Dr. Markus Rach is an applied marketing scientist specializing in the impact of technology on marketing functions, encompassing artificial intelligence, Web3 technologies, and emerging digital media formats.
His work focuses on generating value for both the academic community and marketing practitioners. He holds a doctoral degree from the Maastricht School of Management at Maastricht University and possesses four master’s degrees, including an MBA from the Queensland University of Technology, IE Business School, the Open University, and the Maastricht School of Management.