As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets in order to effectively deliver their message.
The Public Relations program will provide you with a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copy writing, public relations planning and advert design, whilst also preparing you for professional practice in a modern communications environment.
Benefits
As a graduate of CUD’s Bachelor of Arts in Communication – Public Relations, you will have the skills and knowledge to publish, edit, produce and research PR content within local and international markets. The degree will provide you with the comprehensive foundations to practice within any communication capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.
Career Opportunities
With a degree in Public Relations, you will have the opportunity to work in disciplines such as:
- PR Writing
- Publishing for Agencies and Organizations
- Editing
- Production
- Research and Planning.
Program Structure
Program Requirements
| Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Free Credit Hours |
Total Credit Hours |
|---|---|---|---|---|
| University Requirement (UR) | 24 | 9 | - | 33 |
| Faculty Requirements (Core) (CR.H) | 45 | - | - | 45 |
| Concentration (Major) (MJ) | 24 | 9 | - | 33 |
| Free Elective (FE) | - | 12 | 12 | |
| Total | 93 | 18 | 12 | 123 |
Core Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| MCM | 100 | Introduction to Mass Communications | 3 | |
| MCM | 110 | Communication Theories | MCM 100 | 3 |
| MCM | 120 | Communication Research Methods | MCM 110 | 3 |
| MCM | 130 | Media Ethics and Laws | MCM 100 | 3 |
| MCM | 200 | Introduction to Political Sciences | MCM 100 | 3 |
| MGT | 202 | Principles of Management | 3 | |
| MCM | 210 | Media Sociology | MCM 110 | 3 |
| MCM | 220 | Media Impact | MCM 110 | 3 |
| MCM | 230 | Principles of Economics | 3 | |
| MCM | 310 | Internet & Social Networks | 3 | |
| MCM | 320 | Computerized Media Archiving | 3 | |
| MCM | 330 | Literary & Artistic Criticism | MCM 100 | 3 |
| MCM | 410 | Political Geography | MCM 200 | 3 |
| MCM | 420 | Modern World History | MCM 410 | 3 |
| MCM | 430 | Media Internship | 81 credits | 3 |
Concentration Requirements
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| PRA | 200 | Writing for Public Relations | 3 | |
| PRA | 210 | Public Relations Campaigns | 3 | |
| PRA | 215 | Applied Public Relations | PRA 200 | 3 |
| PRA | 310 | Online Public Relations | MCM 310 | 3 |
| PRA | 315 | Public Relations Management | PRA 200 | 3 |
| PRA | 320 | Corporate Publications Design | PRA 200 | 3 |
| PRA | 410 | Organizational Communication | PRA 315 | 3 |
| PRA | 420 | Graduation Project in Public Relations | Graduating Semester | 3 |
Electives
Students select three courses (9 Cr.H) from the following list)
| Course Code | Course Title | Prerequisite | Credit Hours | |
|---|---|---|---|---|
| PRA | 205 | Strategic Communications | PRA 210 | 3 |
| PRA | 225 | Protocol | PRA 200 | 3 |
| JRN | 317 | Digital Photography | MCM 100 | 3 |
| PRA | 330 | Social Marketing | PRA 215 | 3 |
| PRA | 425 | International Public Relations | MCM 100 | 3 |