Bachelor of Arts degree program
4 Years (8 Semesters)
124 Credit Hours
Fall, Spring and Summer Semesters

Program overview

The Bachelor of Arts in Communication – Public Relations will prepare you to deliver your PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets, in order to transmit their message. This program will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.

Program benefits

CUD's Bachelor of Arts in Communication – Public Relations, will teach you the knowledge and skills to research, write, publish and edit PR content, within local and international markets and across different outlets. The degree will provide you with the comprehensive foundations to practice within any public relations capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.

PRSA Accreditation

PRSA Accreditation
CUD is one of small number of North American and international institutions, and the first and only one in the MENA region, to be accredited by the Public Relations Association of America (PRSA), giving our PR graduates a professional edge in the employment market.

Graduate careers

As a graduate of the Arts in Communication – Public Relations program, you will have the qualification and skills to pursue career opportunities such as:

  • Brand Ambassador
  • Content Manager & Strategist
  • Copywriter
  • Speech Writer
  • Grant Writer
  • Technical Writer
  • Director of Public Relations
  • Editor
  • Event Manager
  • Lobbyist
  • Manager of Digital and Social Media
  • Media Director
  • Director of Communications
  • Publicist
  • Social Media Manager
  • Researcher
  • Relationship Manager for:
  • Media, Community, Employee,
  • Government, Investor, Crisis Management
  • and Legal & Public Policy Issues

Program Structure

The structure of the Bachelor of Arts Program in Communication is shown in the following Table:

Requirements Compulsory
Credit Hours
Elective
Credit Hours
Total
Credit Hours
General Education Requirements 24 6 30
Department of Communication Requirements 52 6 58
Major Requirements 24 12 36
Total 100 24 124

General Education Requirements

General Education Requirements consist of 30 credits out of which 24 credits are for Compulsory Courses. Every student is required to complete the 9 compulsory courses in English Language, Mathematics, Applications of Computer Software, Innovation, Islamic Culture and Arabic Language, given in Panel A1, and 1 course from the list of elective courses in Humanities , given in Panel A2, and 1 course from the list of Science Courses given in Panel A3.

Panel A1: List of Compulsory General Education Courses (24 credit hours)

Course Code Course Title Pre-requisite Credit Hours
LNG 171 English I None 3
LNG 172 English II LNG-171 3
MTH 101E Statistics None 3
GED 101E Applications of Computer Software None 3
GED 198E Islamic Culture None 3
GED 199E UAE Society None 3
GED 196E Communication Skills in Arabic (1) None 3
ENT 141 Fundamentals in Innovation and Entrepreneurship 1 None 2
ENT 142 Fundamentals in Innovation and Entrepreneurship 2 ENT-141 1
Total 24

Panel A2: 1 course to be completed from following list of Humanities Courses

Course Code Course Title Pre-requisite Credit Hours
GED 110E Modern Art Appreciation None 3
GED 111 Music Appreciation and Communication None 3
GED 205E Psychology in Everyday Life LNG-172 or LNG-182 3
GED 252E Critical Thinking LNG-172 or LNG-182 3
GED 324E Ethical Reasoning for Today’s World LNG-172 or LNG-182 3
GED 330 Introduction to Canadian Studies None 3

Panel A3: 1 course to be completed from following list of Science & Technology Courses

Course Code Course Title Pre-requisite Credit Hours
BIO 101 Human Biology None 3
SHS 103 Chemistry None 3
GED 125E Ecosystems and Human Health - I None 3
ENV 201 Principles of Environmental Sciences None 3
GED 132E Science and Technology in Society None 3

Department of Communication Requirements (58 credits)

All students who will enroll in BA program in Communication must complete the compulsory 19 courses (52 credit hours), given in Panel B1, and 2 courses( 6 credit hours) from the list of courses of Panel B2, independently of their specialization.

Panel B1: List of compulsory Department of Communication courses

Course Code Course Title Pre-requisite Credit Hours
MCM 100 Introduction to Mass Communication & Media Studies None 3
MCM 110 Communication Theories & Media Effects MCM 100 3
MCM 115 Media in the UAE MCM 100 & GED-199 3
MCM 130 Media Ethics and Laws MCM-100 3
MCM 140 Communication Research Methods MTH-101 3
MCM 200 Writing for Mass Media MCM-100 & LNG-172 3
MCM 210 Media Sociology MCM-110 3
MCM 215 Audiovisual Production None 3
MCM 240 Media Management MCM-100 3
MCM 250 Digital Imaging None 3
MCM 335 Digital & Online Marketing MCM-100 3
MCM 311 Media and Politics None 3
MCM 330 Multi-Platform Storytelling MCM-200 & 215 3
MCM 400 Comparative Global Media Systems & Policy MCM-240 3
MCM 431 Media Internship I 81 credits and Min 2 CGPA 1
MCM 420 Modern World History MCM 100 3
GED 272 Fundamentals of Public Speaking LNG-172 3
ENT 241 Entrepreneurship I ENT-142 2
ENT 242 Entrepreneurship II ENT-241 1
Total 52

Panel B2: 2 courses to be completed from following list of elective courses

Course Code Course Title Pre-requisite Credit Hours
MCM 300 Sustainability Branding MCM-100 & 200 3
MCM 305 Intercultural & Business Communications MCM-200 3
MCM 410 Literary and Artistic Criticism MCM-200 3
MCM 440 Cinema Studies MCM-100 & MCM 215 3

Public Relations Major Requirements

All students who will select Advertising and Integrated Marketing Communications Major must complete the 8 compulsory Major courses ( 24 credit hours), given in Panel E1, and 4 courses from the list of elective courses given in Panel E2.

Panel E1: List of compulsory courses of Public Relations Major

Course Code Course Title Pre-requisite Credit Hours
PRA 200 Principles of Public Relations None 3
PRA 210 Writing for Public Relations MCM 200 3
PRA 220 Research Methods for PR MCM 140 3
PRA 230 Online Public Relations PRA 220 3
PRA 310 Brand Value and Reputation Management PRA 200 or AIMC 200 3
PRA 315 Management in Public Agencies MCM 240 3
PRA 420 PR Capstone Project PRA 200 & 315 3
PRA 430 E-Portfolio & Internship II for PR MCM 431 3
Total 24

Panel E2: 4 courses (12 credit hours) must be completed from the following list of courses

Course Code Course Title Pre-requisite Credit Hours
AIMC 210 Audience Perceptions and Insights MCM-110 & (AIMC-200 or PRA 200 or DMP 200) 3
AIMC 418 Communication and Media Planning Strategies DMJ 220 or AIMC 220 or PRA 220 3
DMP 210 Digital Media Production MCM 250 3
PRA 205 Crisis Communication MCM 100 3
PRA 425 International Public Relations PRA 200 3