Bachelor of Arts in Communication - Public Relations

As a graduate of the Arts in Communication – Public Relations program, students will have the qualifications and skills to pursue career opportunities such as:

• Brand Ambassador
• Content Manager & Strategist
• Copywriter
• Speech Writer
• Grant Writer
• Technical Writer
• Director of Public Relations
• Editor
• Event Manager
• Lobbyist
• Manager of Digital and Social Media
• Media Director
• Director of Communications
• Publicist
• Social Media Manager
• Researcher
• Relationship Manager for:
• Media, Community, Employee,
• Government, Investor, Crisis Management
• and Legal & Public Policy Issues

The program was awarded the renewal of accreditation by the Commission for Academic Accreditation (CAA), Ministry of Education, UAE, on June 27, 2022.

The Bachelor of Arts in Communication is designed to meet the professional skills needed by experts in a world driven by ever-advancing technology. It combines communication skills with the solid business, economics, and management principles needed to thrive in marketing departments, public relations agencies, and media companies. With a hands-on approach focused on practical knowledge and project-based courses, students improve their skills in several areas, such as creativity, strategy, critical thinking, and media production.

• Demonstrate an understanding of the concepts and principles of communication theories and their applications in research and new media production.
• Comprehend the methods used to ethically produce engaging digital media content.
• Recognize the impact of significant theories of Applied Public Relations on society and the economy.
• Communicate clearly and effectively orally and in writing through digital media tools and across multiple platforms in diverse professional environments
• Critically analyze and evaluate communication problems and cases in real-life environments and situations, and develop market oriented solutions.
• Design and produce various PR content and materials using the latest software, theoretical approaches, and applications across multiple digital media platforms.
• Demonstrate the ability to work independently and collaboratively in teams, applying effective and creative problem-solving approaches while showcasing innovative leadership skills with a strong sense of responsibility and awareness.
• Execute Public Relations tasks in accordance with professional and ethical standards.
• Critically analyze the evolving strategic PR approaches to develop efficient campaigns tailored to different audiences and objectives.
• Assimilate current and evolving theories and skills in the field of Public Relations

The Bachelor of Arts in Communication program is offered at the CUD Campus as a full-time regular study mode program. The program is completed in 8 semesters (4 academic years), and the maximum duration of completion of the program is eight academic years.

The Bachelor of Arts in Communication degree shall be awarded to a student upon completing the following requirements:

• Passed 124 credit hours.
• CGPA is not less than 2.0 on a scale of 4.0 points.
• Earned at least 50% of credits at CUD.
• Completed Internship and Project at CUD.

There are three concentrations for Bachelor of Arts in Communication and students are required to select one of the concentrations. For the selected concentration, students are required to complete successfully 12 courses (36 Credit Hours) of which eight courses (24 Cr. Hrs.) are compulsory and four courses (12 Cr. Hrs.) are Electives.

Public Relations (PR) Concentration Courses