CUD Student Chosen as an Artist to Represent Brand Dubai’s Partnership with RTA

Sheikha Fekri, an Environmental Health Management student at Canadian University Dubai, was chosen as one of the artists designing RTA’s parking meters around Dubai with Brand Dubai. Brand Dubai, the creative unit of the Government of Dubai Media Office, has partnered with the Roads and Transport Authority (RTA) to beautify parking areas of Dubai. The objective is to turn Dubai into an open museum with tolerance and diversity being the theme of the artwork. In Sheikha's words, her illustration was inspired by “the Arabic Ghitra as a background, with the words representing the diverse culture we have in the United Arab Emirates.”

After submitting a few pieces of artwork to the project, Brand Dubai got in touch with Sheikha with the news that one of her submissions was chosen to represent the Project. As a chosen artist, Sheikha had the opportunity to explain her artwork to His Highness Sheikh Mohammed Bin Rashid. Sheikha’s accomplishment was also published in newspapers around Dubai and she was interviewed by Al Bayan, an Arabic language newspaper serving the UAE.

Sheikha has always considered art her hobby. She would like to encourage others to pursue their hobbies as well, “Do what you love, you never know what will come out of it,” said Sheikha.

You can spot the Sheikha’s artwork on parking meters around Jumeirah Beach Road and Trade Centre. 

Photo: https://www.instagram.com/branddubai/

 

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