Program overview
The Bachelor of Arts in Communication – Public Relations will prepare you to deliver your PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles and outlets, in order to transmit their message. This program will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.
Program benefits
CUD's Bachelor of Arts in Communication – Public Relations, will teach you the knowledge and skills to research, write, publish and edit PR content, within local and international markets and across different outlets. The degree will provide you with the comprehensive foundations to practice within any public relations capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.
PRSA Accreditation

Graduate careers
As a graduate of the Arts in Communication – Public Relations program, you will have the qualification and skills to pursue career opportunities such as:
- Brand Ambassador
- Content Manager & Strategist
- Copywriter
- Speech Writer
- Grant Writer
- Technical Writer
- Director of Public Relations
- Editor
- Event Manager
- Lobbyist
- Manager of Digital and Social Media
- Media Director
- Director of Communications
- Publicist
- Social Media Manager
- Researcher
- Relationship Manager for:
- Media, Community, Employee,
- Government, Investor, Crisis Management
- and Legal & Public Policy Issues
Program Structure
The structure of the Bachelor of Arts Program in Communication is shown in the following Table:
Requirements | Compulsory Credit Hours |
Elective Credit Hours |
Total Credit Hours |
---|---|---|---|
General Education Requirements | 24 | 6 | 30 |
Department of Communication Requirements | 52 | 6 | 58 |
Major Requirements | 24 | 12 | 36 |
Total | 100 | 24 | 124 |
General Education Requirements
General Education Requirements consist of 30 credits out of which 24 credits are for Compulsory Courses. Every student is required to complete the 9 compulsory courses in English Language, Mathematics, Applications of Computer Software, Innovation, Islamic Culture and Arabic Language, given in Panel A1, and 1 course from the list of elective courses in Humanities , given in Panel A2, and 1 course from the list of Science Courses given in Panel A3.
Panel A1: List of Compulsory General Education Courses (24 credit hours)
Course Code | Course Title | Pre-requisite | Credit Hours | |
---|---|---|---|---|
LNG | 171 | English I | None | 3 |
LNG | 172 | English II | LNG-171 | 3 |
MTH | 101E | Statistics | None | 3 |
GED | 101E | Applications of Computer Software | None | 3 |
GED | 198E | Islamic Culture | None | 3 |
GED | 199E | UAE Society | None | 3 |
GED | 196E | Communication Skills in Arabic (1) | None | 3 |
ENT | 141 | Fundamentals in Innovation and Entrepreneurship 1 | None | 2 |
ENT | 142 | Fundamentals in Innovation and Entrepreneurship 2 | ENT-141 | 1 |
Total | 24 |
Panel A2: 1 course to be completed from following list of Humanities Courses
Course Code | Course Title | Pre-requisite | Credit Hours | |
---|---|---|---|---|
GED | 110E | Modern Art Appreciation | None | 3 |
GED | 111 | Music Appreciation and Communication | None | 3 |
GED | 205E | Psychology in Everyday Life | LNG-172 or LNG-182 | 3 |
GED | 252E | Critical Thinking | LNG-172 or LNG-182 | 3 |
GED | 324E | Ethical Reasoning for Today’s World | LNG-172 or LNG-182 | 3 |
GED | 330 | Introduction to Canadian Studies | None | 3 |
Panel A3: 1 course to be completed from following list of Science & Technology Courses
Course Code | Course Title | Pre-requisite | Credit Hours | |
---|---|---|---|---|
BIO | 101 | Human Biology | None | 3 |
SHS | 103 | Chemistry | None | 3 |
GED | 125E | Ecosystems and Human Health - I | None | 3 |
ENV | 201 | Principles of Environmental Sciences | None | 3 |
GED | 132E | Science and Technology in Society | None | 3 |
Department of Communication Requirements (58 credits)
All students who will enroll in BA program in Communication must complete the compulsory 19 courses (52 credit hours), given in Panel B1, and 2 courses( 6 credit hours) from the list of courses of Panel B2, independently of their specialization.
