Advertising is an exciting and fast-paced industry that requires a flair for creative communication. The Bachelor of Arts in Communication – Advertisement program is designed to prepare you to enter the dynamic world of traditional and online advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copy writing, planning and design, and will develop the skills and professional competencies to enter the field of modern advertising.
Benefits
As a graduate of CUD’s Bachelor of Arts in Communication – Advertisement, you will have the skills and knowledge to publish, edit, produce and research advertising content within the local and international marketplace. This will prepare you to enter the industry in positions that employ both traditional and electronic media, in all aspects of the advertising process, from the pitch to the execution of a campaign.
Career Opportunities
With a degree in Advertisement, you will have the opportunity to take up a career in a broad spectrum of industries, in roles such as:
- Ad Creation and Sales
- Management or Production with agencies or corporate departments
- Brand Management
- Creative Design
- Media Buying
- Advertising Consultancy.
Program Structure
Program Requirements
| Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Free Credit Hours |
Total Credit Hours |
|---|---|---|---|---|
| University Requirement (UR) | 24 | 9 | - | 33 |
| Faculty Requirements (Core) (CR.H) | 45 | - | - | 45 |
| Concentration (Major) (MJ) | 24 | 9 | - | 33 |
| Free Elective (FE) | - | 12 | 12 | |
| Total | 93 | 18 | 12 | 123 |
Core Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MCM | 100 | Introduction to Mass Communications | 3 | |
| MCM | 110 | Communication Theories | MCM 100 | 3 |
| MCM | 120 | Communication Research Methods | MCM 110 | 3 |
| MCM | 130 | Media Ethics and Laws | MCM 100 | 3 |
| MCM | 200 | Introduction to Political Sciences | MCM 100 | 3 |
| MGT | 202 | Principles of Management | 3 | |
| MCM | 210 | Media Sociology | MCM 110 | 3 |
| MCM | 220 | Media Impact | MCM 110 | 3 |
| MCM | 230 | Principles of Economics | 3 | |
| MCM | 310 | Internet & Social Networks | 3 | |
| MCM | 320 | Computerized Media Archiving | 3 | |
| MCM | 330 | Literary & Artistic Criticism | MCM 100 | 3 |
| MCM | 410 | Political Geography | MCM 200 | 3 |
| MCM | 420 | Modern World History | MCM 410 | 3 |
| MCM | 430 | Media Internship | 81 credits | 3 |
Concentration Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| ADV | 200 | Advertising Copywriting | 3 | |
| ADV | 210 | Print Advertising | 3 | |
| ADV | 230 | Digital Advertising | ADV 210 | 3 |
| ADV | 310 | Promotional Techniques | 3 | |
| ADV | 320 | Advertising Strategies | ADV 210 | 3 |
| ADV | 330 | Advertising Campaigns | ADV 210 | 3 |
| ADV | 410 | International Advertising | ADV 200 | 3 |
| ADV | 420 | Graduation Project in Advertising | Graduating Semester | 3 |
Concentration Requirements
Students select three courses (9 Cr.H) from the following list)
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| ADV | 215 | Broadcast Commercials | ADV 200 | 3 |
| ADV | 220 | Billboards | ADV 210 | 3 |
| ADV | 315 | Integrated Marketing Communications | ADV 310 | 3 |
| ADV | 325 | Consumer Behavior | ADV 310 | 3 |
| JRN | 317 | Digital Photography | MCM 100 | 3 |