Bachelor of Business Administration in Marketing

Program Overview

Marketing is an essential function for every successful business. The key to marketing is to understand customers’ value expectations and develop a marketing plan that will exceed those expectations, at the right time, at the right place and at the right price. In today’s enormously competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the success of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve sustainable competitive advantage, and ultimately enhance financial performance.

The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, promotion, branding and e-marketing.

Benefits

As a graduate of Canadian University Dubai’s BBA in Marketing you will be equipped to contribute to the development and implementation of marketing strategies, analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to analyze the challenges of providing consumer and industrial goods and services to a wide variety of markets.

The program goes beyond the classroom to include real-world, hands-on, and international experience, and students are encouraged to explore marketing internships and study abroad opportunities that will prepare them for a number of career opportunities in marketing and related areas.

Career Opportunities

As a universal function across all sectors of business career opportunities in marketing exist in global corporations, government and international agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including:

• Marketing and Sales Management
• Advertising/Promotion and Direct Marketing
• Brand and Product Management
• Market Research Process
• Public Relations Management
• Customer Relationship Management
• Social Media Marketing Management
• Healthcare Marketing Management
• Retail Marketing Management
• Purchasing and Distribution Management