Program overview
The Bachelor of Arts in Communication – Advertisement program is designed to develop your flair for creative communication to enter the exciting and dynamic world of modern advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copy writing, planning and design, and will develop the knowledge and professional competencies to enter roles in both traditional and online advertising.
Program benefits
CUD's Bachelor of Arts in Communication – Advertisement will teach you how to publish, edit, produce and research advertising content within the local and international marketplace. This will prepare you to enter the industry in positions that employ both traditional and electronic media, in all aspects of the advertising process, from the pitch to the execution of a campaign.
IAA Accreditation

Partnership with Memac Ogilvy

Graduate careers
As a graduate of the Bachelor of Arts in Communication – Advertisement program, you will have the qualification and skills to pursue career opportunities such as:
- Copywriter
- Creative Technologist
- Editorial Photographer
- Graphic Artist
- Graphic Designer
- Account Manager
- Advertising Campaign Manager
- Advertising Sales Director
- Broadcast Account Manager
- Creative Director
- Digital Advertising Manager
- Events Manager
- Marketing Manager
- Media Director
- Online Advertising Manager
- Promotions Manager
- Sales Manager
- Social Media Advertising Manager
- Ad Creation and Sales
- Production Manager
- Brand Manager
- Creative Designer
- Communication Planner
- Digital Advertiser
Program Structure
Program Requirements
Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Free Credit Hours |
Total Credit Hours |
---|---|---|---|---|
University Requirement (UR) | 24 | 9 | - | 33 |
Faculty Requirements (Core) (CR.H.) | 45 | - | - | 45 |
Concentration (Major) (MJ) | 24 | 9 | - | 33 |
Free Elective (FE) | - | 12 | 12 | |
Total | 93 | 18 | 12 | 123 |
Core Requirements
Course Code | Course Title | Prerequisite | Credit Hours | |
---|---|---|---|---|
MCM | 100 | Introduction to Mass Communications | 3 | |
MCM | 110 | Communication Theories | MCM 100 | 3 |
MCM | 120 | Communication Research Methods | MCM 110 | 3 |
MCM | 130 | Media Ethics and Laws | MCM 100 | 3 |
MCM | 200 | Introduction to Political Sciences | MCM 100 | 3 |
MGT | 202 | Principles of Management | 3 | |
MCM | 210 | Media Sociology | MCM 110 | 3 |
MCM | 220 | Media Impact | MCM 110 | 3 |
MCM | 230 | Principles of Economics | 3 | |
MCM | 310 | Internet & Social Networks | 3 | |
MCM | 320 | Computerized Media Archiving | 3 | |
MCM | 330 | Literary & Artistic Criticism | MCM 100 | 3 |
MCM | 410 | Political Geography | MCM 200 | 3 |
MCM | 420 | Modern World History | MCM 410 | 3 |
MCM | 430 | Media Internship | 81 credits | 3 |
Concentration Requirements
Course Code | Course Title | Prerequisite | Credit Hours | |
---|---|---|---|---|
ADV | 200 | Advertising Copywriting | 3 | |
ADV | 210 | Print Advertising | 3 | |
ADV | 230 | Digital Advertising | ADV 210 | 3 |
ADV | 310 | Promotional Techniques | 3 | |
ADV | 320 | Advertising Strategies | ADV 210 | 3 |
ADV | 330 | Advertising Campaigns | ADV 210 | 3 |
ADV | 410 | International Advertising | ADV 200 | 3 |
ADV | 420 | Graduation Project in Advertising | Graduating Semester | 3 |
Concentration Requirements
Students select three courses (9 CR.H.) from the following list:
Course Code | Course Title | Prerequisite | Credit Hours | |
---|---|---|---|---|
ADV | 215 | Broadcast Commercials | ADV 200 | 3 |
ADV | 220 | Billboards | ADV 210 | 3 |
ADV | 315 | Integrated Marketing Communications | ADV 310 | 3 |
ADV | 325 | Consumer Behavior | ADV 310 | 3 |
JRN | 317 | Digital Photography | MCM 100 | 3 |