Panel B1: List of compulsory Department of Communication courses
Course Code | Course Title | Pre-requisite | Credit Hours | |
---|---|---|---|---|
MCM | 100 | Introduction to Mass Communication & Media Studies | None | 3 |
MCM | 110 | Communication Theories & Media Effects | MCM 100 | 3 |
MCM | 115 | Media in the UAE | MCM 100 & GED-199 | 3 |
MCM | 130 | Media Ethics and Laws | MCM-100 | 3 |
MCM | 140 | Communication Research Methods | MTH-101 | 3 |
MCM | 200 | Writing for Mass Media | MCM-100 & LNG-172 | 3 |
MCM | 210 | Media Sociology | MCM-110 | 3 |
MCM | 215 | Audiovisual Production | None | 3 |
MCM | 240 | Media Management | MCM-100 | 3 |
MCM | 250 | Digital Imaging | None | 3 |
MCM | 335 | Digital & Online Marketing | MCM-100 | 3 |
MCM | 311 | Media and Politics | None | 3 |
MCM | 330 | Multi-Platform Storytelling | MCM-200 & 215 | 3 |
MCM | 400 | Comparative Global Media Systems & Policy | MCM-240 | 3 |
MCM | 431 | Media Internship I | 81 credits and Min 2 CGPA | 1 |
MCM | 420 | Modern World History | MCM 100 | 3 |
GED | 272 | Fundamentals of Public Speaking | LNG-172 | 3 |
ENT | 241 | Entrepreneurship I | ENT-142 | 2 |
ENT | 242 | Entrepreneurship II | ENT-241 | 1 |
Total | 52 |
Panel B2: 2 courses to be completed from following list of elective courses
Course Code | Course Title | Pre-requisite | Credit Hours | |
---|---|---|---|---|
MCM | 300 | Sustainability Branding | MCM-100 & 200 | 3 |
MCM | 305 | Intercultural & Business Communications | MCM-200 | 3 |
MCM | 410 | Literary and Artistic Criticism | MCM-200 | 3 |
MCM | 440 | Cinema Studies | MCM-100 & MCM 215 | 3 |
Public Relations Major Requirements
All students who will select Advertising and Integrated Marketing Communications Major must complete the 8 compulsory Major courses ( 24 credit hours), given in Panel E1, and 4 courses from the list of elective courses given in Panel E2.
Panel E1: List of compulsory courses of Public Relations Major
Course Code | Course Title | Pre-requisite | Credit Hours | |
---|---|---|---|---|
PRA | 200 | Principles of Public Relations | None | 3 |
PRA | 210 | Writing for Public Relations | MCM 200 | 3 |
PRA | 220 | Research Methods for PR | MCM 140 | 3 |
PRA | 230 | Online Public Relations | PRA 220 | 3 |
PRA | 310 | Brand Value and Reputation Management | PRA 200 or AIMC 200 | 3 |
PRA | 315 | Management in Public Agencies | MCM 240 | 3 |
PRA | 420 | PR Capstone Project | PRA 200 & 315 | 3 |
PRA | 430 | E-Portfolio & Internship II for PR | MCM 431 | 3 |
Total | 24 |
Panel E2: 4 courses (12 credit hours) must be completed from the following list of courses
Course Code | Course Title | Pre-requisite | Credit Hours | |
---|---|---|---|---|
AIMC | 210 | Audience Perceptions and Insights | MCM-110 & (AIMC-200 or PRA 200 or DMP 200) | 3 |
AIMC | 418 | Communication and Media Planning Strategies | DMJ 220 or AIMC 220 or PRA 220 | 3 |
DMP | 210 | Digital Media Production | MCM 250 | 3 |
PRA | 205 | Crisis Communication | MCM 100 | 3 |
PRA | 425 | International Public Relations | PRA 200 | 3 |