Program overview
The MBA Marketing concentration has been designed to enhance your marketing analytical skills to adapt to the increasingly dynamic and competitive business environment. The courses will equip you with an advanced understanding of marketing challenges to effectively plan, develop and implement appropriate marketing strategies. The case study based discussions in class will train you to investigate how companies access the market and apply marketing processes to achieve competitive advantage. The curriculum covers topics including consumer behaviour, market segmentation and competition, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.
Program Structure
| Requirements | Compulsory
Credit Hours |
Elective
Credit Hours |
Total
Credit Hours |
|---|---|---|---|
| Core Courses Credit Hours | 27 | - | 27 |
| Concentration Courses Credit Hours | 6 | 3 | 9 |
| Total | 33 | 3 | 36 |
Core Courses
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MBA | 641 | Managerial Accounting | None | 3 |
| MBA | 642 | Managerial Finance | None | 3 |
| MBA | 643 | Business Research Methods | None | 3 |
| MBA | 644 | Managerial Economics | None | 3 |
| MBA | 645 | Marketing Management | None | 3 |
| MBA | 646 | Operations and Supply Chain Management | None | 3 |
| MBA | 647 | Management of Information Systems | None | 3 |
| MBA | 651 | Organizational Behavior | None | 3 |
| MBA | 648 | Business Strategy (capstone) | All other program Core Courses | 3 |
Courses
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MBA | 691 | Marketing Channels | MBA 645 | 3 |
| MBA | 692 | International Marketing | MBA 645 | 3 |
Concentration Electives (Select One Course)
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MBA | 693 | Business Marketing | MBA 645 | 3 |
| MBA | 695 | Marketing Research | MBA 645 | 3 |
| MBA | 657 | Business Ethics and Corporate Social Responsibility | None | 3 |