Program Overview
The Bachelor of Arts in Communication with a concentration in Digital Media and Journalism is thoughtfully designed to address the innovations of the contemporary media landscape. In today’s world, our understanding of global events is shaped not only by traditional news outlets but also by the dynamic influence of social media and digital platforms.
This program equips students with a deep understanding of the evolving roles and players within the news media sector. Through a comprehensive curriculum, the students will develop the skills necessary to engage effectively and assertively in their increasingly technology-driven society, ensuring their voices resonate in the conversations that matter.
Benefits
CUD's Bachelor of Arts in Communication – Digital Media and Journalism will prepare students to work in the dynamic world of new media. They will have the skills and knowledge to publish, edit, produce, and research journalism content within local and international markets and on different platforms. The industry-focused curriculum will prepare them for news reporting and editing positions, print media layout and design, online news collection and dissemination, and social media.
As a graduate of the Bachelor of Arts in Communication – Digital Media and Journalism program, students will have the qualifications and skills to pursue career opportunities such as:
- Content Creator and Marketer
- Copywriter
- Speech Writer
- Grant Writer
- Technical Writer
- Corporate Communications Specialist
- Editor
- Reporter
- Social Media Specialist
- Sports Information Director
- Photojournalist
- Broadcast Journalist
- Magazine Features Editor
- Magazine Journalist
- Newspaper Journalist
- Publishing Copyeditor/Proof-reader
- Web Content Manager
- Electronic Media Specialist
- Online Journalist
The program was awarded the renewal of accreditation by the Commission for Academic Accreditation (CAA), Ministry of Education, UAE, on June 27, 2022.
The Bachelor of Arts in Communication is designed to meet the professional skills needed by experts in a world driven by ever-advancing technology. It combines communication skills with the solid business, economics, and management principles needed to thrive in marketing departments, public relations agencies, and media companies. With a hands-on approach focused on practical knowledge and project-based courses, students improve their skills in several areas, such as creativity, strategy, critical thinking, and media production.
Upon successful completion of the program the student will be able to:
- Demonstrate an understanding of the concepts and principles of communication theories and their applications in research and new media production.
- Comprehend the methods used to produce engaging digital media content ethically.
- Recognize the impact of significant theories of journalism, information and communication technologies, and emerging media on society and the economy.
- Communicate clearly and effectively orally and in writing through digital media tools and across multiple platforms in diverse professional environments
- Critically analyze and evaluate communication problems in real-life environments and situations and develop market-oriented solutions.
- Design and produce professional media content and Journalistic materials.
- Work effectively and creatively individually and in teams and demonstrate conscious innovative leadership skills.
- Execute journalistic tasks by professional and ethical standards.
- Critically analyze the evolving Digital Media and Journalism landscape to produce efficient material tailored to different audiences and objectives.
- Assimilate current and evolving theories and skills in Digital Media and Journalism.
The Bachelor of Arts in Communication program is offered at the CUD Campus as a full-time regular study mode program. The program is completed in 8 semesters (4 academic years), and the maximum duration of completion of the program is eight academic years.
The Bachelor of Arts in Communication degree shall be awarded to a student upon completing the following requirements:
- Passed 124 credit hours.
- CGPA is not less than 2.0 on a scale of 4.0 points.
- Earned at least 50% of credits at CUD.
- Completed Internship and Project at CUD.

