The School of Management advances its mission through three strategic pillars that reflect its commitment to leadership, innovation, and the future of business. These pillars guide our programs, research, and partnerships, ensuring that our students are prepared to thrive in a rapidly evolving global economy.
1. Ignite Entrepreneurship
Empowering founders, innovators, and value creators
We cultivate an entrepreneurial mindset that transforms ideas into ventures. Through experiential learning, mentorship, and close engagement with Dubai’s dynamic business ecosystem, we develop leaders capable of building, scaling, and transforming organizations that contribute to economic growth and societal advancement of the UAE.
2. Innovate Boldly
Reimagining business through creativity and forward thinking
We push the boundaries of management education by integrating emerging technologies, contemporary pedagogy and real-world problem-solving. Our learning environment encourages creativity, experimentation, and innovation, advancing new models, solutions, and pathways for sustainable transformation.
3. Advance with AI
Leading the future of intelligent and data-driven businesses
We prepare students and industry partners to thrive in an AI-powered environment. Through digital transformation research, hands-on AI applications, and data-informed decision-making, we equip learners with the analytical, strategic, and ethical competencies required for leadership in the intelligent economy.