Bachelor of Arts in Communication - Public Relations

Program overview

The Bachelor of Arts in Communication – Public Relations will prepare you to deliver your PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets, in order to transmit their message. This program will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.

Program benefits

CUD's Bachelor of Arts in Communication – Public Relations, will teach you the knowledge and skills to research, write, publish and edit PR content, within local and international markets and across different outlets. The degree will provide you with the comprehensive foundations to practice within any public relations capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.

PRSA Accreditation

CUD is one of small number of North American and international institutions, and the first and only one in the MENA region, to be accredited by the Public Relations Association of America (PRSA), giving our PR graduates a professional edge in the employment market.

Graduate careers

As a graduate of the Arts in Communication – Public Relations program, you will have the qualification and skills to pursue career opportunities such as:

• Brand Ambassador
• Content Manager & Strategist
• Copywriter
• Speech Writer
• Grant Writer
• Technical Writer
• Director of Public Relations
• Editor
• Event Manager
• Lobbyist
• Manager of Digital and Social Media
• Media Director
• Director of Communications
• Publicist
• Social Media Manager
• Researcher
• Relationship Manager for:
• Media, Community, Employee,
• Government, Investor, Crisis Management
• and Legal & Public Policy Issues

Program Structure

Program Requirements

Core Requirements

Concentration Requirements

Electives

Students select three courses (9 CR.H.) from the following list: