Bachelor of Arts in Communication - Advertisement

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Bachelor of Arts Degree Program
4 Years (8 Semesters)
123 Credit Hours
Fall, Spring and Summer Semesters
Faculty of Communication, Arts and Sciences
Department of Communication and Media
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Study plan
 

Program Overview

The Bachelor of Arts in Communication – Advertisement program is designed to develop your flair for creative communication to enter the exciting and dynamic world of modern advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copy writing, planning and design, and will develop the knowledge and professional competencies to enter roles in both traditional and online advertising.

Program Benefits

CUD's Bachelor of Arts in Communication – Advertisement will equip teach you how to publish, edit, produce and research advertising content within the local and international marketplace. This will prepare you to enter the industry in positions that employ both traditional and electronic media, in all aspects of the advertising process, from the pitch to the execution of a campaign.

IAA Accreditation

IAA Accreditaiton
CUD is among an elite group of international institutions accredited by the International Advertising Association – the only global association that represents all areas of the marketing and communications industry. When you graduate from the Advertisement program, you will receive the IAA Certificate in Marketing Communications, which will set you apart as an industry-ready young professional in the global commercial communications sector. You will also benefit from a wide range of professional development opportunities, including the IAA’s exclusive educational resources; networking and interaction with global industry professionals; access to internship opportunities; and mentoring and career guidance through the IAA Young Professional support initiative.

Partnership with Memac Ogilvy

Memac Ogilvy
CUD has signed a memorandum of understanding, with Memac Ogilvy, one of the largest marketing communications networks in the world, to provide opportunities for students to access internships, professional lectures and mentoring from industry experts to nurture their career aspirations.

Graduate Careers

As a graduate of the Bachelor of Arts in Communication – Advertisement program, you will have the qualification and skills to pursue career opportunities such as:

  • Copywriter
  • Creative Technologist
  • Editorial Photographer
  • Graphic Artist
  • Graphic Designer
  • Account Manager
  • Advertising Campaign Manager
  • Advertising Sales Director
  • Broadcast Account Manager
  • Creative Director
  • Digital Advertising Manager
  • Events Manager
  • Marketing Manager
  • Media Director
  • Online Advertising Manager
  • Promotions Manager
  • Sales Manager
  • Social Media Advertising Manager
  • Ad Creation and Sales
  • Production Manager
  • Brand Manager
  • Creative Designer
  • Communication Planner
  • Digital Advertiser.

Program Structure

Program Requirements

Requirements Compulsory
Credit Hours 		Elective
Credit Hours 		Free
Credit Hours 		Total
Credit Hours
University Requirement (UR) 24 9 - 33
Faculty Requirements (Core) (CR.H.) 45 - - 45
Concentration (Major) (MJ) 24 9 - 33
Free Elective (FE)   - 12 12
Total 93 18 12 123

Core Requirements

Course Code Course Title Prerequisite Credit Hours
MCM 100 Introduction to Mass Communications   3
MCM 110 Communication Theories MCM 100 3
MCM 120 Communication Research Methods MCM 110 3
MCM 130 Media Ethics and Laws MCM 100 3
MCM 200 Introduction to Political Sciences MCM 100 3
MGT 202 Principles of Management   3
MCM 210 Media Sociology MCM 110 3
MCM 220 Media Impact MCM 110 3
MCM 230 Principles of Economics   3
MCM 310 Internet & Social Networks   3
MCM 320 Computerized Media Archiving   3
MCM 330 Literary & Artistic Criticism MCM 100 3
MCM 410 Political Geography MCM 200 3
MCM 420 Modern World History MCM 410 3
MCM 430 Media Internship 81 credits 3

Concentration Requirements

Course Code Course Title Prerequisite Credit Hours
ADV 200 Advertising Copywriting   3
ADV 210 Print Advertising   3
ADV 230 Digital Advertising ADV 210 3
ADV 310 Promotional Techniques   3
ADV 320 Advertising Strategies ADV 210 3
ADV 330 Advertising Campaigns ADV 210 3
ADV 410 International Advertising ADV 200 3
ADV 420 Graduation Project in Advertising Graduating Semester 3

Concentration Requirements

Students select three courses (9 CR.H.) from the following list:

Course Code Course Title Prerequisite Credit Hours
ADV 215 Broadcast Commercials ADV 200 3
ADV 220 Billboards ADV 210 3
ADV 315 Integrated Marketing Communications ADV 310 3
ADV 325 Consumer Behavior ADV 310 3
JRN 317 Digital Photography MCM 100 3