Study Plan

Bachelor of Business Administration in Luxury Marketing

Swipe
Semester Course Code Subject Title Prerequisite Credit Hours
Semester 1 LNG 171 English I   3
MTH 196 Mathematics for Business   3
GED 101E Applications of Computer Software   3
MGT 202 Principles of Management   3
ENT 141 Fundamentals in Innovation and Entrepreneurship 1 None 2
Total 14
Semester 2 ACT 112 Principles of Accounting I   3
ECO 221 Principles of Microeconomics   3
LNG 172 English II LNG-171 3
QBA 241 Quantitative Business Analysis   3
GED 199E UAE Society None 3
ENT 142 Fundamentals in Innovation and Entrepreneurship 2 ENT-141 1
Total 16
Semester 3 ACT 212 Principles of Accounting II ACT-112 3
ECO 222 Principles of Macroeconomics   3
MKT 201 Principles of Marketing LNG-171 3
QBA 341 Quantitative Approaches to Decision Making QBA-241 3
ENT 241 Entrepreneurship I ENT-142 2
Total 14
Semester 4 FIN 201 Managerial Finance ACT-112 3
MGT 210 Business Report Writing LNG-172 3
MGT 231 Legal Environment of Business MGT 202, LNG 172 3
MKT 208 Consumer Behavior MKT-201 3
GED 198E Islamic Culture   3
ENT 242 Entrepreneurship II ENT-241 1
Total 16
Semester 5 MGT 311 Business Research Methods QBA-341 3
HRM 210 Human Resource Management MGT-202 3
MKT 350 Luxury Marketing MKT-201 3
MKT 310 Advertising and Promotion MKT-201 3
INB 360 International Business MGT 202 3
    Science & Technology   3
Total 18
Semester 6 MKT 320 Retailing MKT-201 3
SWS 351 Management Information Systems GED-101E 3
MGT 320 Organizational Behavior HRM-210 3
MGT 361 Operations Management MGT-202, QBA-341 3
MKT 330 Digital Luxury MKT 201 3
Total 15
Semester 7     Core elective (1)   3
    Core elective (2)   3
MKT 335 Luxury Branding MKT 320 3
MKT 430 Marketing Research MKT-208 & QBA 341 3
    Major Elective (1)   3
Total 15
Semester 8 MGT 470 Strategic Management HRM-210, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361, +90 Cr.H 3
MGT 405 Business Ethics & Social Responsibility Complete 90 Cr.H 3
MKT 420 Luxury Brand Management MKT 335 3
    Humanity (1)   3
Total 12
Internship to be taken in summer semester after completion of 90 Cr.H with CGPA 2.0 or more 3
Total Credit Hours 123