course Code Course Title Prerequisite Credit Hours
MKT 208 Consumer Behavior MKT-201 3
MKT 310 Advertising & Promotion MKT-201 3
MKT 320 Retailing MKT-201 3
MKT 465 International Marketing MGT-361 3
MKT 340 E-Marketing MKT-201 3
MKT 430 Marketing Research MKT-208, QBA-341 3
BUS 400 Internship 90 Cr.H+ Min CGPA 2.0 3
MKT 469 Marketing Management MKT-430, MGT-320 3

Major Electives

*Students must complete 6 Cr.H (2 Courses)
Course Code Course Title Prerequisite Credit Hours
MKT 371 Brand Marketing MKT-201 3
MKT 230 Professional Selling MKT-208 3
MKT 350 Luxury Marketing MKT-201 3
MKT 364 Service Marketing MKT 208 3