Master of Business Administration in Marketing

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Program overview

The MBA Marketing concentration has been designed to enhance your marketing analytical skills to adapt to the increasingly dynamic and competitive business environment. The courses will equip you with an advanced understanding of marketing challenges to effectively plan, develop and implement appropriate marketing strategies. The case study based discussions in class will train you to investigate how companies access the market and apply marketing processes to achieve competitive advantage. The curriculum covers topics including consumer behaviour, market segmentation and competition, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.

Program Structure

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
Core Courses Credit Hours 27 - 27
Concentration Courses Credit Hours 6 3 9
Total 33 3 36

Courses

Course Code Course Title Prerequisite Credit Hours
MBA 691 Marketing Channels MBA 645 3
MBA 692 International Marketing MBA 645 3

Concentration Electives (Select One Course)

Course Code Course Title Prerequisite Credit Hours
MBA 693 Business Marketing MBA 645 3
MBA 695 Marketing Research MBA 645 3
MBA 694 Innovation Management and New Product Development MBA 645 3

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