Bachelor of Arts in Communication Degree Program
4 Years (8 Semesters)
124 Credit Hours
Fall, Spring and Summer Semesters

Program Overview

The Bachelor of Arts in Communication with a concentration in Digital Media and Journalism is thoughtfully designed to address the innovations of the contemporary media landscape. In today’s world, our understanding of global events is shaped not only by traditional news outlets but also by the dynamic influence of social media and digital platforms.

This program equips students with a deep understanding of the evolving roles and players within the news media sector. Through a comprehensive curriculum, the students will develop the skills necessary to engage effectively and assertively in their increasingly technology-driven society, ensuring their voices resonate in the conversations that matter.

Benefits

CUD's Bachelor of Arts in Communication – Digital Media and Journalism will prepare students to work in the dynamic world of new media. They will have the skills and knowledge to publish, edit, produce, and research journalism content within local and international markets and on different platforms. The industry-focused curriculum will prepare them for news reporting and editing positions, print media layout and design, online news collection and dissemination, and social media.

As a graduate of the Bachelor of Arts in Communication – Digital Media and Journalism program, students will have the qualifications and skills to pursue career opportunities such as:

  • Content Creator and Marketer
  • Copywriter
  • Speech Writer
  • Grant Writer
  • Technical Writer
  • Corporate Communications Specialist
  • Editor
  • Reporter
  • Social Media Specialist
  • Sports Information Director
  • Photojournalist
  • Broadcast Journalist
  • Magazine Features Editor
  • Magazine Journalist
  • Newspaper Journalist
  • Publishing Copyeditor/Proof-reader
  • Web Content Manager
  • Electronic Media Specialist
  • Online Journalist

The program was awarded the renewal of accreditation by the Commission for Academic Accreditation (CAA), Ministry of Education, UAE, on June 27, 2022.

The Bachelor of Arts in Communication is designed to meet the professional skills needed by experts in a world driven by ever-advancing technology. It combines communication skills with the solid business, economics, and management principles needed to thrive in marketing departments, public relations agencies, and media companies. With a hands-on approach focused on practical knowledge and project-based courses, students improve their skills in several areas, such as creativity, strategy, critical thinking, and media production.

Upon successful completion of the program the student will be able to:

  • Demonstrate an understanding of the concepts and principles of communication theories and their applications in research and new media production.
  • Comprehend the methods used to produce engaging digital media content ethically.
  • Recognize the impact of significant theories of journalism, information and communication technologies, and emerging media on society and the economy.
  • Communicate clearly and effectively orally and in writing through digital media tools and across multiple platforms in diverse professional environments
  • Critically analyze and evaluate communication problems in real-life environments and situations and develop market-oriented solutions.
  • Design and produce professional media content and Journalistic materials.
  • Work effectively and creatively individually and in teams and demonstrate conscious innovative leadership skills.
  • Execute journalistic tasks by professional and ethical standards.
  • Critically analyze the evolving Digital Media and Journalism landscape to produce efficient material tailored to different audiences and objectives.
  • Assimilate current and evolving theories and skills in Digital Media and Journalism.

The Bachelor of Arts in Communication program is offered at the CUD Campus as a full-time regular study mode program. The program is completed in 8 semesters (4 academic years), and the maximum duration of completion of the program is eight academic years.

The Bachelor of Arts in Communication degree shall be awarded to a student upon completing the following requirements:

  • Passed 124 credit hours.
  • CGPA is not less than 2.0 on a scale of 4.0 points.
  • Earned at least 50% of credits at CUD.
  • Completed Internship and Project at CUD.

