Program overview
The Bachelor of Arts in Communication – Public Relations will prepare you to deliver your PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets, in order to transmit their message. This program will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.
Program benefits
CUD's Bachelor of Arts in Communication – Public Relations, will teach you the knowledge and skills to research, write, publish and edit PR content, within local and international markets and across different outlets. The degree will provide you with the comprehensive foundations to practice within any public relations capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.
PRSA Accreditation
Graduate careers
As a graduate of the Arts in Communication – Public Relations program, you will have the qualification and skills to pursue career opportunities such as:
- Brand Ambassador
- Content Manager & Strategist
- Copywriter
- Speech Writer
- Grant Writer
- Technical Writer
- Director of Public Relations
- Editor
- Event Manager
- Lobbyist
- Manager of Digital and Social Media
- Media Director
- Director of Communications
- Publicist
- Social Media Manager
- Researcher
- Relationship Manager for:
- Media, Community, Employee,
- Government, Investor, Crisis Management
- and Legal & Public Policy Issues
Program Structure
Program Requirements
| Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Free Credit Hours |
Total Credit Hours |
|---|---|---|---|---|
| University Requirement (UR) | 24 | 9 | - | 33 |
| Faculty Requirements (Core) (CR.H.) | 45 | - | - | 45 |
| Concentration (Major) (MJ) | 24 | 9 | - | 33 |
| Free Elective (FE) | - | 12 | 12 | |
| Total | 93 | 18 | 12 | 123 |
Core Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MCM | 100 | Introduction to Mass Communications | 3 | |
| MCM | 110 | Communication Theories | MCM-100 | 3 |
| MCM | 120 | Communication Research Methods | MCM-110 | 3 |
| MCM | 130 | Media Ethics and Laws | MCM-100 | 3 |
| MCM | 200 | Introduction to Political Sciences | MCM-100 | 3 |
| MGT | 202 | Principles of Management | 3 | |
| MCM | 210 | Media Sociology | MCM-110 | 3 |
| MCM | 220 | Media Impact | MCM-110 | 3 |
| MCM | 230 | Principles of Economics | 3 | |
| MCM | 310 | Internet & Social Networks | 3 | |
| MCM | 320 | Computerized Media Archiving | 3 | |
| MCM | 330 | Literary & Artistic Criticism | MCM-100 | 3 |
| MCM | 410 | Political Geography | MCM-200 | 3 |
| MCM | 420 | Modern World History | MCM 410 | 3 |
| MCM | 430 | Media Internship | 81 credits | 3 |
Concentration Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| PRA | 200 | Writing for Public Relations | 3 | |
| PRA | 210 | Public Relations Campaigns | 3 | |
| PRA | 215 | Applied Public Relations | PRA-200 | 3 |
| PRA | 310 | Online Public Relations | MCM-310 | 3 |
| PRA | 315 | Public Relations Management | PRA-200 | 3 |
| PRA | 320 | Corporate Publications Design | PRA-200 | 3 |
| PRA | 410 | Organizational Communication | PRA-315 | 3 |
| PRA | 420 | Graduation Project in Public Relations | Graduating Semester | 3 |
Electives
Students select three courses (9 CR.H.) from the following list:
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| PRA | 205 | Strategic Communications | PRA-210 | 3 |
| PRA | 225 | Protocol | PRA-200 | 3 |
| JRN | 317 | Digital Photography | MCM-100 | 3 |
| PRA | 330 | Social Marketing | PRA-215 | 3 |
| PRA | 425 | International Public Relations | MCM-100 | 3 |