Bachelor of Arts degree program
4 Years (8 Semesters)
124 Credit Hours
Fall, Spring and Summer Semesters

Program overview

The Bachelor of Arts in Communication – Digital Media and Journalism is designed to reflect the innovations of the modern media age. Our perception of the world around us is now being shaped, not only by traditional news media, but also by social media and digital outlets, which are playing an increasing role in the way we are informed. This program will develop your understanding of the changing players and roles in the field of news media, and help you to build the necessary skills to have an influential voice in our future technology-driven society.

Program benefits

CUD's Bachelor of Arts in Communication – Digital Media and Journalism, will prepare you to work in the dynamic world of new media. You will have the skills and knowledge to publish, edit, produce and research journalism content within local and international markets and on different platforms. The industry-focused curriculum will prepare you for positions in news reporting and editing, print media layout and design, online news collection and dissemination, as well as social media.

Graduate careers

As a graduate of the Bachelor of Arts in Communication – Digital Media and Journalism program, you will have the qualification and skills to pursue career opportunities such as:

  • Content Creator and Marketer
  • Copywriter
  • Speech Writer
  • Grant Writer
  • Technical Writer
  • Corporate Communications Specialist
  • Editor
  • Reporter
  • Social Media Specialist
  • Sports Information Director
  • Photojournalist
  • Broadcast Journalist
  • Magazine Features Editor
  • Magazine Journalist
  • Newspaper Journalist
  • Publishing Copyeditor/Proof-reader
  • Web Content Manager
  • Electronic Media Specialist
  • Online Journalist

Program Structure

The structure of the Bachelor of Arts Program in Communication is shown in the following Table:

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
General Education Requirements 24 6 30
Department of Communication Requirements 52 6 58
Major Requirements 24 12 36
Total 100 24 124

General Education Requirements

General Education Requirements consist of 30 credits out of which 24 credits are for Compulsory Courses. Every student is required to complete the 9 compulsory courses in English Language, Mathematics, Applications of Computer Software, Innovation, Islamic Culture and Arabic Language, given in Panel A1, and 1 course from the list of elective courses in Humanities , given in Panel A2, and 1 course from the list of Science Courses given in Panel A3.

Panel A1: List of Compulsory General Education Courses (24 credit hours)

Course Code Course Title Pre-requisite Credit Hours
LNG 171 English I None 3
LNG 172 English II LNG-171 3
MTH 101E Statistics None 3
GED 101E Applications of Computer Software None 3
GED 198E Islamic Culture None 3
GED 199E UAE Society None 3
GED 196E Communication Skills in Arabic (1) None 3
ENT 141 Fundamentals in Innovation and Entrepreneurship 1 None 2
ENT 142 Fundamentals in Innovation and Entrepreneurship 2 ENT-141 1
Total 24

Panel A2: 1 course to be completed from following list of Humanities Courses

Course Code Course Title Pre-requisite Credit Hours
GED 110E Modern Art Appreciation None 3
GED 111 Music Appreciation and Communication None 3
GED 205E Psychology in Everyday Life LNG-172 or LNG-182 3
GED 252E Critical Thinking LNG-172 or LNG-182 3
GED 324E Ethical Reasoning for Today’s World LNG-172 or LNG-182 3
GED 330 Introduction to Canadian Studies None 3

Panel A3: 1 course to be completed from following list of Science & Technology Courses

Course Code Course Title Pre-requisite Credit Hours
BIO 101 Human Biology None 3
SHS 103 Chemistry None 3
GED 125E Ecosystems and Human Health - I None 3
ENV 201 Principles of Environmental Sciences None 3
GED 132E Science and Technology in Society None 3

Department of Communication Requirements (58 credits)

All students who will enroll in BA program in Communication must complete the compulsory 19 courses (52 credit hours), given in Panel B1, and 2 courses( 6 credit hours) from the list of courses of Panel B2, independently of their specialization.

Panel B1: List of compulsory Department of Communication courses

Course Code Course Title Pre-requisite Credit Hours
MCM 100 Introduction to Mass Communication & Media Studies None 3
MCM 110 Communication Theories & Media Effects MCM 100 3
MCM 115 Media in the UAE MCM 100 & GED-199 3
MCM 130 Media Ethics and Laws MCM-100 3
MCM 140 Communication Research Methods MTH-101 3
MCM 200 Writing for Mass Media MCM-100 & LNG-172 3
MCM 210 Media Sociology MCM-110 3
MCM 215 Audiovisual Production None 3
MCM 240 Media Management MCM-100 3
MCM 250 Digital Imaging None 3
MCM 335 Digital & Online Marketing MCM-100 3
MCM 311 Media and Politics None 3
MCM 330 Multi-Platform Storytelling MCM-200 & 215 3
MCM 400 Comparative Global Media Systems & Policy MCM-240 3
MCM 431 Media Internship I 81 credits and Min 2 CGPA 1
MCM 420 Modern World History MCM 100 3
GED 272 Fundamentals of Public Speaking LNG-172 3
ENT 241 Entrepreneurship I ENT-142 2
ENT 242 Entrepreneurship II ENT-241 1
Total 52

Panel B2: 2 courses to be completed from following list of elective courses

Course Code Course Title Pre-requisite Credit Hours
MCM 300 Sustainability Branding MCM-100 & 200 3
MCM 305 Intercultural & Business Communications MCM-200 3
MCM 410 Literary and Artistic Criticism MCM-200 3
MCM 440 Cinema Studies MCM-100 & MCM 215 3

Digital Media and Journalism Major Requirements

All students who will select Digital Media and Journalism Major must complete the 8 compulsory Major courses ( 23 credit hours), given in Panel C1, and 4 courses (12 credit hours) from the list of elective courses given in Panel C2.

Panel C1: List of compulsory courses of Digital Media and Journalism Major

Course Code Course Title Pre-requisite Credit Hours
DMJ 200 Principles of Digital Media and Journalism None 3
DMJ 210 News Writing & Editing MCM 200 3
DMJ 220 Research and Data Analytics for DMJ MCM 140 3
DMJ 305 Graphics for Digital Media & Journalism MCM 250 3
DMJ 315 Virtual Reality for Journalism DMJ 305 3
DMJ 400 Newscasting MCM 215 & DMJ 210 3
DMJ 425 DMJ Capstone Project DMJ 220 & 305 3
DMJ 430 E-Portfolio & Internship II for DMJ MCM 431 3
Total 24

Panel C2: 4 courses (12 credit hours) must be completed from the following list of courses

Course Code Course Title Pre-requisite Credit Hours
DMJ 317 Digital Photography MCM 250 3
DMJ 420 Innovative Multimedia Reporting DMJ 315 or DMP 210 3
DMP 305 Critical Coding for Communication None 3
DMP 315 Theory and Practice of Animation MCM 250 3
PRA 205 Crisis Communication MCM 100 3