Professor Evangelos Moustakas

Dean of Creative Industries & Communication
Email: evangelos.moustakas@cud.ac.ae
Phone: +971 47096167
Office: HUB Office # 27

 

View Department Faculty Profiles

 

Program Structure

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
University Requirements (GE Courses) 24 06 30
Program Core Requirements (Core Courses) 52 06 58
Concentration Requirements 24 12 36
Total 100 24 124

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses (24 Credits)
LNG 171-3 English I None 3
LNG 172-3 English II LNG 171-3 3
GED 101E Application of Computer Software None 3
GED 196E Communication Skills in Arabic 1 None 3
GED 198E Islamic Culture None 3
GED 199E UAE Society None 3
ENT 141 Fundamentals of Innovation and Entrepreneurship 1 None 2
ENT 142 Fundamentals of Innovation and Entrepreneurship 2 ENT 141 1
MTH 101 Statistics None 3
Elective (Humanities - 03 Credits): Students are required to select One Course from the following Pool
GED 110E Modern Art Appreciation None 3
GED 111E Music Appreciation and Communication None 3
GED 205E Psychology in Everyday Life LNG 172 or LNG 182 3
GED 252E Critical Thinking LNG 172 or LNG 182 3
GED 324E Ethical Reasoning for Today’s World LNG 172 or LNG 182 3
GED 330 Introduction to Canadian Studies None 3
Elective (Science & Technology - 03 Credits): Students are required to select One Course from the following Pool
BIO 102 Biology I None 3
SHS 103 Chemistry None 3
GED 125E Ecosystems and Human Health None 3
GED 132E Science and Technology in Society None 3
ENV 201 Principles of Environmental Science None 3

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses (52 Credits)
GED 272 Fundamentals of Public Speaking LNG 172 3
ENT 241 Entrepreneurship 1 ENT 142 2
ENT 242 Entrepreneurship 2 ENT 241 1
MCM 101 Introduction to Mass Communication & Media Studies None 3
MCM 121 Communication Theories & Media Effects MCM 101 3
MCM 115 Media in the UAE MCM 101, GED 199 3
MCM 130 Media Ethics and Laws MCM 101 3
MCM 140 Communication Research Methods MTH 101 3
MCM 201 Writing for Mass Media MCM 101, LNG 172 3
MCM 210 Media Sociology MCM 121 3
MCM 215 Audiovisual Production None 3
MCM 240 Media Management MCM 101 3
MCM 250 Digital Imaging None 3
MCM 311 Media and Politics None 3
MCM 335 Digital and Online Marketing MCM 101 3
MCM 400 Comparative Global Media Systems and Policy MCM 240 3
MCM 411 Multi-Platform Storytelling MCM 201, MCM 215 3
MCM 420 Modern World History MCM 101 3
MCM 431 Media Internship I 81 Cr. Hrs. & CGPA ≥ 2.0 1
Elective Courses (06 Credits): Students are required to select Two Courses from the following courses
MCM 300 Sustainability Branding MCM 101, MCM 201 3
MCM 305 Intercultural and Business Communications MCM 201 3
MCM 330 Literary and Artistic Criticism MCM 201 3
MCM 440 Cinema Studies MCM 101, MCM 215 3

There are three concentrations for Bachelor of Arts in Communication and students are required to select one of the concentrations. For the selected concentration, students are required to complete successfully 12 courses (36 Credit Hours) of which eight courses (24 Cr. Hrs.) are compulsory and four courses (12 Cr. Hrs.) are Electives.

Digital Media and Journalism Concentration Courses

Course Code Course Title Prerequisite Credit Hours
Compulsory Courses (24 Credits)
DMJ 200 Principles of Digital Media and Journalism None 3
DMJ 210 News Writing & Editing LNG 172, MCM 201 3
DMJ 220 Research and Data Analytics for DMJ MCM 140 3
DMJ 305 Graphics for Digital Media & Journalism MCM 250 3
DMJ 315 Virtual Reality for Journalism DMJ 305 3
DMJ 400 Newscasting MCM 215, DMJ 210 3
DMJ 425 DMJ Capstone Project DMJ 220, DMJ 305 3
DMJ 430 E-Portfolio and Internship II for DMJ MCM 431 3
Elective Courses (12 Credits): Students are required to select Four Courses from the following courses
DMJ 317 Digital Photography MCM 250 3
DMJ 420 Innovative Multimedia Reporting DMJ 315 or DMP 210 3
DMP 305 Critical Coding for Communication None 3
DMP 315 Theory and Practice of Animation MCM 250 3
PRA 301 Crisis Communication MCM 101 3