Program overview
The MBA Marketing concentration has been designed to enhance your marketing analytical skills to adapt to the increasingly dynamic and competitive business environment. The courses will equip you with an advanced understanding of marketing challenges to effectively plan, develop and implement appropriate marketing strategies. The case study based discussions in class will train you to investigate how companies access the market and apply marketing processes to achieve competitive advantage. The curriculum covers topics including consumer behaviour, market segmentation and competition, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.
Program Structure
| Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Total Credit Hours |
|---|---|---|---|
| Core Courses Credit Hours | 27 | - | 27 |
| Concentration Courses Credit Hours | 6 | 3 | 9 |
| Total | 33 | 3 | 36 |
Courses
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MBA | 691 | Marketing Channels | MBA 645 | 3 |
| MBA | 692 | International Marketing | MBA 645 | 3 |
Concentration Electives (Select One Course)
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MBA | 693 | Business Marketing | MBA 645 | 3 |
| MBA | 695 | Marketing Research | MBA 645 | 3 |
| MBA | 694 | Innovation Management and New Product Development | MBA 645 | 3 |