Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications

Program overview

The Bachelor of Arts in Communication – Advertising and Integrated Marketing Communications program is designed to develop your flair for creative communication to enter the exciting and dynamic world of modern advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copy writing, planning and design, and will develop the knowledge and professional competencies to enter roles in both traditional and online advertising.

Program benefits

CUD's Bachelor of Arts in Communication – Advertising and Integrated Marketing Communications will teach you how to publish, edit, produce and research advertising content within the local and international marketplace. This will prepare you to enter the industry in positions that employ both traditional and electronic media, in all aspects of the advertising process, from the pitch to the execution of a campaign.

IAA Accreditation

CUD is among an elite group of international institutions accredited by the International Advertising Association – the only global association that represents all areas of the marketing and communications industry. When you graduate from the Advertisement program, you will receive the IAA Certificate in Marketing Communications, which will set you apart as an industry-ready young professional in the global commercial communications sector. You will also benefit from a wide range of professional development opportunities, including the IAA’s exclusive educational resources; networking and interaction with global industry professionals; access to internship opportunities; and mentoring and career guidance through the IAA Young Professional support initiative.

Partnership with Memac Ogilvy

CUD has signed a memorandum of understanding, with Memac Ogilvy, one of the largest marketing communications networks in the world, to provide opportunities for students to access internships, professional lectures and mentoring from industry experts to nurture their career aspirations.

Graduate careers

As a graduate of the Bachelor of Arts in Communication – Advertising and Integrated Marketing Communications program, you will have the qualification and skills to pursue career opportunities such as:

• Copywriter
• Creative Technologist
• Editorial Photographer
• Graphic Artist
• Graphic Designer
• Account Manager
• Advertising Campaign Manager
• Advertising Sales Director
• Broadcast Account Manager
• Creative Director
• Digital Advertising Manager
• Events Manager
• Marketing Manager
• Media Director
• Online Advertising Manager
• Promotions Manager
• Sales Manager
• Social Media Advertising Manager
• Ad Creation and Sales
• Production Manager
• Brand Manager
• Creative Designer
• Communication Planner
• Digital Advertiser

Program Structure

The structure of the Bachelor of Arts Program in Communication is shown in the following Table:

General Education Requirements

General Education Requirements consist of 30 credits out of which 24 credits are for Compulsory Courses. Every student is required to complete the 9 compulsory courses in English Language, Mathematics, Applications of Computer Software, Innovation, Islamic Culture and Arabic Language, given in Panel A1, and 1 course from the list of elective courses in Humanities , given in Panel A2, and 1 course from the list of Science Courses given in Panel A3.

Panel A1: List of Compulsory General Education Courses (24 credit hours)

Panel A2: 1 course to be completed from following list of Humanities Courses

Panel A3: 1 course to be completed from following list of Science & Technology Courses

Department of Communication Requirements (58 credits)

All students who will enroll in BA program in Communication must complete the compulsory 19 courses (52 credit hours), given in Panel B1, and 2 courses( 6 credit hours) from the list of courses of Panel B2, independently of their specialization.

Panel B1: List of compulsory Department of Communication courses

Panel B2: 2 courses to be completed from following list of elective courses

Advertising and Integrated Marketing Communications Major Requirements

All students who will select Advertising and Integrated Marketing Communications Major must complete the 8 compulsory Major courses (24 credit hours), given in Panel D1, and 4 courses from the list of elective courses given in Panel D2.

Panel D1: List of compulsory courses of Advertising and Integrated Marketing Communications Major

Panel D2: 4 courses (12 credit hours) must be completed from the following list of courses