The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behaviour, market segmentation and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.
Program Structure
| Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Total Credit Hours |
|---|---|---|---|
| Core Courses Credit Hours | 27 | - | 27 |
| Concentration Courses Credit Hours | 6 | 3 | 9 |
| Total | 33 | 3 | 36 |
Courses
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MBA | 691 | Marketing Channels | MBA 645 | 3 |
| MBA | 692 | International Marketing | MBA 645 | 3 |
Concentration Electives (Select One Course)
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MBA | 693 | Business Marketing | MBA 645 | 3 |
| MBA | 695 | Marketing Research | MBA 645 | 3 |
| MBA | 694 | Innovation Management and New Product Development | MBA 645 | 3 |