Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications

As a graduate of the Bachelor of Arts in Communication – Advertising and Integrated Marketing Communications program, students will have the qualifications and skills to pursue career opportunities such as:

• Copywriter
• Creative Technologist
• Editorial Photographer
• Graphic Artist
• Graphic Designer
• Account Manager
• Advertising Campaign Manager
• Advertising Sales Director
• Broadcast Account Manager
• Creative Director
• Digital Advertising Manager
• Events Manager
• Marketing Manager
• Media Director
• Online Advertising Manager
• Promotions Manager
• Sales Manager
• Social Media Advertising Manager
• Ad Creation and Sales
• Production Manager
• Brand Manager
• Creative Designer
• Communication Planner
• Digital Advertiser

The program was awarded the renewal of accreditation by the Commission for Academic Accreditation (CAA), Ministry of Education, UAE, on June 27, 2022.

The Bachelor of Arts in Communication is designed to meet the professional skills needed by experts in a world driven by ever-advancing technology. It combines communication skills with the solid business, economics, and management principles needed to thrive in marketing departments, public relations agencies, and media companies. With a hands-on approach focused on practical knowledge and project-based courses, students improve their skills in several areas, such as creativity, strategy, critical thinking, and media production.

Upon successful completion of the program, the student will be able to:

• Demonstrate an understanding of the concepts and principles of communication theories and their applications in research and new media production.
• Comprehend the methods used to produce engaging digital media content ethically.
• Recognize the impact of significant Advertising and Integrated Marketing Communications theories, information and communication technologies, and emerging media on society and the economy.
• Communicate clearly and effectively orally and in writing through digital media tools and across multiple platforms in diverse professional environments.
• Critically analyze and evaluate communication problems in real-life environments and situations and develop market-oriented solutions.
• Design and produce professional media content and Advertising and Integrated Marketing Communications materials.
• Work effectively and creatively individually and in teams and demonstrate conscious innovative leadership skills.
• Execute Advertising and Integrated Marketing Communications tasks in accordance with professional and ethical standards.
• Critically analyze the evolving advertising and Integrated Marketing Communications landscape to produce efficient material tailored to different audiences and objectives.
• Assimilate current and evolving theories and skills in Advertising and Integrated Marketing Communications.

The Bachelor of Arts in Communication program is offered at the CUD Campus as a full-time regular study mode program. The program is completed in 8 semesters (4 academic years), and the maximum duration of completion of the program is eight academic years.

The Bachelor of Arts in Communication degree shall be awarded to a student upon completing the following requirements:

• Passed 124 credit hours.
• CGPA is not less than 2.0 on a scale of 4.0 points.
• Earned at least 50% of credits at CUD.
• Completed Internship and Project at CUD.

There are three concentrations for Bachelor of Arts in Communication and students are required to select one of the concentrations. For the selected concentration, students are required to complete successfully 12 courses (36 Credit Hours) of which eight courses (24 Cr. Hrs.) are compulsory and four courses (12 Cr. Hrs.) are Electives.

Advertising and Integrated Marketing Communications Concentration Courses