Bachelor of Arts in Communication - Public Relations

Program overview

The Bachelor of Arts in Communication – Public Relations will prepare you to deliver your PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets, in order to transmit their message. This program will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.

Program benefits

CUD's Bachelor of Arts in Communication – Public Relations, will teach you the knowledge and skills to research, write, publish and edit PR content, within local and international markets and across different outlets. The degree will provide you with the comprehensive foundations to practice within any public relations capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.

PRSA Accreditation

CUD is one of small number of North American and international institutions, and the first and only one in the MENA region, to be accredited by the Public Relations Association of America (PRSA), giving our PR graduates a professional edge in the employment market.

Graduate careers

As a graduate of the Arts in Communication – Public Relations program, you will have the qualification and skills to pursue career opportunities such as:

• Brand Ambassador
• Content Manager & Strategist
• Copywriter
• Speech Writer
• Grant Writer
• Technical Writer
• Director of Public Relations
• Editor
• Event Manager
• Lobbyist
• Manager of Digital and Social Media
• Media Director
• Director of Communications
• Publicist
• Social Media Manager
• Researcher
• Relationship Manager for:
• Media, Community, Employee,
• Government, Investor, Crisis Management
• and Legal & Public Policy Issues

Program Structure

The structure of the Bachelor of Arts Program in Communication is shown in the following Table:

General Education Requirements

General Education Requirements consist of 30 credits out of which 24 credits are for Compulsory Courses. Every student is required to complete the 9 compulsory courses in English Language, Mathematics, Applications of Computer Software, Innovation, Islamic Culture and Arabic Language, given in Panel A1, and 1 course from the list of elective courses in Humanities , given in Panel A2, and 1 course from the list of Science Courses given in Panel A3.

Panel A1: List of Compulsory General Education Courses (24 credit hours)

Panel A2: 1 course to be completed from following list of Humanities Courses

Panel A3: 1 course to be completed from following list of Science & Technology Courses

Department of Communication Requirements (58 credits)

All students who will enroll in BA program in Communication must complete the compulsory 19 courses (52 credit hours), given in Panel B1, and 2 courses( 6 credit hours) from the list of courses of Panel B2, independently of their specialization.

Panel B1: List of compulsory Department of Communication courses

Panel B2: 2 courses to be completed from following list of elective courses

Public Relations Major Requirements

All students who will select Advertising and Integrated Marketing Communications Major must complete the 8 compulsory Major courses ( 24 credit hours), given in Panel E1, and 4 courses from the list of elective courses given in Panel E2.

Panel E1: List of compulsory courses of Public Relations Major

Panel E2: 4 courses (12 credit hours) must be completed from the following list of courses