Study Plan
Bachelor of Business Administration in Luxury Marketing
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| Semester | Course Code | Subject Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|---|
| Semester 1 | LNG | 171 | English I | 3 | |
| MTH | 196 | Mathematics for Business | 3 | ||
| GED | 101E | Applications of Computer Software | 3 | ||
| MGT | 202 | Principles of Management | 3 | ||
| ENT | 141 | Fundamentals in Innovation and Entrepreneurship 1 | None | 2 | |
| Total | 14 | ||||
| Semester 2 | ACT | 112 | Principles of Accounting I | 3 | |
| ECO | 221 | Principles of Microeconomics | 3 | ||
| LNG | 172 | English II | LNG-171 | 3 | |
| QBA | 241 | Quantitative Business Analysis | 3 | ||
| GED | 199E | UAE Society | None | 3 | |
| ENT | 142 | Fundamentals in Innovation and Entrepreneurship 2 | ENT-141 | 1 | |
| Total | 16 | ||||
| Semester 3 | ACT | 212 | Principles of Accounting II | ACT-112 | 3 |
| ECO | 222 | Principles of Macroeconomics | 3 | ||
| MKT | 201 | Principles of Marketing | LNG-171 | 3 | |
| QBA | 341 | Quantitative Approaches to Decision Making | QBA-241 | 3 | |
| ENT | 241 | Entrepreneurship I | ENT-142 | 2 | |
| Total | 14 | ||||
| Semester 4 | FIN | 201 | Managerial Finance | ACT-112 | 3 |
| MGT | 210 | Business Report Writing | LNG-172 | 3 | |
| MGT | 231 | Legal Environment of Business | MGT 202, LNG 172 | 3 | |
| MKT | 208 | Consumer Behavior | MKT-201 | 3 | |
| GED | 198E | Islamic Culture | 3 | ||
| ENT | 242 | Entrepreneurship II | ENT-241 | 1 | |
| Total | 16 | ||||
| Semester 5 | MGT | 311 | Business Research Methods | QBA-341 | 3 |
| HRM | 210 | Human Resource Management | MGT-202 | 3 | |
| MKT | 350 | Luxury Marketing | MKT-201 | 3 | |
| MKT | 310 | Advertising and Promotion | MKT-201 | 3 | |
| INB | 360 | International Business | MGT 202 | 3 | |
| Science & Technology | 3 | ||||
| Total | 18 | ||||
| Semester 6 | MKT | 320 | Retailing | MKT-201 | 3 |
| SWS | 351 | Management Information Systems | GED-101E | 3 | |
| MGT | 320 | Organizational Behavior | HRM-210 | 3 | |
| MGT | 361 | Operations Management | MGT-202, QBA-341 | 3 | |
| MKT | 330 | Digital Luxury | MKT 201 | 3 | |
| Total | 15 | ||||
| Semester 7 | Core elective (1) | 3 | |||
| Core elective (2) | 3 | ||||
| MKT | 335 | Luxury Branding | MKT 320 | 3 | |
| MKT | 430 | Marketing Research | MKT-208 & QBA 341 | 3 | |
| Major Elective (1) | 3 | ||||
| Total | 15 | ||||
| Semester 8 | MGT | 470 | Strategic Management | HRM-210, ECO-222, ECO-221, FIN-201, MKT-201, MGT-361, +90 Cr.H | 3 |
| MGT | 405 | Business Ethics & Social Responsibility | Complete 90 Cr.H | 3 | |
| MKT | 420 | Luxury Brand Management | MKT 335 | 3 | |
| Humanity (1) | 3 | ||||
| Total | 12 | ||||
| Internship to be taken in summer semester after completion of 90 Cr.H with CGPA 2.0 or more | 3 | ||||
| Total Credit Hours | 123 | ||||