Master of Business Administration in Marketing

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Master of Business Administration

Program overview

The MBA Marketing concentration has been designed to enhance your marketing analytical skills to adapt to the increasingly dynamic and competitive business environment. The courses will equip you with an advanced understanding of marketing challenges to effectively plan, develop and implement appropriate marketing strategies. The case study based discussions in class will train you to investigate how companies access the market and apply marketing processes to achieve competitive advantage. The curriculum covers topics including consumer behaviour, market segmentation and competition, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.

Program Structure

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
Core Courses Credit Hours 27 - 27
Concentration Courses Credit Hours 6 3 9
Total 33 3 36

Core Courses

Course Code Course Title Prerequisite Credit Hours
MBA 641 Managerial Accounting None 3
MBA 642 Managerial Finance None 3
MBA 643 Business Research Methods None 3
MBA 644 Managerial Economics None 3
MBA 645 Marketing Management None 3
MBA 646 Operations and Supply Chain Management None 3
MBA 647 Management of Information Systems None 3
MBA 651 Organizational Behavior None 3
MBA 648 Business Strategy (capstone) All other program Core Courses 3

Courses

Course Code Course Title Prerequisite Credit Hours
MBA 691 Marketing Channels MBA 645 3
MBA 692 International Marketing MBA 645 3

Concentration Electives (Select One Course)

Course Code Course Title Prerequisite Credit Hours
MBA 693 Business Marketing MBA 645 3
MBA 695 Marketing Research MBA 645 3
MBA 657 Business Ethics and Corporate Social Responsibility None 3

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