Professor Evangelos Moustakas
Dean of Creative Industries & Communication
Email: evangelos.moustakas@cud.ac.ae
Phone: +971 47096167
Office: HUB Office # 27
Program Structure
Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Total Credit Hours |
|||
---|---|---|---|---|---|---|
University Requirements (GE Courses) | 24 | 06 | 30 | |||
Program Core Requirements (Core Courses) | 52 | 06 | 58 | |||
Concentration Requirements | 24 | 12 | 36 | |||
Total | 100 | 24 | 124 |
Course Code | Course Title | Prerequisite | Credit Hours | |
---|---|---|---|---|
Compulsory Courses (24 Credits) | ||||
LNG | 171-3 | English I | None | 3 |
LNG | 172-3 | English II | LNG 171-3 | 3 |
GED | 101E | Application of Computer Software | None | 3 |
GED | 196E | Communication Skills in Arabic 1 | None | 3 |
GED | 198E | Islamic Culture | None | 3 |
GED | 199E | UAE Society | None | 3 |
ENT | 141 | Fundamentals of Innovation and Entrepreneurship 1 | None | 2 |
ENT | 142 | Fundamentals of Innovation and Entrepreneurship 2 | ENT 141 | 1 |
MTH | 101 | Statistics | None | 3 |
Elective (Humanities - 03 Credits): Students are required to select One Course from the following Pool | ||||
GED | 110E | Modern Art Appreciation | None | 3 |
GED | 111E | Music Appreciation and Communication | None | 3 |
GED | 205E | Psychology in Everyday Life | LNG 172 or LNG 182 | 3 |
GED | 252E | Critical Thinking | LNG 172 or LNG 182 | 3 |
GED | 324E | Ethical Reasoning for Today’s World | LNG 172 or LNG 182 | 3 |
GED | 330 | Introduction to Canadian Studies | None | 3 |
Elective (Science & Technology - 03 Credits): Students are required to select One Course from the following Pool | ||||
BIO | 102 | Biology I | None | 3 |
SHS | 103 | Chemistry | None | 3 |
GED | 125E | Ecosystems and Human Health | None | 3 |
GED | 132E | Science and Technology in Society | None | 3 |
ENV | 201 | Principles of Environmental Science | None | 3 |
Course Code | Course Title | Prerequisite | Credit Hours | |
---|---|---|---|---|
Compulsory Courses (52 Credits) | ||||
GED | 272 | Fundamentals of Public Speaking | LNG 172 | 3 |
ENT | 241 | Entrepreneurship 1 | ENT 142 | 2 |
ENT | 242 | Entrepreneurship 2 | ENT 241 | 1 |
MCM | 101 | Introduction to Mass Communication & Media Studies | None | 3 |
MCM | 121 | Communication Theories & Media Effects | MCM 101 | 3 |
MCM | 115 | Media in the UAE | MCM 101, GED 199 | 3 |
MCM | 130 | Media Ethics and Laws | MCM 101 | 3 |
MCM | 140 | Communication Research Methods | MTH 101 | 3 |
MCM | 201 | Writing for Mass Media | MCM 101, LNG 172 | 3 |
MCM | 210 | Media Sociology | MCM 121 | 3 |
MCM | 215 | Audiovisual Production | None | 3 |
MCM | 240 | Media Management | MCM 101 | 3 |
MCM | 250 | Digital Imaging | None | 3 |
MCM | 311 | Media and Politics | None | 3 |
MCM | 335 | Digital and Online Marketing | MCM 101 | 3 |
MCM | 400 | Comparative Global Media Systems and Policy | MCM 240 | 3 |
MCM | 411 | Multi-Platform Storytelling | MCM 201, MCM 215 | 3 |
MCM | 420 | Modern World History | MCM 101 | 3 |
MCM | 431 | Media Internship I | 81 Cr. Hrs. & CGPA ≥ 2.0 | 1 |
Elective Courses (06 Credits): Students are required to select Two Courses from the following courses | ||||
MCM | 300 | Sustainability Branding | MCM 101, MCM 201 | 3 |
MCM | 305 | Intercultural and Business Communications | MCM 201 | 3 |
MCM | 330 | Literary and Artistic Criticism | MCM 201 | 3 |
MCM | 440 | Cinema Studies | MCM 101, MCM 215 | 3 |
There are three concentrations for Bachelor of Arts in Communication and students are required to select one of the concentrations. For the selected concentration, students are required to complete successfully 12 courses (36 Credit Hours) of which eight courses (24 Cr. Hrs.) are compulsory and four courses (12 Cr. Hrs.) are Electives.
Digital Media and Journalism Concentration Courses
Course Code | Course Title | Prerequisite | Credit Hours | |
---|---|---|---|---|
Compulsory Courses (24 Credits) | ||||
DMJ | 200 | Principles of Digital Media and Journalism | None | 3 |
DMJ | 210 | News Writing & Editing | LNG 172, MCM 201 | 3 |
DMJ | 220 | Research and Data Analytics for DMJ | MCM 140 | 3 |
DMJ | 305 | Graphics for Digital Media & Journalism | MCM 250 | 3 |
DMJ | 315 | Virtual Reality for Journalism | DMJ 305 | 3 |
DMJ | 400 | Newscasting | MCM 215, DMJ 210 | 3 |
DMJ | 425 | DMJ Capstone Project | DMJ 220, DMJ 305 | 3 |
DMJ | 430 | E-Portfolio and Internship II for DMJ | MCM 431 | 3 |
Elective Courses (12 Credits): Students are required to select Four Courses from the following courses | ||||
DMJ | 317 | Digital Photography | MCM 250 | 3 |
DMJ | 420 | Innovative Multimedia Reporting | DMJ 315 or DMP 210 | 3 |
DMP | 305 | Critical Coding for Communication | None | 3 |
DMP | 315 | Theory and Practice of Animation | MCM 250 | 3 |
PRA | 301 | Crisis Communication | MCM 101 | 3 |